Sinh Vũ Studio · brand design
Vietnamese brands, shaped with craft
Shaping IdentityA brand is what customers remember about you. Sinh Vũ finds what is worth remembering and gives it form, so customers recognise you everywhere, even before they see your name.
You are here to…
Step 2Pick the situation closest to yours
Step 2Pick what you need made
Step 2Leave a way to reach you, Sinh Vũ will call back the same day
Sinh Vũ has it. You will get a call back the same day.
Partnered with
- 17years in practice, since 14/03/2009
- 200+projects delivered
- 16industries served
- 24 hoursto read and reply to a brief
Where is your brand off? Where to fix first?
Where it feels wrong is rarely where to start. Pick the closest problem, answer two questions, and see where to begin.
Packaging and print
Website and channels
Logo and launch
Profile and growth
How Sinh Vũ reads it
Fix it from Direction
Seen in the packaging. Do first: settle what you are worth.
From what you see to what to fix
Four layers, root to surface: DirectionIdentityRulesMaterials
Two quick checks
1Do you know why it is worth the price?
2Same logo, colour, type on every product?
No answer yet: showing the most common case.
Fix only what you see
A nicer box, and the price is still hard to hold.
Fix the right layer
Pack, price and pitch all say the same thing.
No need to explain again. Reply within 24 hours.
Packaged consumer goods brand
MASTER DOORWhy?
Packaging repeats what the brand has chosen. Until you settle your worth, redrawing the box only changes the colour.
Principle 4.02Choose colour for a reason, not by gut feeling
Sinh Vũ builds a palette that fits your sector, then tries it on a business card, a shop sign and a phone, in harsh sun and after dark.
Sector
How customers should feel
Hatched: colours this sector often uses (estimated)
Test palette
- Why this colour
- Does it blend in
- How much to use
- Is it easy to read
On real objects
This is a test so you can see how Sinh Vũ weighs the choice, not a palette ready to use. The colours each sector often uses are estimates here. On a real project, Sinh Vũ looks at real brands where they are sold, prints proofs and hangs samples outdoors.
- Step 2 of 6
A creative direction note: industry context, competitors and the route ahead, with reasons. You approve at this step.
- Step 4 of 6
A refined logo with its colour system, type pairing, clear space and minimum size set in numbers. You approve at this step.
Brands Sinh Vũ has shaped
From healthcare and education to finance and broadcasting. Each case tells the problem, the solution and what still runs today.
2019MEDI Plus, caring becomes a system
Identifying and creating a digital system for a new type of healthcare organization, where care is transformed into an experience, from signage to appointment.
2025Edupia, an identity system for millions of English classrooms
A brand system that is both reliable and friendly for the online English platform Edupia, to ensure a unified voice for its significant educational mission.
2017Homedy, one platform, three screens
A warm brand and a shared digital product foundation, so the rapidly growing real estate portal Homedy speaks with one voice across all screens.
2016eMoney, fast money transfer with peace of mind
Strategy, signs, and a complete identity system help eMoney, the money transfer wallet of Metfone and MB Bank, spread across Cambodia with a promise of speed.
2020AVG uses a plus sign to connect all screens
A unified identity system brought AVG, a major television name, into the on-demand viewing era: adding connection, adding joy.
Six clear steps, one portal to follow
You know in advance how long each step takes and what you get. Tap a step to see what the project portal looks like at that point.
Sinh Vũ listens first, asks where it matters
You send a request in a few taps or a conversation. Within 24 hours, Sinh Vũ reads it and asks only the questions still missing, right in the portal.
- No long brief to write
- Everything said is kept on file
- You know who is in charge
See the value and the cost before you decide
You receive a proposal with scope, a week-by-week timeline and three investment levels, Lean · Full · Complete, to weigh for yourself.
- Choose a level right on the proposal
- Ask about any item, no phone call needed
- Know each side's tasks every week
Sign online, pay in two parts
The contract is drawn from the exact proposal you chose. Read and sign it in the portal, and pay in two 50/50 parts.
- Nothing added beyond what was agreed
- The second payment comes at handover
- Invoices go straight to your accountant
One form, one reference
You fill in one brief for the whole contract, with questions for your industry. Once you send it, Sinh Vũ takes it as the reference so designers never have to guess.
- Saved automatically, nothing lost
- Attach images and reference files
- Every change is recorded
Comment in the right spot, approve part by part
Each item is presented on its own, with a clear number of rounds. Tap the image to leave a note exactly where it needs changing, then approve or request changes.
- Feedback never gets lost in chat
- Each approved item is closed
- Always see which round you are in
1Note 1Make the symbol a little smaller in this corner.Get every master file, ready to use
Files are arranged by the job you will use them for: print, web, social media. Each partner gets a private link and sees only their part.
- Master files in AI, SVG, PNG, PDF
- Private links for printers and web teams
- Ownership transfers to you
Illustration of the project portal; images and text in the frame are examples.
A project ends in value you can use
Not a folder of files. You get a private space with brand assets arranged by the job to be done.
khach.sinhvu.com/g/7KQ2Every brand asset lives at one address, in the business’s name. Staff leave; the files stay.
- Send this file to the printer
- Ask for CMYK printing
- Check colours against the guide
Need business cards? Tap that job: the print file appears, with what to tell the printer.
Each partner sees only the files for their part. When the job is done, you revoke the link.
Master files are kept long term. If you need them later, just ask and Sinh Vũ sends a download link.
Illustration; names and files in the frame are examples.
Choose by the job, not by the item
Four packages for the four most common situations. Services can be added or removed. The investment comes in a dedicated proposal, once Sinh Vũ understands your situation.
Direction
Not sure what to do first.
- Brand audit
- Brand strategy
- Brand workshop
Launch
About to launch a new company, product or shop.
- Brand strategy
- Brand identity
- Website
- Campaign visuals
Foundation
Want to build the brand properly from the start.
- Brand strategy
- Brand identity
- Brand guidelines
- Website
Long-term operations
Many departments and partners use the brand.
- Brand operating system
- Brand guidelines
- Digital design system
- Monthly brand care
Ten services, four ways to combine them. Tap a service to see which packages include it.
Compare the four packages Share your details to get a proposal
You cannot be on every quote, every post, every shop sign. But your brand needs to be in all of those places. Sinh Vũ builds the foundation so the brand does that work for you, the same way every day.
Vũ Ngọc SinhFounder, creative director
Read before you start
Over 1,300 articles Sinh Vũ wrote so you can decide on solid ground, even before working with anyone.
Delivering the identity is only opening day
85% of businesses have an identity, only 30% can run it. Why a brand is a system that has to work every day.
Read HandbookEstimate your budget before asking for quotes
Pick the services and the supplier tier to see real market price ranges.
Read HandbookRigid boxes: when they are worth it
Rigid boxes feel the most premium in the hand, but not every product needs one. When to choose it and what to prepare.
ReadBefore you start, read over 1,300 articles in Perspectives and the Handbook.
Before sending a brief, you often ask
Sinh Vũ quotes based on the scope of work, not a fixed price list for every case. Once you share your details and Sinh Vũ understands your needs, Sinh Vũ sends a proposal with a detailed quote within 48 to 72 hours.
Yes. Sinh Vũ serves individuals, small and medium enterprises, as well as large corporations. With a moderate budget, you should start with a conversation to identify the right areas to focus on first, investing step by step rather than doing everything at once.
Yes. When the project is completed and payment is made in full, Sinh Vũ will deliver all original files and transfer ownership to you as per the contract. The brand is your asset, not retained or dependent on Sinh Vũ for future use.
Each milestone includes feedback and adjustments within the scope of work. Sinh Vũ does not finalize any item without your agreement. The number of revisions is clearly stated in the proposal for each project so both parties are aware before starting.
Every project is split into two 50/50 payments: an advance when signing the contract and the rest on handover. Specific terms are clearly stated in the contract, with no additional charges outside the agreement.
From the moment you receive the proposal, you have your own portal address. It holds the proposal, the contract, the design brief, each item presented for approval, payment requests and the handover package. Feedback goes straight onto the design, not back and forth in messages.
Seen enough? Let's start
The Sinh Vũ team reads and replies within 24 hours.
Urgent: message Zalo 0968 665 688.