Step 01 · Intake
We listen before we start.
- Sinh Vũ does
- Ask about your goals, your customers and what is holding you back.
- You receive
- A proposal with clear scope, timeline and cost.
About Sinh Vũ
A studio for brand identity built to operate, shaped by a team, a process and 17 years of persistence.
Sinh Vũ Corporation was founded in 2009. We have walked alongside hundreds of businesses, turning strategy into identity systems and experiences so that a brand keeps operating for the long run.
17
years in the craft, without a break
300+
projects delivered
100+
clients and partners
16
industries served
What Sinh Vũ believes in
A strong brand does not come from a beautiful logo, but from one consistent system: clear strategy, the right creative, and the ability to operate over the long term.
That is why every project at Sinh Vũ begins by understanding the real problem, before giving it form.
Capabilities and team
A team with expertise across many fields, held to one standard
Sinh Vũ brings together expertise in four core fields, working within one process so that every brand is seen and built as a whole.
01
Strategy and positioning
We research the industry, the audience and a distinctive position before any design begins.
02
Brand identity and packaging
Logos, brand identity systems and product packaging across many sectors.
03
Websites and digital experiences.
Websites, apps and interfaces built on a design system foundation.
04
Content and communication
Messaging, publications and toolkits that take a brand to market consistently.
Studio space
Where brands take shape
Sinh Vũ operates in Hanoi, in an open space where strategy, design, and production coexist. Since our opening day, the team has maintained the same spirit: to work with integrity and for the long haul.
Process
Six steps, transparent from start to finish
Choose a step to see what Sinh Vũ does and what you receive.
Step 02 · Concept
Find the right direction before making it beautiful.
- Sinh Vũ does
- Study the industry and competitors, then set a direction.
- You receive
- A concept direction with the reasons behind it.
Step 03 · Design
Build a system, not loose pieces.
- Sinh Vũ does
- Design every element on one shared principle.
- You receive
- Designs to review in your project's own portal.
Step 04 · Refinement
Feedback in the right place, fixes in the right place.
- Sinh Vũ does
- Revise item by item and record every round.
- You receive
- Point straight at the design to comment, and compare rounds.
Step 05 · Approval
Tested in the real world before sign-off.
- Sinh Vũ does
- Place the design on signage, packaging and screens to check it.
- You receive
- The approved version is kept on record for later.
Step 06 · Handover
Hand over something ready to use.
- Sinh Vũ does
- Package source files by how you will use them.
- You receive
- Source files, usage guidance and support after the project.
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Core values
Four things Sinh Vũ holds firm
Creativity
Distinctive design solutions that help a client's brand stand out and stay in tune with new trends.
Commitment
Assured quality, on-time delivery, and output that meets standards and lasts.
Expertise
A deep command of brand identity, packaging, websites and user experience.
Accompaniment
A strategic partner from idea to rollout, steady before and after the project.
Leader
Vũ Ngọc Sinh
Founder · Creative Director
I founded Sinh Vũ in 2009, from a belief that a beautiful brand is not enough, it has to operate. After 17 years, I still lead the creative direction of every project myself, together with a team and a process we have built with great care. For us, creativity must carry value.
Vũ Ngọc SinhFounder of Sinh Vũ
The brands that have trusted Sinh Vũ
More than 300 projects for businesses and corporations at home and abroad, across 20 industries, over 17 years.
Journey
Four milestones across 17 years
2009
Established in Hanoi
Sinh Vũ was born on 14 March 2009, starting with identity design for Vietnamese businesses.
2013
Over 10 specialized services
Expanding from identity into strategy, packaging, websites and corporate documents.
2020
Standardizing operational processes
Building a process system and a design system, with tight quality control on every project.
2026
Brand operations system
17 detailed services for 20 industries: a brand operating system that clients can rely on for the long term.
Start a conversation with Sinh Vũ
Tell Sinh Vũ what your business is wrestling with when it comes to your brand. We will read it and reply within 24 hours.
Connect with Sinh Vũ