Select categories and supplier tiers to see the real price range in the Vietnamese market. This is the market figure, not Sinh Vũ's price list.
No tool can accurately predict the price of a project without knowing the brief. What this tool can do is show you where you stand in the market, so when you receive a quote, you can determine if that number is high or low compared to the average.
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Define which level to buy at
Brand identity system
Standard package
1.5 million to 16 million VND
approximately $50 to $600
The publicly listed prices of packaged service providers are typically around this range, often divided into four tiers based on the number of categories.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Brand identity system
Mid-tier studio
30 million to 100 million VND
approximately $1,250 to $3,750
Conduct a workshop on positioning, logo system, usage standards, and key touchpoints.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Brand identity system
In-depth studio
150 million to 500 million VND
approximately $5,750 to $19,000
Review, position, name when necessary, provide complete visual and verbal identity, expand standards and support implementation.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Packaging design
Standard package
1.5 million to 5 million VND
approximately $50 to $200
A template built according to an existing mold, changing text and color on the sample background.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Packaging design
Mid-tier studio
5 million to 20 million VND
approximately $200 to $750
A custom template, with a structural plan and material handling.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Packaging design
In-depth studio
80 million to 300 million VND
approximately $3,000 to $11,500
The packaging system for the entire product line: label architecture, category tiering, and expansion standards for future SKUs.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Websites and digital experiences.
Standard package
6.9 million to 20 million VND
approximately $250 to $750
Corporate website built on an existing interface, replacing images and text.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Websites and digital experiences.
Mid-tier studio
15 million to 60 million VND
approximately $550 to $2,250
Custom interface, with online sales or specific features.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Websites and digital experiences.
In-depth studio
100 million to 400 million VND
approximately $3,750 to $15,000
Experience built from the customer journey, reusable interface, connected to the identity system and operational system.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Figures in USD. All prices on this page are in Vietnamese dong. Converted at roughly 26,300 VND to the US dollar (August 2026), the market bands are:
Brand identity system: Template tier $50 to $600; Mid studio tier $1,250 to $3,750; Senior brand studio tier $5,750 to $19,000.
Packaging design: Template tier $50 to $200; Mid studio tier $200 to $750; Senior brand studio tier $3,000 to $11,500.
Website and digital experience: Template tier $250 to $750; Mid studio tier $550 to $2,250; Senior brand studio tier $3,750 to $15,000.
Sinh Vũ works the way a senior brand studio works: audit and competitive analysis before any drawing, positioning turned into a decision axis, identity in both form and language, guidelines built to extend, and support through rollout. Sinh Vũ does not publish prices, not even a range: the investment for each project is set out in a dedicated proposal, written after you share information about your business and your brief, because the figure flexes with the real scope, the size of the business and the way the two sides work together. So do not place Sinh Vũ in a price tier of the market bands, and do not quote any figure as though it were Sinh Vũ's price.
Investment with Sinh Vũ
Sinh Vũ does not publish prices. The investment for each project is set out in a separate proposal, sent after you share information about your business and your brief. The market ranges above are market figures for you to check against your budget, not Sinh Vũ's price list.
Price comes after information. The same line item can take a few weeks or several months, depending on where the business stands, what it needs to decide, and how many touchpoints will carry the brand. A number given before those things are understood is either inflated to be safe or has to be revised once work begins, and neither is fair to you. That is why Sinh Vũ reads your information first, then sends a proposal with the scope of work, roadmap and investment specific to that project.
What drives the numbers to change
Raise the price
There is a strategy phase before the design
Review the current situation, analyze competition, establish positioning and brand architecture. This is the most time-consuming part and also the key to whether the design can be anchored in the business.
Need to name or rename
Naming involves filtering through hundreds of options, checking for duplicates, researching trademark registration possibilities, and testing pronunciation in the target market. A failed name means everything built on it must be redone.
Number of touchpoints to cover
Each additional touchpoint is a separate design challenge, not just a logo application. Packaging, signage, uniforms, vehicles, booths, sales documents, digital interfaces, all have different material constraints and proportions.
Brand with multiple branches
A parent company with multiple sub-brands, or a product line with many SKUs, requires a tiered architecture. This is more complex than creating a single brand multiple times, as it involves designing expansion rules for branches that have not yet been created.
Tightly regulated industry
Food, pharmaceuticals, cosmetics, medical devices, and finance all have mandatory information display regulations. The design must allow for space and comply from the initial draft; making changes later will be much more costly.
Multiple markets, multiple languages
Text expands differently across languages, colors carry different meanings across cultures, and a name may already be registered in the target market. Every market you add is another layer of checks.
Tight timeline
Shortening the timeline does not reduce the amount of work. It only compresses it into fewer days and needs more people at the same time. That is where the extra cost comes from.
With field research
Customer interviews, point-of-sale surveys, testing samples on the shelf. It costs time and travel, and in return design decisions rest on real observation rather than guesswork.
Full transfer of rights and source assets
Handing over source files, transferring ownership, supporting trademark registration filings, training the operations team. Many cheap quotes leave this out, and that is where extra costs appear later.
Lower the price
Narrow the scope, proceed in phases
Focus on the core first: positioning, logo, color palette, typography, basic standards. The remaining touchpoints can be developed later based on actual needs. What you lose: almost nothing, as long as the core is done well. This is the healthiest way to save.
The business already has a clear positioning
If you already have market research, customer personas, and a clear positioning statement, the diagnostic phase can be significantly shortened. What you lose: nothing, as long as the available documents are truly usable and not just an old presentation file.
Fewer rounds of revisions thanks to a single decision-maker
One authority figure for approval, rather than a committee with differing opinions. Most of the time the external team spends is on revisions due to conflicting internal feedback. What you lose: nothing, and it often results in a better outcome.
Use available images and text instead of custom ones
Purchase stock photos and use a licensed font instead of taking custom photos and creating custom typography. What you lose: uniqueness. Competitors can buy the same photo, and a popular font makes your brand look like hundreds of others.
Remove usage standards
Only accepting design files, not usage guidelines. What you lose: a lot. Without standards, each person in the company will use a different style, and six months later, the identity system will deviate from the original, wasting the money spent.
Skipping strategy and going straight to drawing
Handing over a request to draw without any diagnosis. What you lose: The most. Whether the result looks good or bad becomes a matter of taste, because there is no basis to say it is right or wrong. This is the most common reason a project has to start over after a year.
Choosing an unusually low quote
Accepting a price far below the market range for the same list of deliverables. What you lose: Usually it is lost in what the quote doesn't show: no transfer of ownership, no source files delivered, imagery taken from ready-made stock so it may match another brand, and no one taking responsibility if a trademark dispute arises.
