Brand operations
A beautiful identity only holds its value when it is run correctly every day. Sinh Vũ partners long term as an outsourced brand operations department.
We already have an in-house designer, why still hire an outside retainer?
An in-house team is good at executing everyday materials, but often lacks the authority and the distance to review the whole system, enforce standards across departments, or take charge of an identity incident within a day. Sinh Vũ steps in as a brand steward, complementing rather than replacing your team.
The brand stays on standard with a fixed partner watching over it continuously, not one disjointed project at a time.
Four phases, each clearly timed
Kickoff and operations foundation
Reviewing all existing assets, building the brand portal, the digital asset library and a dedicated communication channel, and setting the service quality commitment.An Operations Baseline document + a brand portal ready to take on work
Steady monthly operations
Running the hour bucket and focused work sessions for sales materials, events and social media, with regular identity reviews.Monthly delivery reports transparent about hours and tasks
Quarterly business review
Holding a business review: scoring identity compliance, looking back at the work, assessing opportunities and updating the roadmap.A quarterly report with the next quarter's roadmap
Handover with 60 days notice
Sixty days notice to fully transfer the assets, brand portal access and knowledge base to your team.A complete handover package so you can take charge on your own
What you receive
Each document comes with its file format and the reason it helps you.
Booking work to real needs, carrying 20% of unused hours to the next period, flexing up to 130% of hours in peak season.
Catching misuse of the logo, colors and fonts early before it spreads, and pointing out upgrade opportunities left open.
The sales and marketing teams always have on-standard materials on time, with no improvising.
When something affects the image, you have a specialist team ready to handle it calmly within a 24-72 hour commitment.
Every department and partner gets the right standard files from a single place, ending the mess of a different version everywhere.
No re-describing requirements from scratch; the person across from you understands the brand deeply and is directly accountable.
Trusted for 17 years
More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.
Three tiers by segment
Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.
Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →
- An 80-hour monthly bucket, carrying 20% of unused hours
- A brand review once a quarter
- Focused work sessions 4 times a month
- A brand portal with a digital asset library
- A 120-150 hour bucket, flexing up to 130% in peak season
- Quarterly brand review with an opportunity assessment
- Focused work sessions 5-6 times a month
- Image-incident response within 48-72 hours
- A dedicated point of contact
- Up to 180 hours, allocated across multiple brands
- Multi-brand governance and alignment across the group
- Priority image-incident response within 24 hours
- A quarterly business review at leadership level
Before you send a brief for Brand operations
This is a retainer engagement: the Sinh Vũ team takes on a fixed volume of brand work each period, such as designing materials, updating assets and advising when needs arise, instead of hiring piecemeal each time. The specific scope for each period is agreed upfront so you know exactly what you receive.
With one-off projects, each one starts over, a new team has to relearn the brand, wait for a quote, wait for scheduling. A retainer keeps a team that already understands your brand working continuously, responding faster with no time lost re-familiarizing each time work comes up.
Any hours unused within a period do not roll over to the next, like any recurring service package. So at the start, Sinh Vũ estimates the volume with you close to real needs, avoiding a package larger than you use.
An in-house hire needs a fixed monthly salary whether there is work or not, needs time to train, and if they leave you have to recruit from scratch. A retainer is a team that already has the experience and the process, running exactly to your actual workload.
The termination terms are stated clearly in the contract from the start, with no binding that drags on against your will. All source files and assets completed in previous periods remain yours.
No, it usually starts with a short period so both sides can verify the working rhythm fits, before considering a longer term. Renewal is entirely your decision after you see the real results.
The assigned team stays stable throughout the contract term, without constant turnover that forces you to explain from scratch. The Sinh Vũ founder directly oversees the whole team's output quality throughout the engagement.
Urgent needs are prioritized within the agreed working rhythm, which is one of the main benefits of a retainer over one-off hiring. The specific priority level and response time are clearly agreed at the start of the period.
Start the Brand operations service
Send a few lines about what you need and Sinh Vũ replies within the working day.