Sinh Vũ builds the whole identity system, from logo, colour and type to how they are applied, after reviewing your competitors and agreeing the direction with you. Your team receives every source file and can use them correctly on its own.
6 steps · 5 approvals on your sidePick a step to see what Sinh Vũ does, what you decide and what you receive.
Step 01 · Discovery and alignment
Step 02 · Strategy and direction
Step 03 · Design
Step 04 · Design
Step 05 · System and usage rules
Step 06 · Rollout
A single logo cannot hold a brand together as it grows. Everyone draws their own variation, printers guess the colours, one piece looks one way and the packaging another. An identity system gives your team a set of rules, so every piece and every touchpoint speaks the same language without depending on one designer. Sinh Vũ reviews your competitors before drawing anything, then presents two to three distinct options so you choose with a reason.
Strong brands come from a system used consistently, not from one beautiful logo.
Identity work moves from the brief, through an approved creative direction, to a file set printers and developers can use straight away. Each stage has a checkpoint you approve before the next one starts.
Part 1
Agree the brief with the decision maker, review competitors and the industry, and approve a creative direction before drawing.
Direction approvedBefore the first line is drawn
Part 2
Two to three distinct options are presented, you choose one, then colour, type and clear space are refined and the agreed applications laid out.
One direction chosenEach with its own rationale
After handover
Source files are handed over by group of use, and your team is shown how to apply them correctly from the very first application.
Source filesReady for printers, your team and partners
Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule.
Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.
Each item comes with its format and what it lets you do, depending on the tier you choose.
The right version for everything from signage to a profile picture, never cropped.
Vector files AI, EPS, SVG
Colours come out right in print and on screen.
Colour code sheet
Every department writes in the same typefaces and the same layout rhythm.
Included in the source files
Business cards, letterheads and envelopes print without colour drift.
Vector files AI, EPS
Update profile pictures and cover images across your channels in one session.
Screen files PNG, JPG
Hand them to a printer, a developer or a new hire and they use them correctly.
Editable
The identity is signed off with measurements and test prints, not by feel. The four points below are written down from the start.
Every logo variation
All variations agreed in scope: horizontal, vertical, compact and single colour, none missing.
Checked against the list
Every file format
Vector versions that scale freely and light versions for screens, so you never need anyone to convert them.
Each file opened and tested
Clear space around the logo
Clear space and minimum size are given as measurements, so new users never have to judge by eye.
Written as measurements
Legible at small sizes
The logo stays clear at the stated minimum size and is tested on a real print before sign-off.
Tested on a print
The tests Sinh Vũ runs before every design sign-off. Your files never leave your device.
The way of working on this page rests on principles from the Sinh Vũ craft doctrine. Open one to read the reasoning, its limits and when it fails.
Sinh Vũ quotes by scope after hearing your needs, as a fixed package. The number of options and rounds of revision is stated clearly. Changing direction after choosing, trademark registration and licensed font fees are charged separately.
Paid once
Quoted by the actual list of items, fixed as a package before work starts.
A new brand that needs the essentials to launch.
3-4 weeks
Quoted by scope
A business that needs a proper system to grow.
5-7 weeks
Quoted by scope
Several product lines or a complete refresh.
8-11 weeks
Quoted by scope
Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →
Support after handover
Once the brand is in daily use, a monthly plan gives you steady design hours so every piece stays on standard.
Sinh Vũ never presents one option and calls it final. The process has a step to approve the design direction before going into detail, so you never discover at the end that it was not what you wanted. The number of feedback rounds is written into the contract for each package, with nothing left vague during the work.
An identity for a single-branch coffee shop and one for a chain of ten stores are completely different in the number of items involved, so a fixed quote before knowing the real scope is only a guess. Sinh Vũ first discusses your scale and how the identity will be used, then gives a quote that matches the actual work. Our pricing principles are public on the Pricing page.
It depends on the number of items and how quickly you respond at each approval step, because this is a two-way process, not something Sinh Vũ does alone and hands over. The timeline is agreed at the start with the quote, so you can plan your launch or communications ahead.
Yes. All source files are handed over in open formats, so your team or any other provider later can open and edit them, without being locked in to Sinh Vũ. This is a fixed principle in every contract, not an extra term to negotiate.
Before sketching, Sinh Vũ always looks at the market you compete in, so the logo does not echo a competitor or feel off-tone for the industry. That is why the first conversation asks quite closely about your customers and competitors, and not just for the sake of asking.
The founder sets the creative direction and controls quality at the key approval points, while the execution is done by Sinh Vũ's specialist team. This is how a studio runs steadily across several projects at once and still keeps its standard, instead of depending on one person to do everything.
The handover includes a quick usage guide for common cases such as placing the logo on a coloured background and the minimum clear space around it. If you need a fuller set of standards for a team across several departments to follow, that is the scope of the separate Brand guidelines manual service.
A brand identity system is the work of creating the logo and identity items for the first time. A brand guidelines manual is the document that sets out how to use those items correctly and consistently afterwards, usually needed once the business has grown or many people use the logo.
Send a few lines about what you need, and Sinh Vũ replies within the working day.