Step 01 · Intake
Understand what you need before starting.
- Sinh Vũ does
- Ask about goals, customers, and what is getting in the way.
- You receive
- The proposal states the scope, timeline and cost clearly.
About Sinh Vũ
A beautiful brand is not enough. A brand has to work in practice.
Sinh Vũ is a studio that designs brands built to operate, founded in Hanoi in 2009. Sinh Vũ designs identity systems (logo, colour, typeface) together with the rules for using them, so a business uses its brand correctly every day, everywhere customers meet it.
Journey
Six stages of Sinh Vũ
Over seventeen years, Sinh Vũ has changed the way it works six times, each time to follow where customers meet a brand: from paper to screens. Designers call those places touchpoints. Under each stage is the Vietnamese market context of the time. As you scroll, the Sinh Vũ logo gains one more piece.
2009
Stage 1 / 6
Hover over each piece of the logo, click to jump to that stage.
Stage 1 · 2009
Founded, starting with identity and packaging
Sinh Vũ was founded on 14 March 2009 in Hanoi, starting with brand identities (logo, colours, typefaces and how to use them) and packaging for small and medium businesses. From the first projects the lesson was clear: a beautiful logo is not enough, if every printer produces a different colour customers stop recognising it. So Sinh Vũ hands over guidelines for printing the right colours and type on every piece.
- Logo
- Business cards
- Packaging
- Printed materials
With Tân Phong, VEGA Corporation.
Stage 2 · 2012
Bringing the brand to small screens
Sinh Vũ designed app interfaces in the flat style (simple shapes, easy to read on a phone) and kept one consistent look from the app icon to the page avatar, so the brand stays recognisable when shrunk.
- Page avatar
- App icon
- App interface
With Viettel VAS, Viettel Media.
Stage 3 · 2014
Moving into user experience design
Sinh Vũ moved into user experience design, meaning how a person finds, reads and taps through a digital product. Every screen has to be easy to use first, beautiful second.
- Website
- Mobile app
- Product landing page
Stage 4 · 2017
Designers and developers share one file
Sinh Vũ works in Figma, browser-based design software launched in 2016, so designers and developers share the same file. Online stores and sales pages go live exactly as designed, without drifting a little with every revision.
- Online store
- Product photos
- Developer handoff files
Stage 5 · 2020
Building design systems for digital products
Sinh Vũ builds design systems (a shared set of rules and a library of interface components) so the client's own team can add new screens while the brand stays consistent. In parallel, Sinh Vũ designs packaging made from environmentally friendly materials for community-minded products.
- Interface library
- Colour and type rules
- Eco-friendly packaging
With Icetea Lab, Metacity, Metawork, MOG, Hasmony, Tuyết Shan Cổ Thụ Trà, KOVA.
Stage 6 · 2026
Designing brands built to operate
Sinh Vũ moved fully into designing brands built to operate. Beyond the identity, the business receives a guidebook and ready-made templates for each place of use, so staff can make things themselves and still stay on brand. Every client has a private project portal, a page of its own to follow progress, comment directly on the designs and receive every file, and Sinh Vũ stays alongside as the business grows.
- Signage
- Packaging
- Website
- Social media
- Company profile
- How staff introduce the company
Long-term partners: Viettel, May 10, Infonet, Homedy, iCheck.
Market figures come from the public sources listed under each stage; numbers are rounded and may differ between reports.
What Sinh Vũ pursues
Mission
Help Vietnamese businesses keep their brand correct and consistent everywhere customers meet it, even when no designer is in the room, so customers recognise it wherever they are.
Vision
To be the partner Vietnamese businesses trust to build and look after their brand over the long term, from first direction to expansion. Sinh Vũ starts from the client's business, not only from aesthetic inspiration.
Creativity with a purpose
Every idea has to solve a concrete business problem: helping customers notice, remember and choose your brand.
Deep expertise
Each discipline has its own specialists: strategy, identity, packaging, digital interfaces. The creative director approves every option before it reaches you.
Committed to standards
Scope and milestones are written down from the start, and delivery follows the agreed milestones. Files meet print and screen standards, ready for you to print or post.
Long-term partnership
Handing over the identity is not the end of the job. Sinh Vũ stays with you as you open new stores and launch new products, so the brand stays right.
The person leading
“Good design has to help the business.”
I founded Sinh Vũ in 2009 because I believed a beautiful brand is not enough; it has to work in the business every day. After 17 years, I still set the creative direction of every project myself, together with the team and the process Sinh Vũ has built over the years.
Vũ Ngọc SinhFounder · Creative director
Never say it can't be done.Never say never: the motto that has travelled with the Sinh Vũ logo since 2009.
Process
Six steps, transparent from start to finish
Choose a step to see what Sinh Vũ does and what you receive.
Step 02 · Concept
Choose the right direction before drawing.
- Sinh Vũ does
- Study the industry and competitors, then set a direction.
- You receive
- Creative directions, with the reasons behind each choice.
Step 03 · Design
Everything designed fits together.
- Sinh Vũ does
- Logo, colour, type and printed pieces share one set of rules, so they stay consistent side by side.
- You receive
- Designs can be viewed right away on the project's own portal.
Step 04 · Refine
You point to a spot, Sinh Vũ fixes exactly that spot.
- Sinh Vũ does
- Revise item by item, keeping a version of every round.
- You receive
- Click the exact spot on a design to leave a note, and put revisions side by side to compare.
Step 05 · Approve
Try it out in the real world before signing off.
- Sinh Vũ does
- Place the design on signage, packaging and screens to check it.
- You receive
- The approved version is kept on record, so everything that follows stays true to it.
Step 06 · Handover
Files ready to use the moment you receive them.
- Sinh Vũ does
- Files are grouped by task: printing, social posts, signage, sending to the printer.
- You receive
- Source files, usage guidelines, and someone to help when you need it after the project.
01 / 06
Archive
A few moments from 2009 to today
Hover over the photos to retrace the journey from 2009