Pricing principles · v1.0

Sinh Vũ is transparent about pricing and not afraid of it.

You deserve to know where Sinh Vũ stands, the basis for pricing, and the stages a project goes through before sending a brief. This page answers all three, directly and thoroughly.

Sinh Vũ is a brand design studio operating for 17 years since 2009. You are not paying for just a logo. You are paying for 17 years of judgment from a direct leader, packaged in a cohesive flow of strategy, identity, and operational systems.

What basis is the price based on?

Sinh Vũ does not price based on intuition. Each base below is a real reason for the price you receive.

17 years

Profession honed since 2009

The studio has been operating continuously since March 14, 2009. Prices reflect 17 years of refined judgment, not a standard price list.

300+

Completed projects

Over 300 real-world projects. Each quote is based on what has been accomplished, not empty promises.

16 industries

17 services, 104 branches

Expertise spans 16 industries. Sinh Vũ prices based on the actual difficulty of each industry, not a one-size-fits-all approach.

Directly

Founder-led, no intermediaries

Anh Sinh directly handles strategy and creativity. You pay the decision-maker, not multiple layers of intermediaries.

Seamless

Instead of three separate studios

Strategy, identity, and operating system flow together. No combining three suppliers, no waste in deliverables.

Has anchor

Public international references

Positioning compared to Pentagram, Wolff Olins, Landor. Prices have clear comparative bases, not self-proclaimed.

Where is Sinh Vũ located on the studio map?

Positioning through depth of expertise and methodology, not through price. Specific pricing after the discovery session.

Tier
Feature
Market share
T1 Freelancer
Features:Individual, one to two years of experience
Market share:60%
T2 Small Studio
Features:Two to five people, short logo and identity project
Market share:25%
T3 Studio reputation
Features:Complete identity system, with a process
Market share:10%
T4 Premium VN
Features:Strategy and identity, mid-tier agency
Market share:4%
Sinh Vũ
Features:Brand operations system, founder-led for 17 years
Market share:1%

International reference standards

Prices are not self-proclaimed. Sinh Vũ publicly anchors its pricing to the real market, both domestic and international, so you know where you stand.

Premium studio in Vietnam
Within the same domestic segment
Sinh Vũ
Brand operation system thinking
Pentagram · Landor · Wolff Olins
International standards reflected in Sinh Vũ

Sinh Vũ learns to think systemically from world-class studios that shape the industry, then adapts that thinking to the right context and costs in Vietnam. You receive an international perspective with an understanding of the domestic market.

Six principles of transparent pricing

Sinh Vũ commits to these six principles, publicly available to all clients. No exceptions, no special offers, no secret discounts.

01
Clear three-tier structure

Each service has Starter, Standard, and Specialized tiers, with the scope of each tier clearly defined. You choose based on your actual needs, without guessing or being sold unnecessary add-ons.

02
Floor price by principle

Each service has a fixed minimum price, except for the free 30-minute coffee meeting. The minimum price is a quality commitment, not a starting point for negotiation.

03
Unique price anchor "From X"

The public surface only displays segments: Individual, Small Business, Large Business. Specific numbers will come after the discovery session, so you understand the value before hearing the price.

04
Deducted from large projects

The diagnostic fee (Workshop, Audit, Strategy) is deducted 50% from the Foundation package, 75% from the Launch package, and 100% from the Brand OS package if signed within 90 days. You do not pay twice for the same work.

05
Updated every six months

Sinh Vũ reviews prices every six months based on the market and costs. Any changes will be announced 30 days in advance on this page. Signing the contract before the change date will lock in the old price for the entire project.

06
Transparent international reference

Sinh Vũ benchmarks its thinking against Pentagram, Wolff Olins, Landor, and compares with high-end studios domestically. You will know the standards by which Sinh Vũ measures itself.

A project goes through several stages

From the first coffee meeting to the final deliverable, every stage and payment milestone is clearly defined in advance. You will not be surprised by costs or timelines.

1
Step 1 · Free

30-minute coffee meeting

Online or in Hanoi. Anh Sinh listens to your situation and shares candid insights. No brief, no quote, no commitments.

2
Step 2 · According to the scope

Diagnosis: Workshop, Audit, or Strategy

Sinh Vũ deeply understands the issues and provides a framework for work, a roadmap, and a proper brief. This is a real product, not a sales pitch.

Diagnostic fee · one session before the workshop
3
Within 24 hours after the brief

Job proposal and quotation

Sinh Vũ will send a proposal via email within 24 hours: clear scope, deliverables, and timeline. No hidden fees, no ambiguous charges.

4
Kick-off

Sign contract and deposit

The contract clearly states the deposit terms. The diagnostic fee is deducted from the larger package if you sign within 90 days.

Deposit 30%
5
In-progress

Implementation by milestones

Sinh Vũ operates according to the agreed roadmap. You approve each phase, without waiting until the end to see results.

Mid-stage payment 40%
6
Completion

Deliverables and operational guidance

Sinh Vũ delivers the final product and an operations manual for your team to use immediately.

Final payment 30%

You have many ways to get started

From free to long-term collaboration, each tier has its own role. Not mandatory in order, no commitment to the next tier.

Level 0 · Free
30-minute coffee
Free, no commitment

Anh Sinh will sit down with you, either online or in Hanoi. You share your situation, and Anh Sinh provides insights. No brief, no quote.

Level 1 · Diagnosis
Workshop, audit, strategy
Consulting according to the scope

Sinh Vũ deeply understands the issues and provides a framework for work, roadmap, and brief. Deducted from the project if you sign a larger package.

Level 2 · Implementation
17 individual services
Consulting according to the scope

Identity, Website, Packaging, Corporate documents, Sales kit. You choose the appropriate service, and Sinh Vũ delivers specific products.

Level 3 · Combo package
Four complete packages
Consulting according to the scope

Discovery, Foundation, Launch, Brand OS. The integrated package saves 35 to 45% compared to purchasing each service separately.

Detailed deduction principles explained

When you sign a large package (Foundation, Launch, Brand OS) within 90 days after paying the Diagnostic fee, Sinh Vũ will automatically deduct:

Three standard deductions

Sinh Vũ does not calculate costs and benefits during the Workshop or Audit. If you decide to sign a large package, the initial fee will be directly applied to the project.

Foundation Package50%
Launch Package75%
Brand OS Package100%

Applicable if signed within 90 days from the payment of the Diagnostic fee. Multiple Diagnostic fees cannot be combined into one package.

Frequently asked questions about pricing

Six questions you often ask about how Sinh Vũ calculates and maintains pricing.

Is Sinh Vũ's price negotiable?
Sinh Vũ does not offer special discounts or arbitrary price reductions. The proposed price is the actual price, fairly calculated for Anh Sinh's efforts. Negotiating the price diminishes Sinh Vũ's value and sets a poor standard for other clients. Instead of lowering prices, Sinh Vũ has designed a clear deduction principle: the diagnostic fee is deducted from larger packages at 50% for Foundation, 75% for Launch, and 100% for Brand OS.
Why is Sinh Vũ's price higher than other studios in Vietnam?
Sinh Vũ operates at the brand management level, not just design. Anh Sinh has led directly for 17 years, without intermediaries. You receive strategy, identity, and brand operations in a cohesive flow, not from three separate studios. If you need a lower price, Sinh Vũ is happy to recommend a more suitable mid-tier studio.
Is the diagnostic fee refundable if the large package is not signed?
No refunds. You have received deliverables (framework, audit report, strategic roadmap), which represent the real value of Anh Sinh's direct time. The deduction fee only applies if you sign a larger package within 90 days. If you do not sign, you still retain the diagnostic deliverables to implement on your own or hire another studio.
Is there a free tier for small businesses?
A 30-minute coffee meeting with Anh Sinh is completely free, with no commitment, suitable for when you are still uncertain about your direction. Sinh Vũ also shares knowledge for free through content. However, specialized services (Workshop, Audit, Strategy) do not have a free tier as they require time investment from Anh Sinh.
Can Sinh Vũ offer installment payments?
Yes. The diagnostic fee is paid in one installment before the Workshop. Larger packages (Foundation, Launch, Brand OS) are paid in three installments: 30% deposit, 40% mid-project, and 30% upon delivery. The contract includes clear deposit terms.
When will Sinh Vũ raise prices?
Sinh Vũ reviews prices every six months based on market conditions and costs. Any changes will be announced 30 days in advance on this page. If you sign a contract before the price increase date, you will retain the old price for that project. Clients currently running projects will not be affected.

Have you clarified the positioning of Sinh Vũ?

If you still need to discuss the specific situation, a 30-minute coffee meeting with Anh Sinh is completely free. If the scope is clear, Sinh Vũ will send a quote via email within 24 hours after a brief.