Project portfolio · 65 brands

The brands Sinh Vũ has shaped

Filter by industry or expertise to see the exact type of projects you are interested in. The portfolio is growing with a collection of seventeen years.

Real projects65

Choose by industry and expertise

65 projects
Edupia, an identity system for millions of English classrooms
Education technology (edtech)
2025

Edupia, an identity system for millions of English classrooms

A brand system that is both reliable and friendly for the online English platform Edupia, to ensure a unified voice for its significant educational mission.

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Music / Albums and performances
2022

Lê Minh Sơn and Phong Huyền

The album 'Tình' by musician Lê Minh Sơn and poet Phong Huyền needs a form for listeners to hold. Sinh Vũ created a motif of two rolling lines…

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Metacity, a standard ahead of the city
Metaverse platform / Web3
2022

Metacity, the standard ahead of the city

Identity and standards for the Web3 metaverse platform, where four production groups create a world at the same scale.

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AVG uses a plus sign to connect all screens
Video on demand
2020

AVG uses a plus sign to connect all screens

A unified identity system brought AVG, a major television name, into the on-demand viewing era: adding connection, adding joy.

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One die-cut, the entire identity system
Packaged consumer goods
2020

One die-cut, the entire identity system

Logo design, identity system, and a complete multi-line packaging for a packaged consumer goods brand, sharing a common structural mold while each line…

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LE Hospitality, Japanese service apartments that bow in Hanoi
Serviced apartments / Accommodation
2020

LE Hospitality, service apartments for Japanese guests greet in Hanoi

Positioning in the spirit of omotenashi, identity, application system, and publications for LE Hospitality, providing serviced apartments for Japanese guests in Hanoi.

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Healthcare complex / General clinic
2019

MEDI Plus, caring becomes a system

Identifying and creating a digital system for a new type of healthcare organization, where care is transformed into an experience, from signage to appointment.

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Hasmony, bringing 500-year-old ancient tea to young people
Heritage tea / Premium beverages
2018

Hasmony, delivering 500-year-old ancient tea to the youth

Positioning Ngũ Hành, identity, voice, and packaging for Hasmony, bringing Suối Giàng ancient tea closer to the younger generation without diluting the heritage.

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Paint and building materials
2018

KOVA, a thousand touchpoints speaking with one voice

KOVA is a leading Vietnamese paint brand with seventeen product lines and over a thousand authorized dealers. Sinh Vũ handled five tasks, from…

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Real estate / Proptech
2017

Homedy, one platform, three screens

A warm brand and a shared digital product foundation, so the rapidly growing real estate portal Homedy speaks with one voice across all screens.

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EggFlow, nurturing into a stream
Software technology (marketing automation)
2016

EggFlow, nurturing into a flow

Brand identity, naming, and guidelines for EggFlow, the marketing automation platform: the name reflects the product, and the logo is memorable.

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eMoney, fast money transfer with peace of mind
Finance · E-wallet / Fintech
2016

eMoney, fast money transfer with peace of mind

Strategy, signs, and a complete identity system help eMoney, the money transfer wallet of Metfone and MB Bank, spread across Cambodia with a promise of speed.

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Consumer technology / Product traceability
2015

iCheck, trust that can be scanned

The first identity system for iCheck, a barcode scanning application paving the way for traceability in Vietnam, turning the scanning action into a nod.

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Metfone, a standard that remains after more than ten years
Mobile telecommunications
2014

Metfone, a standard that remains after more than ten years

Standardizing identity and application system for the Viettel network in Cambodia, from bilingual block letters to material specifications for the construction workshop…

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JoyFM, the wave that cares for listeners
Health broadcasting
2012

JoyFM, the wave that cares for listeners

JoyFM is a specialized health radio channel of Hanoi Radio and Television at a frequency of 98.9 MHz; Sinh Vũ created the mark…

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MASTER DOOR, the technology roller shutter guarding your home
Technology roller shutters / Home safety devices
2009

MASTER DOOR, technology roller shutter guarding your home

Building a technology brand identity for MASTER DOOR from scratch, transforming hardware products into a safe, modern brand that...

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Technology electronic newspaper
2007

ICTnews, fast technology news that remains solid

ICTnews was born from a few people and a blank page; Sinh Vũ created a block logo along with the interface system for the technology newsletter of the Ministry…

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Communication technology · Location-based advertising

AWING, a connection with wings

The identity system for AWING, a location-based advertising platform through public wifi, featuring a bird wing symbol and a balanced red-black color scheme.

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Sinh Vũ, proof in itself
Internal · Brand design studio

Sinh Vũ, proof in itself

Sinh Vũ became the most demanding client of itself, building a complete identity from strategy, symbol, and Fiesta color palette to the space…

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Edupia Class, a warm embrace for online classrooms
Education · Online classes
2025

Edupia Class, a warm embrace for online classrooms.

A warm and colorful identity system for the online class brand Edupia Class, where every child belongs to a joyful classroom.

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kythuat.work, enough information for residents to open the door
Apartment technical services
2025

kythuat.work, reliable enough for residents to open the door

kythuat.work offers repair, installation, and maintenance services for apartments; Sinh Vũ creates the identity, website, document set, and operational system.

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Hưng Vân, bringing Mường Lò home
Northwest specialties / Food
2024

Hưng Vân, bringing Mường Lò home

The identity and packaging for Hưng Vân's Thai specialty line, preserving the smoky aroma of the kitchen, black Thai brocade, and the name Mường Lò to create a piece…

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Babilala, where English has a friend named Babi
Education technology (edtech)
2020

Babilala, where English has a friend named Babi

The brand system turns English into a friend for children aged 3 to 8, cute enough for kids to recognize immediately and trustworthy enough for parents…

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Technology · Mobile internet
2015

MOG, three circles, converging on a common sign

A corporate identity system for MOG, a multi-sector mobile internet company, featuring a colorful circular symbol that evokes connectivity.

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LiuGems, eight colors in one shape
Natural stone jewelry / Retail
2009

LiuGems, eight colors in one shape

LiuGems sells natural stone jewelry in an industry where customers must trust before purchasing; Sinh Vũ builds the mark on a grid of seven circles, with an eight-color system for...

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ConnectLog, a cold chain told from blueprint to investor's table
Cold chain logistics / Cold chain

ConnectLog, the cold chain told from the drawing to the investor's table.

The strategy, language, and complete documentation helped ConnectLog raise funds for the green cold chain using LNG, from technical drawings to the dining table…

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Food and beverage / Coffee delivery

Moon Coffee Bean, the seal ahead of the seller

Brand identity and packaging for Moon Coffee Bean, a delivery coffee shop with a seal on the cup lid that serves as an introduction instead of the seller.

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ZINZA, exceeding expectations with the letter Z cutting across the horizon
Technology · Software

ZINZA, exceeding expectations with a Z cutting across the horizon

An accurate and reliable identity system for ZINZA, a software company with the promise 'Beyond the expected', featuring a horizontal horizon symbol and…

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Software testing training (Software Testing)
2023

IT LEARN, identity for a profession that examines every detail

Identity and mascot for IT LEARN, a software testing training academy, to give a meticulous and quiet profession a friendly, approachable face.

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Corporate gifts
2021

GIFT for LIFE, a heartfelt gift in every box

Identity and packaging system for GIFT for LIFE, a corporate gift brand, ensuring that every gift set sent to partners is polished and speaks for...

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Roller door motor / Industrial equipment
2020

Dasanyuan, the red seal stands strong on the shelf

The red seal 大三元 ensures that the entire range of roller door motors across multiple models, three product lines, is recognized and trusted right on the shelf.

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LinhLinhSam, unboxing reveals the truth
Ngọc Linh ginseng, a specialty of Kon Tum
2020

LinhLinhSam, open the box to know it's real

LinhLinhSam brings Ngọc Linh ginseng from Kon Tum as gifts through three processing lines; Sinh Vũ creates seals, label systems, and box packaging.

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Telecommunications / Digital music services
2017

imuzik, when waiting music becomes something you want to hear

Experience design for the music streaming and waiting music service imuzik of Metfone, smooth enough for the telecom utility to stand alongside applications…

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Gemology certification / Precious stones
2017

LIULAB, the certificate that speaks for the expert

Identity, certificate system, and seal for the LIULAB gemology testing room, to convey professional conclusions out of the lab without…

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ARROW, straight as an arrow
Sports equipment / Tennis ball machine
2013

ARROW, straight as an arrow

A unified identity system for the ARROW tennis ball machines from Vietnam, bringing the entire product range under one precise face.

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Cable television / Hanoi
2013

HCATV, illuminating the world of entertainment

Sinh Vũ refreshes the identity of HCATV, transforming the name into two illuminated screen blocks while retaining the HCA of Hanoi, bringing the station from the provider.

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Engines gather eight lines of rolling door motors into a German standard system
Industrial equipment / Roller door motor
2012

Engines consolidate eight lines of roller door motors into a German standard system.

A unified identity and packaging system for the eight lines of Engines rolling door motors from Tân Phong, bringing the Vietnamese mechanical brand a technical character.

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Television / Hanoi
2010

HiTV, a name that greets you

Sinh Vũ built the identity for HiTV around its name: 'Hi' is a greeting, the pink dot beside it represents a warm highlight of life, bringing the station…

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AION, a shared journey of the entire Han River cruise team
Tourist cruise / Han River Da Nang

AION, a shared journey of the entire Han River cruise team.

A luxurious identity system for the parent company of the Han River cruise team in Da Nang, with Poseidon Cruise as the leading five-star vessel, to…

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Callidora, beautiful from the root
Skincare cosmetics

Callidora, beautiful from the roots

A feminine and premium identity system for the cosmetics brand Callidora, to convey the promise of beauty coming from healthy skin right from the…

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Instant food (porridge)

Cháo Life, quick yet healthy

Identity and packaging system for Cháo Life, the fresh instant porridge line of FOOD HANOI, to ensure that porridge prepared in three minutes still looks fresh…

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Sourcing services

Chigasoco, simplifying things

The identity system for Chigasoco, a company that thrives on solving problems for customers, features a sleek, bright, and trustworthy face.

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Phú Quý wraps a thousand years of flavor around instant noodles
Instant food / Phu Quy noodles

Phú Quý wraps a thousand years of flavor around the instant noodle package.

Positioning, language, and packaging system for Phú Quý noodles from Food Hanoi, part of the Northern Food Corporation, making instant meals accessible.

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DDIC, the character Tín shaped
Construction investment

DDIC, the letter T shaped

The identity system translates the core values of Trust and Heart of the construction contractor DDIC into visuals, consistent from the drawing seal to the company sign.

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GNTN, a trusted face from the village market to the sponsorship table
Community project / Poverty reduction in the Central Highlands

GNTN, a trusted face from the village market to the sponsorship table.

A formal yet warm identity system for the GNTN poverty reduction project, so that the community and partners can recognize and trust it together.

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GrowSteak, a sign of growth
Marketing & Sales Automation / Growth consulting agency

GrowSteak, a symbol of growth

Logo and identity system for GrowSteak, the first Marketing and Sales Automation agency to achieve HubSpot Platinum Partner status in Vietnam, to mark…

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HPU2 Foreign Language Department, one face, two voices
Education · Training

Faculty of Foreign Languages HPU2, one face, two voices

A two-tone identity system for the English teacher training faculty HPU2, youthful enough for students to choose and solid enough for families to trust, running…

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Viettel / Music social network

Keeng, designed to resonate

Sinh Vũ created the name, interface, and trade promotion system for Keeng, Viettel's music service, to make a music listening product resonate far…

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Construction / Infrastructure and civil contractor

mcdi, eight branches coming together as one

The construction contractor mcdi shows signs of collaboration and a standard set for eight branches to build a common image, from bidding documents to fences…

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MetaWork, steady in the flow
Web3 platform / Blockchain

MetaWork, steady in the flow

An identity system robust enough for the young Web3 platform MetaWork to be seen as a reliable infrastructure, flexible enough to keep pace with the launch rhythm of the…

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Financial technology / A platform connecting capital

MFinance, reliable for both sides of the capital

The identity system and application interface for the capital connection platform MFinance, measured enough for investors to feel secure and close enough for those in need of capital…

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Phúc Linh, four seasons of Vietnamese fruits blooming into one flower
Specialty, gift fruits of Vietnam

Phuc Linh, a bouquet of Vietnamese fruits blooming all year round.

The identity system packages the four seasons of Vietnamese fruits into a single flower, so that each gift named Phúc Linh evokes home, and when opened, reveals its value.

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Highland gifts, mountains and forests wrapped as gifts
Northwest specialties, gifts

Gifts from the highlands, mountains wrapped as presents

The identity and packaging system consolidates over a dozen specialties from the Northwest into a single seedling and a strip of brocade, allowing forest gifts to enter the gift basket while still...

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Technology and innovation

SOOBOO, where two extremes meet

The identity system uses the infinity symbol as its core, allowing the technology brand SOOBOO to express where people and technology meet, shaping the future.

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Education · Training

Suối Bu, the highland school with a new look

From the shape of the mountains and streams of the land itself, Sinh Vũ created a unified face for the highland school Suối Bu, spreading evenly from…

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Good Neighbors, knocking on the door with a home-cooked meal
F&B startup · central kitchen
2024

Hàng Xóm Tốt, knocking at the door with a home-cooked meal

Identity, application, and packaging for Hàng Xóm Tốt, a central kitchen for apartment residents: a neighborly touch at the door, without...

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Community · Life education
2018

Sowing seeds of happiness, planting in every heart

Strategy and identity for the community project Gieo Mầm Hạnh Phúc: a continuous line drawing of a heart embracing a seedling, to spread kindness throughout the…

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Gonext, reliable speed
Express delivery
2005

Gonext, reliable speed

Identity, standards, and corporate documents for the express delivery company Gonext: looking at it, you see speed and the certainty behind it…

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Chính Thắng, the support of righteousness
Law firm

Chính Thắng, the support of righteousness

Identity and website for the law office Chính Thắng, creating a foundation that clients trust even before the first word.

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estilo, a sign of life on fabric
Men's fashion

estilo, signs of life on fabric

Positioning and identity system for the high-end men's fashion brand estilo, with a consistent mark whether embroidered, printed, stamped, or woven.

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FOOD HANOI, packaging flavors on the shelf
Food processing in Hanoi

FOOD HANOI, shelf-ready flavor packs

Hanoi Food brings the familiar basket of Vietnamese kitchen essentials, needing each noodle pack and spice packet to stand firm on the shelf. Sinh Vũ…

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Packaged food (rice)

FreshRice, preserving the fresh taste

Brand identity, slogan, and packaging for the FreshRice packaged rice brand: pick it up and it feels right, open it and it smells great.

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Healthcare / Medical complex

Green Cross Medical, the cross that knows branding

Strategy and identity for the Green Cross medical complex: keeping the universally recognized cross, placed within a heart to make it uniquely theirs.

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Happy Farm, fresh and approachable
Clean agricultural products / Organic store chain

Happy Farm, fresh and approachable

A fresh and approachable logo and identity system for the clean agricultural product chain Happy Farm, to make the organic promise evident everywhere customers encounter: at the…

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Moore, the arrow lies within the name
Online advertising

Moore, the arrow lies within the name

Identity and standards for Moore Corp, Vietnam's first online advertising network: a living sign on anyone's platform.

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Select by expertise9 specialties

Each expertise, one real project

Want to see Sinh Vũ's work in the area you are interested in? This is a truly representative project for each specialty, click to see the full story.

eMoney, fast money transfer with peace of mind
Strategy and positioning
2016

eMoney, fast money transfer with peace of mind

Strategy, signs, and a complete identity system help eMoney, the money transfer wallet of Metfone and MB Bank, spread across Cambodia with a promise of speed.

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AVG uses a plus sign to connect all screens
Brand certification
2020

AVG uses a plus sign to connect all screens

A unified identity system brought AVG, a major television name, into the on-demand viewing era: adding connection, adding joy.

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Brand workshop

AWING, a connection with wings

The identity system for AWING, a location-based advertising platform through public wifi, featuring a bird wing symbol and a balanced red-black color scheme.

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EggFlow, nurturing into a stream
Identity system
2016

EggFlow, nurturing into a flow

Brand identity, naming, and guidelines for EggFlow, the marketing automation platform: the name reflects the product, and the logo is memorable.

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Brand identity guide
2019

MEDI Plus, caring becomes a system

Identifying and creating a digital system for a new type of healthcare organization, where care is transformed into an experience, from signage to appointment.

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Website
2017

Homedy, one platform, three screens

A warm brand and a shared digital product foundation, so the rapidly growing real estate portal Homedy speaks with one voice across all screens.

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One die-cut, the entire identity system
Packaging
2020

One die-cut, the entire identity system

Logo design, identity system, and a complete multi-line packaging for a packaged consumer goods brand, sharing a common structural mold while each line…

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Edupia, an identity system for millions of English classrooms
Capabilities profile
2025

Edupia, an identity system for millions of English classrooms

A brand system that is both reliable and friendly for the online English platform Edupia, to ensure a unified voice for its significant educational mission.

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MASTER DOOR, the technology roller shutter guarding your home
Sales toolkit
2009

MASTER DOOR, technology roller shutter guarding your home

Building a technology brand identity for MASTER DOOR from scratch, transforming hardware products into a safe, modern brand that...

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