About Sinh Vũ
A studio for brand identity built to operate, shaped by a team, a process and 17 years of persistence.
Sinh Vũ Corporation was founded in 2009. We have walked alongside hundreds of businesses, turning strategy into identity systems and experiences so that a brand keeps operating for the long run.
What Sinh Vũ believes
A strong brand does not come from a beautiful logo, but from one consistent system: clear strategy, the right creative, and the ability to operate over the long term.
That is why every project at Sinh Vũ begins by understanding the real problem, before giving it form.
Capabilities and team
A team with expertise across many fields, held to one standard
Sinh Vũ brings together expertise in four core fields, working within one process so that every brand is seen and built as a whole.
Strategy and positioning
We research the industry, the audience and a distinctive position before any design begins.
Identity and packaging
Logos, brand identity systems and product packaging across many sectors.
Website and digital experience
Websites, apps and interfaces built on a design system foundation.
Content and communications
Messaging, publications and toolkits that take a brand to market consistently.
The studio space
Where brands take shape
Sinh Vũ works in its own studio space. The reception, the strategy room, the design floor and the print proofing corner sit side by side, so that every project runs in one continuous flow, from direction to finished work.
A professional working process
Six steps, transparent from start to finish
Intake
We listen to the goals, analyse the industry and audience, and agree on scope and timeline.
Concept
We develop concept directions from the research and sketch layouts to settle on an approach together.
Design
We build the design system and prototypes, refining every visual element.
Refinement
The client reviews each item, gives frank feedback, and the versions are agreed.
Approval
We check aesthetics, function and real-world usability before the final sign-off.
Handover
We hand over source files and guidelines, support the rollout and stay alongside after the project.
Core values
Four things Sinh Vũ holds firm
Creativity
Distinctive design solutions that help a client's brand stand out and stay in tune with new trends.
Commitment
Assured quality, on-time delivery, and output that meets standards and lasts.
Expertise
A deep command of brand identity, packaging, websites and user experience.
Partnership
A strategic partner from idea to rollout, steady before and after the project.
The person who leads
Founder · Creative Director
I founded Sinh Vũ in 2009, from a belief that a beautiful brand is not enough, it has to operate. After 17 years, I still lead the creative direction of every project myself, together with a team and a process we have built with great care. For us, creativity must carry value.
The brands that have trusted Sinh Vũ
More than 300 projects for businesses and corporations at home and abroad, across 16 industries, over 17 years.
The journey
Four milestones across 17 years
Founded in Hanoi
Sinh Vũ was born on 14 March 2009, starting with identity design for Vietnamese businesses.
More than 10 in-depth services
Expanding from identity into strategy, packaging, websites and corporate documents.
Standardising the working process
Building a process system and a design system, with tight quality control on every project.
Brand operating system
17 detailed services for 16 industries: a brand operating system that clients can rely on for the long term.
Start a conversation with Sinh Vũ
Tell Sinh Vũ what your business is wrestling with when it comes to your brand. We will read it and reply within 24 hours.
Connect with Sinh Vũ