Product packaging

Packaging system

Customers decide which box to pick off the shelf in just seconds. Sinh Vũ designs packaging from structure to graphics, then on to print-ready files and factory liaison.

Why not take a ready-made packaging template and rename it, faster and cheaper?

A ready-made template is drawn for a different product and a different material, and usually breaks in production: the dieline (the cut-and-fold line drawing) does not match the printer's machine, text falls into a fold, colors shift when the paper changes. Sinh Vũ works the other way, from the production constraints, so you receive files that are ready to print.

The real cost of packaging is not in the design fee but in the faulty print run you have to throw away.
Process

Five phases, each clearly timed

Week 1

Discovery and research

Interviewing the founder, reviewing 5-10 competitors on the same shelf, and cross-checking the industry's material trends and color psychology.A 15-page research report with a visual moodboard

Weeks 2-3

Three design directions

Presenting 3 distinct directions, each with a rationale and a structural sketch, and choosing one direction with you to take forward.3 design directions in Figma and a PDF

Weeks 4-7

Design finalization

Developing the chosen direction into a complete design for every face across 2 rounds of feedback.Adobe Illustrator source files detailed enough for the print stage

Weeks 8-10

Dieline and 3D prototyping

Building the dieline to fit the printer's machine, leaving bleed and safe zones, checking industry legal compliance and making a lifelike 3D prototype.A production-ready file set with a technical spec sheet

Weeks 11-12

Proofing and quality control

Connecting the right printer, running proofs, checking color on site and finishing before the large run.A production file set approved on a real proof

Handover

What you receive

Each deliverable comes with its file format and the reason it helps you.

A research report and a visual moodboard
PDF

Understanding clearly why this direction was chosen, with grounds to defend the decision before a board or investors.

What you receiveThree design directions
FormatFigma + PDF
ValueComparing on the same footing and choosing the right direction before pouring effort into finishing.
Three design directions
Figma + PDF

Comparing on the same footing and choosing the right direction before pouring effort into finishing.

What you receiveThe final complete design
Format.ai
ValueThe source files open, edit and belong to you, not locked inside a third party's account.
The final complete design
.ai

The source files open, edit and belong to you, not locked inside a third party's account.

What you receiveA technical dieline and a spec sheet
Format.ai + PDF
ValueThe printer takes it and runs immediately, no questions, no misaligned folds.
A technical dieline and a spec sheet
.ai + PDF

The printer takes it and runs immediately, no questions, no misaligned folds.

What you receive3D prototype and printer liaison
Format.png and production files
ValueLaunching fast with lifelike product imagery, confident about the final result.
3D prototype and printer liaison
.png and production files

Launching fast with lifelike product imagery, confident about the final result.

Clients and partners

Trusted for 17 years

More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.

17 years
in brand experience
200+
projects delivered
16
industries served
Investment

Three tiers by segment

Sinh Vũ quotes by the number of SKUs and the industry's legal complexity, settling a package price after hearing the brief, with no surcharges midway.

Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →

Starter
Foundation
A business needing packaging for one product line or a small SKU set. About 4-6 weeks, 2 rounds of feedback.
Request a quote
  • Three design directions, one chosen and finished for 1-3 SKUs
  • A technical dieline and print specs to the factory standard
  • A lifelike 3D prototype, print-ready PDF/X-4 files
  • A recommendation of the right printer in the partner network
Choose this tier
In-depth
In-depth
A fast-moving consumer goods or beauty business with more than 20 SKUs, needing packaging architecture and a multi-supplier network. About 10-12 weeks.
Everything in Standard, and more.
Request a quote
  • Packaging architecture for 20+ SKUs and a sub-brand system
  • Green material research: PCR recycled plastic, bioplastic, paper-based
  • A full legal-compliance dossier for each market
  • 12 months of quality-control support through the launch phase
Choose this tier
Frequently asked questions

Before you send a brief for Packaging system

Sinh Vũ designs both the graphics and the box structure, making sure the imagery and the box form fit together from the drawing stage. For printing, Sinh Vũ connects with and supervises quality at partner factories; we do not run the presses ourselves, so we do not commit to print prices on the factory's behalf.

Yes, the handover files meet print technical standards; take them to any factory and they print correctly. Sinh Vũ recommends familiar factories because we have controlled their quality many times, but you are not bound to print in one place.

Yes, Sinh Vũ always makes a physical prototype before large print runs, so you can hold it and see the real colors and proportions in hand. This step catches errors in size or color before the cost of mass printing.

Because each product differs in material, structure, quantity and print technology, the cost changes with the specific scope. Sinh Vũ advises on the quote after fully understanding the requirements, so the figure is close to reality, not a generic rate applied to every case.

Sinh Vũ knows the mandatory presentation requirements by industry, such as ingredient labels, warnings and disclosures, so the layout is correct from the start. The final legal sign-off still rests with you or your legal department; Sinh Vũ helps with presentation, not as a substitute for the reviewing authority.

A single product is perfectly fine to take on; there is no requirement to do the whole line from the start. If you plan to expand the line, Sinh Vũ advises discussing it beforehand so the design system extends more easily later.

No need to start over. Sinh Vũ builds the system framework from the very first pack, so later products only need adjusting on that base. This saves time and keeps the whole product line consistent when the items stand side by side on the shelf.

Sinh Vũ designs by observing where competitor packaging sits on real shelves, to find the gap where your product can stand out. There is no absolute guarantee formula, but this is a mandatory principle in the process, not a matter of luck.

Start the Packaging system service

Send a few lines about what you need and Sinh Vũ replies within the working day.