Business buyers don't trial what they don't yet trust.
A great product that looks like every other piece of software never gets clicked. Sinh Vũ makes your technology understood, remembered and trusted before the first demo.
Vietnamese tech companies are numerous and technically strong, and many already sell abroad. Business buyers judge on a screen before they meet a person. A clear brand shortens the road to a contract.
estimated revenue of Vietnam's entire digital technology industry in 2025, up nearly 26% on 2024 (including hardware and electronics, not software alone)
Source: Thanh Niên newspaper, citing the announcement by Deputy Prime Minister Hồ Quốc Dũng at the National Forum on Developing Vietnamese Technology Enterprises, 30 Dec 2025the Law on Personal Data Protection (Law No. 91/2025/QH15, passed 26 Jun 2025) takes effect
Source: Law No. 91/2025/QH15, Ministry of Public Security legal document databaseEach stage has its own brand problem. Once you know yours, you know what to do first.
Design won't write the code for you. But it can fix the pain points that make buyers close the page before they click the trial.
A blue logo, abstract shapes, a tagline about innovation.
Find what is distinctive about the team and the product, and build the identity around it.
Start from this problemThe landing page is all jargon, and visitors finish reading still unsure it fits.
One sentence that says what problem the product solves and for whom, placed at the top of every touchpoint.
Start from this problemButtons, colors and type differ between screens, and users have to relearn the product.
A digital design system with a component library that developers can use directly.
Start from this problemBig customers receive a different document each time, and the numbers don't match.
A sales toolkit: an intro deck, case studies and a proposal template.
Start from this problemOverseas clients pick the cheapest of three teams that look alike.
Positioning built on real capability, with a profile led by projects and process.
Start from this problemThe product keeps changing, and the image in the market can't keep up.
Brand guidelines paired with a digital design system, and a partner who keeps the pace month by month.
Start from this problemBusiness buyers go through five stages before they sign. Wherever the brand falls short, that is where the client is lost.
Look for solutions, ask colleagues, read comparison articles.
Common mistakeThe name doesn't stand out on the comparison list.
Read the landing page and feature table, look at existing customers.
Common mistakeThey can't tell what the product does in five seconds.
Sign up, open the product for the first time, book a demo.
Common mistakeA confusing first use with no one to guide them.
Take it to the boss, compare proposals, negotiate.
Common mistakeThe documents aren't polished enough for the champion to present upward.
Roll it out to the whole team, renew, buy more.
Common mistakeEvery update looks different, and users find it confusing.
Enterprise software sells clarity, outsourcing sells team capability, consumer apps sell the first impression, artificial intelligence sells being understood, games sell personality, devices sell durability. Each segment has its own page going deeper into pain points and methods.
Trust signalsA clear problem solved, and clear proof of existing customers.
Trust signalsProjects already delivered, and a clear way of working.
Trust signalsA smooth first impression and a memorable icon.
Trust signalsHard technology told in plain terms, with results that can be verified.
Trust signalsA strong personality that players see themselves in.
Trust signalsDurable, safe and easy to set up.
Trust signalsGenuine goods, clear warranty, on-time delivery.
Sinh Vũ doesn't promise a number of customers. Its job is to get your great product understood quickly and trusted early.
Buyers close the page after a few seconds
Buyers see what the product solves for them in the first sentence
The sales team builds its own slides
The whole team uses one shared sales toolkit
The interface gets messier with every update
Every new feature follows the digital design system
Compared on hourly rates
Buyers choose you because they can see what your team does best
Three roadmaps, one per scale. Every roadmap does the core first, and the rest only when it is really needed.
Suits: Startups before a funding round
What you receivePositioning, a name and logo if needed, color, type, a product landing page and a fundraising deck template.
Suits: Enterprise software that is expanding, outsourcing companies
What you receiveA product story built around the customer's problem, a digital design system, a sales toolkit and a company profile.
Suits: Tech companies with many products
What you receiveA brand architecture for the whole portfolio, shared brand guidelines and digital design system; monthly support when needed.
Technology is the industry Sinh Vũ has worked in most: telecoms, software, platforms, digital advertising. The shared problem is making a hard-to-grasp product easier to trust.
Metfone is Viettel's mobile network in Cambodia, selling through a chain that runs from the boulevards of Phnom Penh to provincial markets…
An identity standard that has held for more than ten years.
ZINZA, a Vietnamese software company serving the Japanese market, had Sinh Vũ build an identity system that keeps its promise, Beyond the expected, at every touchpoint.
A software company that broke away from the default blue.
EggFlow is a marketing automation platform for ecommerce sellers. Sinh Vũ built that software a living mark, an egg carrying a flow…
Marketing software that grew up while keeping its face.
The principles behind it
At minimum: positioning, logo, color, type, a sentence that says what the product does, and a landing page. If you have a product team, you also need a digital design system so the interface travels with the brand.
Brand guidelines set out how the brand appears everywhere. A digital design system goes deep into the interface: buttons, input fields, grids, motion and a component library that developers can use directly.
Yes, but keep it lean: positioning, logo, landing page and fundraising materials. Save the larger work for after the product has found its customers.
The Law on Personal Data Protection (Law No. 91/2025/QH15), effective 1 Jan 2026, together with Decree 13/2023/ND-CP, sets requirements for notice and user consent. Design a clear consent screen from the start rather than hiding it in small print; the legal wording should be confirmed by your own legal team.
The core identity usually takes a few weeks; the digital design system follows at the pace of your product team. Timing for each item is on the matching service page.
Metfone and MOG (telecoms, mobile internet), ZINZA (software), EggFlow and GrowSteak (marketing automation), iCheck (product traceability), AWING (location-based advertising), Metacity, MetaWork and SOOBOO.
A few lines about the product and what is holding you back is enough. Sinh Vũ reads it and replies within one working day.
Every industry already has visual rules that buyers use to recognise the category. Three principles from the Sinh Vũ craft doctrine decide which of those rules to keep and where to differ.
