Sinh Vũ Studio
Connect with Sinh Vũ
Package 03 · Foundation

Build the brand properly from the start

You want the brand done thoroughly: a clear direction, a full logo and identity, a website, and a guidebook so staff can use the brand correctly on their own.

Get a proposal for this packageSee the steps
  • 10 to 12 weekstimeline
  • 4parts of work
  • 17approvals by you
  • 13items you receive
  1. 1Brand strategy
  2. 2Brand identity
  3. 3Brand guidelines
  4. 4Website
The steps

Part by part, approved step by step

When a step needs approval, Sinh Vũ waits for you to approve before going on. Tap each step to see what Sinh Vũ does and what you approve. Weeks are estimates, and some parts run in parallel.

Steps with this mark need your approval.

  1. Part 1 · Weeks 1 to 2

    Brand strategy

    Decide who your brand is for, how it differs from competitors and what to say to customers.

    What you prepare: A list of people Sinh Vũ should interview and when they are free. The timeline depends a lot on this.

    1. Interviews and research

      Interview notes and a comparison with competitors.

      Sinh Vũ does

      Interview leaders and sales staff. Look at what the brand has today and what competitors are doing.

      You approve

      No approval needed at this step.

    2. Draw out what mattersYou approve

      Summary of three customer problems and three things you do better.

      Sinh Vũ does

      Sum up three problems your customers face and three things you do better than competitors, each with evidence.

      You approve

      Review and agree on the findings.

    3. Positioning meetingYou approve

      Positioning statement agreed by leadership.

      Sinh Vũ does

      Work with the decision makers to agree where the brand stands, before writing a single word.

      You approve

      Agree on the positioning statement.

    4. Write it upYou approve

      Document with the positioning statement and what to say to customers.

      Sinh Vũ does

      Write the document: positioning statement, how product lines are arranged, what to say to customers.

      You approve

      Approve the document.

    5. Try it on one real channelYou approve

      One channel already using the document, your team knows how to continue.

      Sinh Vũ does

      Guide your team to use the document on one real channel, so it does not end up in a drawer.

      You approve

      Accept and receive the handover.

    You receive
    • Brand strategy document
    • Presentation to share with your staff
  2. Part 2 · Weeks 3 to 6

    Brand identity

    Design the logo, colours, type and basic materials, so the brand looks the same everywhere.

    What you prepare: Information about your business, products and current customers.

    1. Agree on the brief

      One-page brief and how options will be judged.

      Sinh Vũ does

      Talk with the decision maker, write down the requirements and how options will be judged.

      You approve

      No approval needed at this step.

    2. Research and choose a directionYou approve

      Design direction with a reason for each choice.

      Sinh Vũ does

      Look at competitors and your industry, choose a design direction before drawing.

      You approve

      Agree on the design direction.

    3. Present the optionsYou approve

      Two to three logo options, with the one Sinh Vũ recommends.

      Sinh Vũ does

      Draw and present two to three clearly different options, each with its reasoning.

      You approve

      Choose one option to develop.

    4. Refine the chosen optionYou approve

      Finished logo with colours, typeface and size rules.

      Sinh Vũ does

      Balance the logo, fix the colours, fix the typeface, set the smallest size allowed.

      You approve

      Approve the final version.

    5. Design the matching materialsYou approve

      The agreed set of materials, built on the logo you approved.

      Sinh Vũ does

      Design the agreed materials, such as business cards, envelopes, post templates.

      You approve

      Approve the materials.

    6. Handover and guidanceYou approve

      All source files and a guidance session for your team.

      Sinh Vũ does

      Deliver the source files sorted by group, show your team how to use them correctly from day one.

      You approve

      Accept and receive the handover.

    You receive
    • Logo source files for print (AI, EPS, SVG)
    • Logo image files for online use (PNG, JPG)
    • Colour codes for print and screen
  3. Part 3 · Weeks 7 to 9

    Brand guidelines

    A guidebook on using the logo, colours, type and images, so everyone in the company uses them correctly.

    What you prepare: All the logos, design files and materials you have today.

    1. Gather materials and plan contentsYou approve

      List of what exists and the guidebook contents.

      Sinh Vũ does

      Gather what the brand has today and plan the contents of the guidebook.

      You approve

      Approve the contents.

    2. Write the usage rulesYou approve

      Draft rules with right and wrong examples.

      Sinh Vũ does

      Write rules for using the logo, colours, type and images. Each rule has examples of do and do not.

      You approve

      Approve the draft.

    3. Set who may edit the guidebook

      Section stating who may edit, how, and who approves.

      Sinh Vũ does

      Write down who may edit it and how, so the guidebook stays correct when the team changes.

      You approve

      No approval needed at this step.

    4. Handover and guidanceYou approve

      Finished guidebook, the owner knows how to use it.

      Sinh Vũ does

      Deliver the guidebook with its files, show the owner how to look things up and update it.

      You approve

      Accept and receive the handover.

    You receive
    • Screen version with a clickable contents page
    • Print version
    • Accompanying source files
  4. Part 4 · Weeks 9 to 12

    Website

    Design and build the website on SCMS, the platform Sinh Vũ develops. You edit content right on the page, in two languages, and it reads well on phones.

    What you prepare: The domain name and access to manage it.

    1. Research and plan the pagesYou approve

      Site map of the website.

      Sinh Vũ does

      Interview the decision maker, look at old website data if any, look at competitor websites, then plan the pages.

      You approve

      Approve the site map.

    2. Sketch each page typeYou approve

      Layout sketch for each page type.

      Sinh Vũ does

      Sketch where content sits on each page type, what comes first and what comes after.

      You approve

      Approve the sketches.

    3. Design the interfaceYou approve

      Designs of the main pages.

      Sinh Vũ does

      Design the main pages in Figma. Settle the look before doing the other pages.

      You approve

      Approve the look of the interface.

    4. Build the websiteYou approve

      Test version with your content.

      Sinh Vũ does

      Build the website on SCMS, add the content you send, set up a test version to preview.

      You approve

      Approve the test version.

    5. Test and go liveYou approve

      Website live on your domain, with an admin account and the design source file.

      Sinh Vũ does

      Test on computers and phones, check speed, connect the domain and go live.

      You approve

      Accept before going live.

    You receive
    • Figma source file in your name
    • Site map and clickable prototype
    • Website live on your domain
    • Admin account to edit content yourself
    • Guide to updating content yourself
Acceptance

Each part is done when it meets every point

These points go into the proposal. You check each one, and sign off the part once all are met.

  1. Part 1 · Weeks 1 to 2

    Brand strategy

    Signed off at stepTry it on one real channel

    You receive
    • Brand strategy document
    • Presentation to share with your staff
    Done when
    • A decision maker agrees to the positioning statement in writing.
    • The brand messages can be used on a real channel straight away, with no further edits.
    • Every claim about the brand has real evidence behind it, none is just a wish.
  2. Part 2 · Weeks 3 to 6

    Brand identity

    Signed off at stepHandover and guidance

    You receive
    • Logo source files for print (AI, EPS, SVG)
    • Logo image files for online use (PNG, JPG)
    • Colour codes for print and screen
    Done when
    • Every committed logo version is there: horizontal, vertical, compact, one colour.
    • Every file type is there: a version that scales without blurring and a light one for screens.
    • Clear space and minimum size are given as measurements.
    • A print test at minimum size shows the logo still reads clearly.
  3. Part 3 · Weeks 7 to 9

    Brand guidelines

    Signed off at stepHandover and guidance

    You receive
    • Screen version with a clickable contents page
    • Print version
    • Accompanying source files
    Done when
    • A non-designer reads the guidebook and gets it right without asking.
    • Every file type listed is there, each labelled with what it is for.
    • The do and don't pages show real image examples, not just words.
  4. Part 4 · Weeks 9 to 12

    Website

    Signed off at stepTest and go live

    You receive
    • Figma source file in your name
    • Site map and clickable prototype
    • Website live on your domain
    • Admin account to edit content yourself
    • Guide to updating content yourself
    Done when
    • The website works on the browsers and screen sizes agreed.
    • Pages load as fast as the proposal states.
    • The source design file now belongs to your company's account.
    • You can log in and edit the content on the site yourself.
    • When a visitor fills in the contact form, the message reaches the inbox you gave.
    • Google can read every page of the website.
The package is done when all 4 parts are met16 acceptance points · 13 deliverables

Staff and partners make materials to standard on their own. Customers see the same brand everywhere, years from now as well.

Why a package

Hire task by task or take a package

The same services either way. The difference is the order of the work and how many suppliers you deal with.

  • 1person on the project, one contractinstead of 4 separate suppliers
  • 17approvals by you, in the right orderinstead of approving each task on its own
  • 13items you receive, kept in one placeinstead of files scattered around
  • Order

    Each task is done when it is needed. Most often the logo comes first and the direction later, so the logo has to be redone.

    The direction is agreed first and the design follows it. No money spent on redoing.

  • Who you work with

    Each task has its own supplier, and each supplier reads the brand differently.

    One person from Sinh Vũ follows the project from the first meeting to handover.

  • Approval

    Each task is approved on its own, so it is hard to see whether they fit together.

    You approve step by step on the project page and always know where things stand.

  • Source files

    Files sit in many places and you have to ask for them.

    Every file is kept in one place, stored long term by Sinh Vũ on Google Drive.

Cost

Cost by the work

Sinh Vũ does not set one price per package, because a ten-page website is not the same work as a thirty-page one. After hearing your needs, Sinh Vũ sends a proposal with the cost of each task. You can add or remove tasks, and you pay nothing outside the proposal.

  • The proposal lists the cost of each task
  • Paid in two instalments
  • Add or remove tasks before signing
See how Sinh Vũ prices work

Start with Foundation

Tell us your needs in a few minutes. Sinh Vũ sends back a proposal with the work, timing and cost.

Get a proposal for this packageMessage Sinh on Zalo

Other packages

See all four packages