Pricing principles

Clear pricing before you sign, no surprises after.

Before you send a request, you should know where Sinh Vũ stands, what the price is based on, and which stages a project goes through. This page answers all three.

Sinh Vũ is a brand operations design studio, 17 years in the craft since 2009. You are not paying for a logo file, but for 17 years of experience from the person who leads the work directly, in one continuous flow from strategy and identity to everyday use.

What basis is the price based on?

Sinh Vũ does not price by feel. Each card below is a real reason behind the price you receive.

17 years

Profession honed since 2009

The studio has worked continuously since 14/03/2009. The price reflects 17 years of experience, not a beginner's rate.

200+

Completed projects

More than 200 projects delivered. Every quote is based on work actually done, not on promises.

20 sectors

17 services, 123 sub-sectors

Work across 20 sectors. Sinh Vũ prices by the real difficulty of each sector, not one rate for every job.

Directly

Led directly by the founder

Anh Sinh directly handles strategy and creativity. You pay the decision-maker, not multiple layers of intermediaries.

Seamless

Instead of three separate studios

Strategy, identity and operations done in one place. No stitching three suppliers together, no back-and-forth handovers.

Has anchor

Public international references

Sinh Vũ benchmarks itself against Pentagram, Wolff Olins and Landor. The price has a basis for comparison, it is not self-awarded.

Where is Sinh Vũ located on the studio map?

Sinh Vũ differs from the other groups in depth of expertise and way of working, not in price. The exact price is in your own proposal.

Group
Feature
Market share
T1 Freelancer
Features:Individual, one to two years of experience
Market share:60%
T2 Small Studio
Features:Two to five people, short logo and identity project
Market share:25%
T3 Studio reputation
Features:Complete identity system, with a process
Market share:10%
T4 Premium domestic
Features:Strategy and identity, mid-tier communications agency
Market share:4%
Sinh Vũ
Features:Brand operating system, founder-led for 17 years
Market share:1%

International reference standards

Sinh Vũ openly benchmarks itself against the real market, at home and abroad, so you know where you stand.

Premium studio in Vietnam
Within the same domestic segment
Sinh Vũ
Brand operation system thinking
Pentagram · Landor · Wolff Olins
The international thinking Sinh Vũ learns from

Sinh Vũ learns to think systemically from world-class studios that shape the industry, then adapts that thinking to the right context and costs in Vietnam. You receive an international perspective with an understanding of the domestic market.

Six principles of transparent pricing

Sinh Vũ keeps these six principles with every client.

01
Three clear tiers

Every item has three tiers, Basic, Standard and Advanced, with what each tier covers written out. You choose by real need and are never sold things you do not need.

02
Pricing comes after understanding the work

Sinh Vũ does not publish a price list, because a ten-page website is not a thirty-page one. The price only appears in the proposal, once Sinh Vũ fully understands your situation.

03
Add or remove before signing

The proposal offers three levels, Lean, Full and Complete. You pick a level, add or remove items right on the proposal page and see the total update.

04
Nothing beyond the agreed version

The contract is drawn from exactly the proposal you chose. Anything added after signing goes through an appendix you approve before it is charged.

05
The price holds until handover

The contract price stays fixed until the project ends, even if Sinh Vũ changes its pricing for new projects.

06
Measured against international standards

Sinh Vũ learns from the thinking of Pentagram, Wolff Olins and Landor and compares itself with the premium studio group at home. You know which standard Sinh Vũ measures itself by.

A project goes through several stages

From the first coffee meeting to the final deliverable, every stage and payment milestone is clearly defined in advance. You will not be surprised by costs or timelines.

1
Step 1 · Free

30-minute coffee meeting

Online or in person. Sinh listens to your situation and shares an honest view. No price talk, no commitment.

2
Within 24 hours

Tell us what you need, Sinh Vũ follows up

You send a request in a few taps or a short chat. Sinh Vũ reads it and asks exactly the questions still missing.

No budget question yet
3
48 to 72 hours

Job proposal and quotation

The proposal sets out scope, a week-by-week timeline and three levels, Lean, Full and Complete, with the cost of each item. No hidden prices.

4
Kick-off

Sign the contract online

The contract is drawn from exactly the proposal you chose; read and sign it right in the project portal.

50% advance
5
In-progress

Work and approve item by item

Sinh Vũ works to the agreed timeline. You approve each item in the project portal instead of waiting until the end to see results.

No extra charges midway
6
Completion

Deliverables and operational guidance

Sinh Vũ hands over source files organised by task, with usage guidance, so your team can use them right away.

Remaining 50% paid

You have many ways to get started

From free to long-term collaboration, each tier has its own role. Not mandatory in order, no commitment to the next tier.

Level 0 · Free
30-minute coffee
Free, no commitment

Sinh sits down with you, online or in person. You share your situation and Sinh shares a perspective. No price talk.

Tier 1 · Direction
Audit and strategy
Per proposal

Review the brand you have, point out what is not working and what to do first. You receive a prioritised to-do list.

Level 2 · Implementation
17 individual services
Per proposal

Identity, website, packaging, company profile, sales materials. You choose the services that fit and Sinh Vũ delivers concrete outputs.

Tier 3 · Packages
Four packages by need
Per proposal

Direction, Launch, Foundation, Long-term operations. Each package bundles services usually done together, in the right order, so nothing has to be paid for twice.

Payment in two instalments

Every project is split into two equal instalments. Each comes with a payment request and an invoice.

Payment follows the work

Sinh Vũ takes no money before there is a contract. The second instalment only comes once you have received the full handover.

On signing50%
On handover50%
Charges beyond the agreed version0%

Large projects can be split into more instalments if you need, as stated in the contract.

Frequently asked questions about pricing

Six questions you often ask about how Sinh Vũ calculates and maintains pricing.

Is Sinh Vũ's price negotiable?
The proposal prices exactly the work involved, so the way to lower the cost is to remove work or choose a lower tier, not to discount the same work. You can add or remove items right on the proposal page and see the total update.
Why is Sinh Vũ's price higher than other studios in Vietnam?
Sinh Vũ operates at the brand management level, not just design. Anh Sinh has led directly for 17 years, without intermediaries. You receive strategy, identity, and brand operations in a cohesive flow, not from three separate studios. If you need a lower price, Sinh Vũ is happy to recommend a more suitable mid-tier studio.
Not sure what to do first. Where do I start?
The Direction package reviews the brand you have and points out what to do first. Afterwards you keep the results to act on yourself or continue with Sinh Vũ, with no obligation to sign more.
Is there a free tier for small businesses?
The 30-minute coffee meeting with Sinh is completely free, with no commitment. The more than 1,300 Perspectives and Handbook articles on the site are free too. Audits, strategy and workshops take expert time, so they are priced in the proposal.
Does Sinh Vũ split payments into instalments?
Yes. Every project is split 50/50: an advance on signing the contract, the rest on handover. Large projects can be split into more instalments if you need, as stated in the contract.
Can the signed price change?
No. Each project's price is in its own proposal and stays fixed once the contract is signed. If Sinh Vũ later changes how it prices, projects in progress are not affected.

Have you clarified the positioning of Sinh Vũ?

If you still want to talk through your situation, the 30-minute coffee meeting with Sinh is completely free. If you already know what you need, send a request to receive a proposal with costs within 48 to 72 hours.