Select categories and supplier tiers to see the real price range in the Vietnamese market. This is the market figure, not Sinh Vũ's price list.
No tool can accurately predict the price of a project without knowing the brief. What this tool can do is show you where you stand in the market, so when you receive a quote, you can determine if that number is high or low compared to the average.
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Define which level to buy at
Brand identity system
Standard package
1.5 million to 16 million VND
approximately $50 to $600
The publicly listed prices of packaged service providers are typically around this range, often divided into four tiers based on the number of categories.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Brand identity system
Mid-tier studio
30 million to 100 million VND
approximately $1,250 to $3,750
Conduct a workshop on positioning, logo system, usage standards, and key touchpoints.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Brand identity system
In-depth studio
150 million to 500 million VND
approximately $5,750 to $19,000
Review, position, name when necessary, provide complete visual and verbal identity, expand standards and support implementation.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Packaging design
Standard package
1.5 million to 5 million VND
approximately $50 to $200
A template built according to an existing mold, changing text and color on the sample background.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Packaging design
Mid-tier studio
5 million to 20 million VND
approximately $200 to $750
A custom template, with a structural plan and material handling.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Packaging design
In-depth studio
80 million to 300 million VND
approximately $3,000 to $11,500
The packaging system for the entire product line: label architecture, category tiering, and expansion standards for future SKUs.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Websites and digital experiences.
Standard package
6.9 million to 20 million VND
approximately $250 to $750
Corporate website built on an existing interface, replacing images and text.
Logo selected from two to three pre-made options
Business cards, envelopes, letterheads, employee ID cards.
Sometimes accompanied by signage and a brief capability statement
Delivery in three to thirty days
Suitable for: Business households, single stores, experimental projects that need to be launched quickly and accept rework later.
Websites and digital experiences.
Mid-tier studio
15 million to 60 million VND
approximately $550 to $2,250
Custom interface, with online sales or specific features.
Workshop on positioning and target audience
Logo system with variations, color palette, and custom typography.
Guidelines for using forty to sixty pages
Design key touchpoints, deliverables come with guidelines.
Suitable for: Medium-sized enterprises, brands that already have revenue and need a stable face for several years.
Websites and digital experiences.
In-depth studio
100 million to 400 million VND
approximately $3,750 to $15,000
Experience built from the customer journey, reusable interface, connected to the identity system and operational system.
Review the current situation and analyze competition before sketching.
Positioning as a decision axis, not just a slogan.
Name and language system as needed
Complete visual and verbal identity, with extended guidelines
Suitable for: Businesses undergoing a transition: raising capital, launching new product lines, entering new markets, or where the old identity has hindered sales.
Figures in USD. All prices on this page are in Vietnamese dong. Converted at roughly 26,300 VND to the US dollar (August 2026), the market bands are:
Brand identity system: Template tier $50 to $600; Mid studio tier $1,250 to $3,750; Senior brand studio tier $5,750 to $19,000.
Packaging design: Template tier $50 to $200; Mid studio tier $200 to $750; Senior brand studio tier $3,000 to $11,500.
Website and digital experience: Template tier $250 to $750; Mid studio tier $550 to $2,250; Senior brand studio tier $3,750 to $15,000.
Sinh Vũ works at the senior studio tier. Entry points: Brand identity system from $5,750; Digital brand experience from $3,750; Packaging identity system from $3,000; Sales and communication kit from $1,500. These are starting points, not a price list; the final figure is built from each project's real scope.
Starting level of Sinh Vũ
Sinh Vũ does not publish a price list. We disclose the starting point so you can compare your budget before spending time meeting, while the final number is based on the actual scope of each project.
Brand identity systemfrom 150 million VND
Digital brand experiencefrom 100 million VND
Product packaging systemfrom 80 million VND
Sales and communication toolkitfrom 40 million VND
The starting point is there because every project that Sinh Vũ takes on goes through a diagnostic phase before design. Skipping that part may seem cheaper, but then you are buying a drawing rather than a brand decision, and many others can do that better than Sinh Vũ at a much lower price.
What drives the numbers to change
Raise the price
There is a strategy phase before the design
Review the current situation, analyze competition, establish positioning and brand architecture. This is the most time-consuming part and also the key to whether the design can be anchored in the business.
Need to name or rename
Naming involves filtering through hundreds of options, checking for duplicates, researching trademark registration possibilities, and testing pronunciation in the target market. A failed name means everything built on it must be redone.
Number of touchpoints to cover
Each additional touchpoint is a separate design challenge, not just a logo application. Packaging, signage, uniforms, vehicles, booths, sales documents, digital interfaces, all have different material constraints and proportions.
Brand with multiple branches
A parent company with multiple sub-brands, or a product line with many SKUs, requires a tiered architecture. This is more complex than creating a single brand multiple times, as it involves designing expansion rules for branches that have not yet been created.
Tightly regulated industry
Food, pharmaceuticals, cosmetics, medical devices, and finance all have mandatory information display regulations. The design must allow for space and comply from the initial draft; making changes later will be much more costly.
Lower the price
Narrow the scope, proceed in phases
Focus on the core first: positioning, logo, color palette, typography, basic standards. The remaining touchpoints can be developed later based on actual needs. What you lose: almost nothing, as long as the core is done well. This is the healthiest way to save.
The business already has a clear positioning
If you already have market research, customer personas, and a clear positioning statement, the diagnostic phase can be significantly shortened. What you lose: nothing, as long as the available documents are truly usable and not just an old presentation file.
Fewer rounds of revisions thanks to a single decision-maker
One authority figure for approval, rather than a committee with differing opinions. Most of the time the external team spends is on revisions due to conflicting internal feedback. What you lose: nothing, and it often results in a better outcome.
Use available images and text instead of custom ones
Purchase stock photos and use a licensed font instead of taking custom photos and creating custom typography. What you lose: uniqueness. Competitors can buy the same photo, and a popular font makes your brand look like hundreds of others.
Remove usage standards
Only accepting design files, not usage guidelines. What you lose: a lot. Without standards, each person in the company will use a different style, and six months later, the identity system will deviate from the original, wasting the money spent.
