Identity system
Identity is more than a logo. Sinh Vũ builds a whole durable system, from logo to color, type and how it is applied, so the brand stays consistent at every touchpoint and the team uses it correctly on its own.
Hire out a logo design, or build a whole identity system?
A single logo cannot hold consistency as a brand grows. A full identity system gives the team one set of principles, so every publication, package and touchpoint speaks the same language, independent of any one designer.
A strong brand comes not from a pretty logo but from an identity system applied consistently everywhere customers meet it.
Four phases, each clearly timed
Discovery and direction
Clarifying the brand's character and visual direction before designing.A visual-direction board
Designing the identity core
Building the logo, color palette and typeface as the foundation for the whole system.Approved logo, color and type
Extending applications
Applying the core into the key applications and image principles.The core application set
Finalizing and handover
Packaging the assets and guidance so the team runs it on its own.An asset library and guidance
What you receive
Each document comes with its file format and the reason it helps you.
Used correctly on any background and size.
Keeping color and type in sync everywhere.
Photos and graphics with one texture.
Business cards, print pieces and social, ready to use.
The team takes and reuses them, with no dependency.
Even new hires apply it correctly right away.
Trusted for 17 years
More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.
Three tiers by segment
Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.
Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →
- Logo and variants
- Color and type
- 3 core applications
- The logo and its variant set
- Color, type, image principles
- The core application set
- An asset library
- A multi-tier identity system
- Brand architecture
- Training the team to apply it
Before you send a brief for Identity system
Sinh Vũ does not hand over a single option and lock it in. The process has a design-direction review before going into detail, to avoid finishing everything only to find it is off the mark. The exact number of feedback rounds is written into the contract for each package, with no ambiguity during delivery.
An identity set for a single-location coffee shop and one for a ten-store chain differ completely in the volume of items, so a fixed quote before the real scope is known is just a guess. Sinh Vũ discusses the scale and intended use in detail first, then gives a quote that matches the actual work.
The timeline depends on the number of items and how quickly you respond at the review steps, since this is a two-way process, not Sinh Vũ working alone then delivering. The specific milestones are agreed upfront in the quote, so you can plan your launch or communications around them.
Yes. All source files are handed over in open formats; your team or any other partner later can open and edit them, with no lock-in to Sinh Vũ. This is a fixed principle in every contract, not an extra negotiable clause.
Before sketching, Sinh Vũ always reviews the market you compete in, so the logo does not echo a rival or clash with the industry's tone. This is why the initial conversation asks quite thoroughly about your customers and competitors, not just for form's sake.
The founder personally sets the creative direction and controls quality at the key review milestones, while the execution is carried out by Sinh Vũ's specialist team. This is how a studio runs steadily across several projects at once while holding standards, rather than depending on one person doing everything.
The handover includes quick usage guidance for common cases, such as placing the logo on colored backgrounds and the minimum clear space around it. If you need a fuller set of guidelines for a multi-department team to follow, that is the scope of the separate Identity guidelines service.
A brand identity system is the stage that creates the logo and identity items for the first time. Identity guidelines are the document that sets how to use those items correctly and consistently afterward, usually needed once the business has grown or has many people using the logo.
Start the Identity system service
Send a few lines about what you need and Sinh Vũ replies within the working day.