Travel and hospitality
The tourism and hospitality industry sells experiences and emotions; guests decide based on a few images and a name. Sinh Vũ builds an identity system and a collection of images so that your place is seen, remembered, and booked.
What does brand design for the travel and hospitality industry need?
Travelers choose their destinations and accommodations largely based on images and feelings before arriving. A brand needs an identity system that evokes the right emotions, with a collection of images and videos beautiful enough to entice guests to book, along with a consistent experience from the moment they search until they leave.
In the tourism industry, guests buy with their eyes and trust long before they arrive. A consistent identity system and collection of images shorten the gap from seeing to deciding to book.
Three things to address
Sell through visuals
Guests decide based on a few images; the visuals and videos must evoke the right emotions immediately.
Consistency across all touchpoints
From the website to signage and accommodations, every touchpoint must tell the same story.
Stand out from the crowd
Amid countless choices on booking platforms, a brand needs to position itself and create a unique identity to be remembered.
Branching within the industry
Each branch has its own brand style and risks. Choose the branch that resonates with you the most.
Selling intangible experiences, visuals and reputation must reassure guests before they book.
A sense of luxury comes from the consistency and elegance of every touchpoint.
A unique personality and beautiful imagery are advantages on booking platforms.
A clean interface and trust are essential for guests to complete their bookings.
A sense of peace and trust must emanate from the identity and space.
A destination needs a consistent story and imagery to shape perceptions.