Package 01 · Direction

Know what to do first

Your business has been running for a while, but the logo, website and printed materials all look different. You want to know what to fix first before spending a lot on design or advertising.

Get a proposal for this package See the steps

3 to 5 weekstimeline
3parts of work
9approvals by you
6items you receive

1Brand audit
2Brand strategy
3Brand workshop

The steps

Part by part, approved step by step

When a step needs approval, Sinh Vũ waits for you to approve before going on. Tap each step to see what Sinh Vũ does and what you approve. Weeks are estimates, and some parts run in parallel.

Steps with this mark need your approval.

Part 1 · Weeks 1 to 2
Brand audit
Review your whole brand as it is today, show what is inconsistent and what to fix first.

What you prepare: Access to the social pages, website and sales channels you run today.
1. Agree on what to reviewYou approve
  
  List of parts to review, tied to your business goals.
  
  Sinh Vũ does
  Choose with you which parts to review and why, tied to your business goals.
  You approve
  Agree on the list of parts to review.
2. Check every place customers meet the brand
  
  List of every place customers meet the brand, each inconsistency photographed.
  
  Sinh Vũ does
  Go through the website, social media, signage and printed materials. Photograph every inconsistency.
  You approve
  No approval needed at this step.
3. Ask your staff, look at competitors
  
  Findings from both sides: how staff see the brand, what competitors are doing.
  
  Sinh Vũ does
  Ask staff how they understand the brand. Look at what competitors are doing.
  You approve
  No approval needed at this step.
4. Report and task listYou approve
  
  Report with a task list, most urgent first.
  
  Sinh Vũ does
  Sum up what was found, with a task list over time, most urgent first.
  You approve
  Review and accept the report.
5. Present to your teamYou approve
  
  A presentation to your team, every task on the list has an owner.
  
  Sinh Vũ does
  Present the findings to your team and assign each task to an owner.
  You approve
  Confirm everything is received.
You receive
- Report with a photo of each inconsistency
- Task list in order of priority
Part 2 · Weeks 2 to 4
Brand strategy
Decide who your brand is for, how it differs from competitors and what to say to customers.

What you prepare: A list of people Sinh Vũ should interview and when they are free. The timeline depends a lot on this.
1. Interviews and research
  
  Interview notes and a comparison with competitors.
  
  Sinh Vũ does
  Interview leaders and sales staff. Look at what the brand has today and what competitors are doing.
  You approve
  No approval needed at this step.
2. Draw out what mattersYou approve
  
  Summary of three customer problems and three things you do better.
  
  Sinh Vũ does
  Sum up three problems your customers face and three things you do better than competitors, each with evidence.
  You approve
  Review and agree on the findings.
3. Positioning meetingYou approve
  
  Positioning statement agreed by leadership.
  
  Sinh Vũ does
  Work with the decision makers to agree where the brand stands, before writing a single word.
  You approve
  Agree on the positioning statement.
4. Write it upYou approve
  
  Document with the positioning statement and what to say to customers.
  
  Sinh Vũ does
  Write the document: positioning statement, how product lines are arranged, what to say to customers.
  You approve
  Approve the document.
5. Try it on one real channelYou approve
  
  One channel already using the document, your team knows how to continue.
  
  Sinh Vũ does
  Guide your team to use the document on one real channel, so it does not end up in a drawer.
  You approve
  Accept and receive the handover.
You receive
- Brand strategy document
- Presentation to share with your staff
Part 3 · Week 5
Brand workshop
A guided working session where leaders and team agree on the direction of the brand.

What you prepare: Six to ten decision makers, present for the whole session.
1. Prepare before the sessionYou approve
  
  Agenda sent in advance, everyone knows what to prepare.
  
  Sinh Vũ does
  Read your current brand documents. Send the agenda and what everyone should prepare in advance.
  You approve
  Agree on the agenda.
2. The working session
  
  What the leadership agreed during the session.
  
  Sinh Vũ does
  Lead the session part by part until everyone agrees.
  You approve
  No approval needed at this step.
3. Send the summaryYou approve
  
  List of decisions after one day, full summary after five days.
  
  Sinh Vũ does
  Send the summary: positioning statement, core values, customer profile, brand personality and next tasks.
  You approve
  Accept the summary.
You receive
- Summary of what was agreed
- Photos of the boards from the session

Acceptance

Each part is done when it meets every point

These points go into the proposal. You check each one, and sign off the part once all are met.

Part 1 · Weeks 1 to 2
Brand audit
Signed off at stepPresent to your team
You receive
- Report with a photo of each inconsistency
- Task list in order of priority
Done when
- Every inconsistency comes with a real photo or screenshot, not general comments.
- The task list falls into three groups: now, this quarter, later. Each group is in order.
- Your team has heard the presentation and had every question answered.
Part 2 · Weeks 2 to 4
Brand strategy
Signed off at stepTry it on one real channel
You receive
- Brand strategy document
- Presentation to share with your staff
Done when
- A decision maker agrees to the positioning statement in writing.
- The brand messages can be used on a real channel straight away, with no further edits.
- Every claim about the brand has real evidence behind it, none is just a wish.
Part 3 · Week 5
Brand workshop
Signed off at stepSend the summary
You receive
- Summary of what was agreed
- Photos of the boards from the session
Done when
- List of decisions sent within one day, full summary within five days.
- Everyone who attended receives the summary.
- Every task in the summary names who is responsible.

The package is done when all 3 parts are met9 acceptance points · 6 deliverables

You have a list of tasks in order of priority. Your leaders share the same understanding of the brand.

Why a package

Hire task by task or take a package

The same services either way. The difference is the order of the work and how many suppliers you deal with.

1person on the project, one contractinstead of 3 separate suppliers
9approvals by you, in the right orderinstead of approving each task on its own
6items you receive, kept in one placeinstead of files scattered around

Order
Each task is done when it is needed. Most often the logo comes first and the direction later, so the logo has to be redone.

The direction is agreed first and the design follows it. No money spent on redoing.
Who you work with
Each task has its own supplier, and each supplier reads the brand differently.

One person from Sinh Vũ follows the project from the first meeting to handover.
Approval
Each task is approved on its own, so it is hard to see whether they fit together.

You approve step by step on the project page and always know where things stand.
Source files
Files sit in many places and you have to ask for them.

Every file is kept in one place, stored long term by Sinh Vũ on Google Drive.

Cost

Cost by the work

Sinh Vũ does not set one price per package, because a ten-page website is not the same work as a thirty-page one. After hearing your needs, Sinh Vũ sends a proposal with the cost of each task. You can add or remove tasks, and you pay nothing outside the proposal.

The proposal lists the cost of each task
Paid in two instalments
Add or remove tasks before signing

See how Sinh Vũ prices work

Start with Direction

Tell us your needs in a few minutes. Sinh Vũ sends back a proposal with the work, timing and cost.

Get a proposal for this package Message Sinh on Zalo

Other packages

See all four packages