Brands Sinh Vũ has shaped
Case studies from seventeen years of shaping brands, now available in English. For richer filtering by industry and by expertise, open the Vietnamese hub.
The full portfolio, in English
2020AVG, one more plus
AVG steps into the on-demand television era (OTT) with a new brand identity: a plus sign that appears consistently across phone, television and website.
AWING, connection with wings
AWING turns free public wifi into a location-based advertising channel, connecting brands with the right people, in the right place, at the right time…
One die-cut, a whole identity system
A packaged consumer goods portfolio with many lines, all going to shelf from one shared die-cut: Sinh Vũ built the logo system, identity and packaging…
Edupia, one system for a million classrooms
Edupia, an online English platform for millions of Vietnamese students, needed a steady identity across every screen. Sinh Vũ built the identity and digital product to hold it together.
EggFlow, a seed grown into a flow
EggFlow is a marketing automation platform for ecommerce sellers. Sinh Vũ built that software a living mark, an egg carrying a flow…
eMoney, fast and at ease
For millions of people in Cambodia, the Metfone SIM in their pocket is also where they keep their money. eMoney, the money transfer wallet of Metfone and MB Bank…
2018Hasmony, bringing ancient-tree tea to a younger hand
Hasmony is heritage tea from ancient tea trees hundreds of years old on the slopes of Suối Giàng, Yên Bái. As co-founder and creative director, Sinh Vũ built the positioning, identity…
Sinh Vũ, its own proof
Brand identity studio Sinh Vũ becomes its own toughest client, rebuilding its identity from strategy to studio space and the operating system behind it.
2017Homedy, brought into one system
Homedy is a real-estate marketplace running in parallel on app and web. Sinh Vũ built the strategy, identity and a shared digital design system…
iCheck, trust you can scan
The first identity for iCheck, the barcode-scanning app that opened product origin tracing in Vietnam, turning a cold scan into a nod of consumer trust.
2007ICTnews, fast yet solid
ICTnews is the technology news site of Vietnam Post Newspaper, under the Ministry of Information and Communications. Sinh Vũ built the logo and the whole interface…
2011JoyFM, a wave that cares
JoyFM is the specialised health radio channel of Hanoi Radio and Television Station, broadcasting on FM 98.9 MHz. Sinh Vũ built the mark, the guideline system and the corporate profile…
KOVA, a thousand touchpoints in one voice
KOVA is a Vietnamese paint brand that leads on technology, sold through a network of over a thousand authorised dealers across sixty three provinces, with a range of seventeen paint lines…
2020LE Hospitality, a home that knows how to bow
LE Hospitality is a serviced apartment for Japanese guests living in Hanoi, a place where hospitality is measured by the things a guest has not yet asked for. Sinh Vũ built the positioning…
Lê Minh Sơn and Phong Huyền
Composer Lê Minh Sơn had never set a poem to music. Poet Phong Huyền had never written poetry before this. It took them more than two years to bring the eight songs of Tình into being…
MASTER DOOR, technology standing guard at the door
From a blank page in 2009, Sinh Vũ built MASTER DOOR into a rolling shutter technology brand that homeowners trust before they even ask the price.
MEDI Plus, care built into a system
MEDI Plus is a new kind of medical complex, where patients are cared for gently from the very first moment. Sinh Vũ built the face and the digital nervous system for the clinic…
Metacity, standards before the city
Metacity builds a 3D city where residents buy land, raise buildings and earn a living from the work of building. Sinh Vũ built the brand foundation and the standards behind it…
Metfone, the standard outlived the colour
Metfone is Viettel's mobile network in Cambodia, selling through a chain that runs from the boulevards of Phnom Penh to provincial markets…
Babilala, a friend named Babi
Sinh Vũ brought the owl Babi to every corner of Babilala, from the English learning screen to objects children aged 3 to 8 can hold, trustworthy enough to put parents at ease.
ConnectLog, a cold chain worth telling
At the port, most of the cold energy from LNG is returned to the sea. ConnectLog saw in that discarded stream an entire value chain…
Edupia Class, a classroom's embrace
At Edupia Class, every child is a color of their own, and this online English classroom needed exactly that kind of warmth…
Hung Van, all of Muong Lo to carry home
Hung Van's Black Thai delicacies leave the smoky kitchens of Nghia Lo for the shelf and the gift table. Sinh Vũ built a packaging system that keeps the woodsmoke…
2025kythuat.work, trusted enough to open the door
kythuat.work handles repairs, installation, cleaning and refresh work for apartment residents. Sinh Vu built its identity, website, paperwork and field operating system…
2009LiuGems, eight colours holding one form
LiuGems sells natural-stone jewellery to people who believe minerals carry energy, a trade where beauty tends to arrive improvised and promises tend to run ahead of proof…
MOG, a circle that connects
MOG operates across many mobile internet sectors and needed a corporate-scale identity foundation…
Moon Coffee Bean, the seal arrives before the seller
Moon Coffee Bean delivers coffee, the person pulling the shots is a fourteen-year-old learning to run a real business, and the customer has never met her…
ZINZA, beyond expectation
ZINZA, a Vietnamese software company serving the Japanese market, had Sinh Vũ build an identity system that keeps its promise, Beyond the expected, at every touchpoint.
AION, one continuous flow
A refined identity system for the parent company of the Hàn River cruise fleet in Đà Nẵng, with Poseidon leading as the five-star flagship…
ARROW, precise as an arrow
ARROW, a Vietnamese tennis ball machine maker, brought its entire product range under one consistent identity system, ready to stand in front of international partners.
Callidora, beauty from the root
Callidora, a skincare cosmetics brand, had Sinh Vũ build a feminine, premium identity system that keeps its promise of beauty from healthy skin from the very first glance.
Cháo Life, fast yet wholesome
Instant porridge is easily seen as a makeshift food, so Sinh Vũ built the identity and packaging for Cháo Life to keep the fresh, clean, wholesome feel even in a pack that cooks in minutes.
Chigasoco, made simple
Chigasoco, a sourcing company, needed a face as clean, clear and trustworthy as the invisible trade it runs; Sinh Vũ built its visual identity and corporate stationery.
Phú Quý, a thousand years on one noodle pack
Food Hanoi's Phú Quý noodle line was repositioned by Sinh Vũ around its Thăng Long roots, then built into a packaging system able to hold its ground on the shelf.
Dasanyuan, one red seal standing firm on the shelf
The red 大三元 seal keeps the entire Dasanyuan roller door motor range, three lines and dozens of models, recognised and trusted at once among a shelf full of look-alike brands.
2005DDIC, credibility built into form
DDIC gave Sinh Vũ its value system of dedication and trust as a construction contractor, to translate into a brand identity system running from drawings to construction site signage.
Engines, German standard on every shelf
Engines, by Tân Phong, is a line of roller shutter motors built to German technical standards. Sinh Vũ built the logo, brand standards and a unified packaging system…
GIFT for LIFE, a heart carried inside every box
GIFT for LIFE started out in corporate gifting, and needed a brand trustworthy enough to stand beside the biggest names. Sinh Vũ built the identity and packaging system…
GNTN, a face worth trusting
GNTN, a poverty-reduction project in the Central Highlands, needed a face formal enough and warm enough for community and donors alike to trust. Sinh Vũ built the strategy…
GrowSteak, the signature of growth
GrowSteak is the first agency in Vietnam to reach HubSpot Platinum Partner status, selling B2B companies the hardest thing there is: sustainable growth…
HCATV, lit up into a world of entertainment
After more than twelve years as a technical cable provider, the Hanoi cable television station wanted viewers to see a home of entertainment. Sinh Vũ refreshed the HCATV identity…
HiTV, a name that says hello
Among hundreds of channels crowding onto one remote, this Hanoi television brand wanted to be remembered for warmth…
HPU2 Faculty of English, a new chapter
The HPU2 Faculty of English, training English teachers since 1967, now has a visual identity that knows how to shift tone: serious in the lecture hall, youthful on the admissions page.
imuzik, when a ringback tone becomes something you want to hear
imuzik is Metfone's music and ringback service, launched into a market already crowded with music apps…
IT LEARN, a friendly face for the testing craft
IT LEARN teaches career changers their way into software testing, the craft of people willing to look closely…
Keeng, a name that rings
Keeng is Viettel's music service for young Vietnamese, stepping into a crowded market. Sinh Vũ shaped the name, the interface and the promotional system so Keeng could ring out clearly…
LinhLinhSam, you know it is real before you open it
LinhLinhSam brings Ngọc Linh ginseng, grown under the old forest canopy of Kon Tum, down to the lowlands as a gift, through three preparations: ginseng in honey, ginseng in liquor…
2017LIULAB, a certificate that speaks for the expert
A client sets a piece of jade on the counter and asks one question: is it real, and what is it worth. LIULAB answers with instruments and trained judgement…
mcdi, eight branches joined into one
mcdi builds roads, plants and apartment towers across northern Vietnam, yet every branch presented itself its own way. Sinh Vũ built the handshake mark and the guidelines behind it…
MetaWork, steady inside the churn
An identity that lets MetaWork, a Web3 platform, hold a trustworthy shape through every product launch and campaign, inside a blockchain market that never stops moving.
MFinance, trusted enough by both sides of the money
MFinance connects people with idle capital to people who need it for business, which means convincing two groups who look at money in opposite ways. Sinh Vũ built the positioning…
Phúc Linh, four seasons blooming into one
Phúc Linh, a Vietnamese fruit and flower gift brand, had its four home seasons named by Sinh Vũ into one identity system: pick it up and you feel home, open it and you feel care.
Quà vùng cao, the mountains wrapped into a gift
More than a dozen Tây Bắc specialties once stood scattered across the highland market. Sinh Vũ built the positioning, name and packaging for Quà vùng cao, bringing them under one rustic…
SOOBOO, where two poles meet
SOOBOO, a young technology brand, had its face built by Sinh Vũ around the infinity form as its core: human passion fused with technological intelligence, the future beginning.
Suối Bu, a school with a face
Suối Bu School, a new school in the highlands of Văn Chấn, carries a face rooted in the shape of the mountains and the stream, built by Sinh Vũ from the school gate to every document.
Chính Thắng, a place to stand on what is right
Chính Thắng, a law office in Hanoi, holds what is right as its guiding principle. Sinh Vũ built the identity and website so clients would trust it from the very first look.
estilo, a mark that lives on fabric
The founder of estilo left a large corporation to open a premium menswear brand, and needed a mark that held its shape whether printed, embroidered or stamped onto material.
FreshRice, keep the fresh taste
FreshRice sells packaged rice on exactly one promise: good rice is rice that stays fresh. Sinh Vũ built the identity and packaging so that promise shows clearly right on the shelf.
Gieo Mầm Hạnh Phúc, planted into every heart
Gieo Mầm Hạnh Phúc is a nonprofit community project built on the belief that family happiness is something you can learn and something you can plant…
Gonext, speed you can trust
Gonext started out in 2005 in the express courier trade, running both domestic and international routes. Sinh Vũ built the identity…
Green Cross Medical, a cross that cares
Green Cross Medical carries the cross familiar to healthcare, and Sinh Vũ set it inside a heart to build a brand identity that could not be mistaken for anyone else's.
Hàng Xóm Tốt, knocking with a home-cooked meal
Hàng Xóm Tốt is a central kitchen cooking family meals for residents of premium apartment complexes, in the spirit of a good neighbour who cooks well and brings a plate over…
Happy Farm, fresh and approachable
Happy Farm is a clean organic produce chain in major cities. Sinh Vũ built a logo and identity that is fresh and approachable…
Moore, the arrow inside the name itself
In 2007 Moore Corp built Vietnam's first online ad network, which meant its mark had to live on other people's pages…
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