The logo is dated, every place uses it differently, and customers still do not remember it.
Sinh Vũ solves it with: Logo and brand identity design
17 years of brand identity built to operate · 200+ projects
SHAPING IDENTITY
How would you like to begin with Sinh Vũ today?
The studio brings strategy, creativity and an operating system together. Talk directly with Sinh Vũ here, or choose the door that fits below.
Sinh Vũ is listening
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Founder Vũ Ngọc Sinh leads the direction; the Sinh Vũ team stays close to every project.
Partnered with
- 17years in practice, since 14/03/2009
- 200+projects delivered
- 16industries served
- 24 hoursto read and reply to a brief
Start from the problemNeeds
What do you need?
Pick the situation closest to yours. Each card points to the service that solves it, and the start door has the need selected for you.
People find the website but do not trust it enough to call, or it does not sell.
Sinh Vũ solves it with: Brand website
A good product nobody stops for on the shelf, lost next to competitors.
Sinh Vũ solves it with: Packaging design
Meeting partners or bidding with a profile that does not say what you are good at.
Sinh Vũ solves it with: Company profile
A campaign is about to launch without a set of visuals that look like one voice.
Sinh Vũ solves it with: Campaign visuals
You know the brand has a problem but cannot name it yet.
Sinh Vũ asks a few well-placed questions and suggests a direction. No preparation needed.
Selected workWork
Brands Sinh Vũ has shaped
From healthcare and education to finance and broadcasting. Each case tells the problem, the solution and what still runs today.
2019MEDI Plus, caring becomes a system
Identifying and creating a digital system for a new type of healthcare organization, where care is transformed into an experience, from signage to appointment.
Xem case
2025Edupia, an identity system for millions of English classrooms
A brand system that is both reliable and friendly for the online English platform Edupia, to ensure a unified voice for its significant educational mission.
Xem case
2017Homedy, one platform, three screens
A warm brand and a shared digital product foundation, so the rapidly growing real estate portal Homedy speaks with one voice across all screens.
Xem case
2016eMoney, fast money transfer with peace of mind
Strategy, signs, and a complete identity system help eMoney, the money transfer wallet of Metfone and MB Bank, spread across Cambodia with a promise of speed.
Xem case
2020AVG uses a plus sign to connect all screens
A unified identity system brought AVG, a major television name, into the on-demand viewing era: adding connection, adding joy.
Xem case
How we workProcess
Six clear steps, one portal to follow
You know in advance how long each step takes and what you get. Tap a step to see what the project portal looks like at that point.
Step 1 of 6 · Within 24 hours
Sinh Vũ listens first, asks where it matters
You send a request in a few taps or a conversation. Within 24 hours, Sinh Vũ reads it and asks only the questions still missing, right in the portal.
- No long brief to write
- Everything said is kept on file
- You know who is in charge
Sinh VũProject portal · step 1 listen
Your requestRead
New brand identitySent 09:12 · owner: Sinh Vũ
Sinh Vũ asksWill the brand live on product packaging or mostly on digital channels?
You replyBoth, packaging comes first.
Step 2 of 6 · 48 to 72 hours
See the value and the cost before you decide
You receive a proposal with scope, a week-by-week timeline and three investment levels, Lean · Full · Complete, to weigh for yourself.
- Choose a level right on the proposal
- Ask about any item, no phone call needed
- Know each side's tasks every week
Sinh VũProject portal · step 2 proposal
ProposalVersion 1 · sent 15/10
Lean6 weeks
Full9 weeks
Complete12 weeks
Strategy and positioningLogo and identityBrand guidelines
Choose FullAsk about this item
Step 3 of 6 · Online
Sign online, pay in two parts
The contract is drawn from the exact proposal you chose. Read and sign it in the portal, and pay in two 50/50 parts.
- Nothing added beyond what was agreed
- The second payment comes at handover
- Invoices go straight to your accountant
Sinh VũProject portal · step 3 contract
Service contractSigned 18/10
Signed online
Payment 1 · 50%Received
Payment 2 · 50%On handover
Step 4 of 6 · One form
One form, one reference
You fill in one brief for the whole contract, with questions for your industry. Once you send it, Sinh Vũ takes it as the reference so designers never have to guess.
- Saved automatically, nothing lost
- Attach images and reference files
- Every change is recorded
Sinh VũProject portal · step 4 brief
Design briefSaved automatically
18 of 24 questions · asked for your industryThree words you want customers to think ofTrusted, warm, approachable
Reference images
Step 5 of 6 · Item by item
Comment in the right spot, approve part by part
Each item is presented on its own, with a clear number of rounds. Tap the image to leave a note exactly where it needs changing, then approve or request changes.
- Feedback never gets lost in chat
- Each approved item is closed
- Always see which round you are in
Sinh VũProject portal · step 5 review
Logo · round 2Awaiting your approval
1Note 1Make the symbol a little smaller in this corner.Approve itemRequest changes
Step 6 of 6 · Master files
Get every master file, ready to use
Files are arranged by the job you will use them for: print, web, social media. Each partner gets a private link and sees only their part.
- Master files in AI, SVG, PNG, PDF
- Private links for printers and web teams
- Ownership transfers to you
See the handover space
Sinh VũProject portal · step 6 handover
Handover spaceAll received
Master logoAI · SVG · PNG · PDF
Brand guidelines48-page PDF
Files for the printerSend link to partner
Files for the web teamSend link to partner
Illustration of the project portal; images and text in the frame are examples.
Brand asset handoverHandover
A project ends in value you can use
Not a folder of files. You get a private space with brand assets arranged by the job to be done.
- Owned by your businessA private address that does not depend on the studio or any one employee.
- The right file for the jobOpen the job at hand and the file and how to use it are there.
- Partners get only their partEach gets a private link that you can revoke.
- Kept long termMaster files are kept on Sinh Vũ's Google Drive; ask for them any time.
InvestmentPackages
Choose by the job, not by the item
Four packages for the four most common situations. Services can be added or removed. The investment comes in a dedicated proposal, once Sinh Vũ understands your situation.
Need direction
Discovery package
See clearly where you are and where to go before committing a large budget.
See package About to launchLaunch package
Bring a new brand to market, polished and consistent from day one.
See package Build the foundationFoundation package
Lay a proper brand foundation once, so it runs for years.
See package Run it long termBrand OS package
Keep the brand consistent across teams and years, without starting over.
See packageA note from the founder
You cannot be on every quote, every post, every shop sign. But your brand needs to be in all of those places. Sinh Vũ builds the foundation so the brand does that work for you, the same way every day.
Vũ Ngọc SinhFounder, creative director
Perspectives and HandbookRead first
Read before you start
Over 1,300 articles Sinh Vũ wrote so you can decide on solid ground, even before working with anyone.
Perspectives
Delivering the identity is only opening day
85% of businesses have an identity, only 30% can run it. Why a brand is a system that has to work every day.
Read HandbookEstimate your budget before asking for quotes
Pick the services and the supplier tier to see real market price ranges.
Read HandbookRigid boxes: when they are worth it
Rigid boxes feel the most premium in the hand, but not every product needs one. When to choose it and what to prepare.
ReadFrequently asked questions
Before sending a brief, you often ask
Sinh Vũ quotes based on the scope of work, not a fixed price list for every case. Once you share your details and Sinh Vũ understands your needs, Sinh Vũ sends a proposal with a detailed quote within 48 to 72 hours.
Yes. Sinh Vũ serves individuals, small and medium enterprises, as well as large corporations. With a moderate budget, you should start with a conversation to identify the right areas to focus on first, investing step by step rather than doing everything at once.
Yes. When the project is completed and payment is made in full, Sinh Vũ will deliver all original files and transfer ownership to you as per the contract. The brand is your asset, not retained or dependent on Sinh Vũ for future use.
Each milestone includes feedback and adjustments within the scope of work. Sinh Vũ does not finalize any item without your agreement. The number of revisions is clearly stated in the proposal for each project so both parties are aware before starting.
Costs are divided according to milestones. You pay a deposit upon signing the contract and settle the remaining payments at each deliverable milestone. Specific terms are clearly stated in the contract, with no additional charges outside the agreement.
From the moment you receive the proposal, you have your own portal address. It holds the proposal, the contract, the design brief, each item presented for approval, payment requests and the handover package. Feedback goes straight onto the design, not back and forth in messages.
Three ways inStart
Choose how to start
Every door leads to the same place: the Sinh Vũ team reads and replies within 24 hours.
01
The quick request
Tap your needs and answer up to seven short questions with ready-made options. No writing required.
≈ 2 minEnter →
02A conversation with Sinh Vũ
Sinh Vũ asks the right questions to understand your needs. Best when the scope is still open and you want quick advice.
≈ 5 minEnter →
03Message Sinh on Zalo
Message the founder of Sinh Vũ Studio directly. Best for VIP, urgent or personal relationships.
0968 665 688Enter →