An identity rarely breaks because of bad design. It breaks because nobody knows the rules for using it. Sinh Vũ writes the rulebook so your team and partners apply it correctly on their own, without having to ask.
4 steps · 3 approvals on your sidePick a step to see what Sinh Vũ does, what you decide and what you receive.
Step 01 · System and usage rules
Step 02 · System and usage rules
Step 03 · System and usage rules
Step 04 · Rollout
A logo answers what the brand looks like; a manual answers how everyone uses it correctly. The more people touch the identity, the more distorted logos, off colours and mismatched pieces appear. You keep correcting them, and the asset you invested in still slowly dilutes. Sinh Vũ writes the manual around the tasks people actually do, with a do and a don't for every rule, so someone outside your team can read it and use it right.
An identity stays consistent through clear rules, not through beautiful files.
A manual records an identity that has been finalised, so it is written afterwards and follows it closely. Sinh Vũ moves from the outline to the draft, then hands it over with guidance on how to look things up.
Part 1
Take stock of every identity asset you have and agree the manual's outline before writing.
Outline approvedAgreed before writing starts
Part 2
Rules for the logo, colour, type, imagery and other elements, plus a section on who may change them and how.
Dos and don'tsA real example for every rule
After handover
The manual is handed over with its file set, and the person in charge of the brand is shown how to look things up and keep it current.
How to look up and maintainYour brand lead runs it alone
Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule.
Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.
Each item comes with its format and what it lets you do.
Look things up by task, with a clickable contents page that jumps to the right spot.
PDF with clickable contents
Give printers or partners the official version; printing is charged separately.
Print-ready PDF
Your team or partners open and use it straight away, no need to ask again.
Source file set
Check a piece before it is posted or printed, and catch mistakes early.
At the end of the manual
Know who may update the manual and how, even when people change.
Inside the manual
Your brand lead learns how to use and maintain the manual.
Handover session
A manual is not measured by its thickness, but by whether someone outside your team can read it and use the brand right. The four points below are written down from the start.
Outsiders use it right
Someone outside the design team reads the manual and uses the brand correctly without having to ask.
Tested with an outsider
Every file format
All the stated file formats are included, and each is labelled with what it is for.
Checked against the list
Real visual examples
Dos and don'ts are shown side by side with real images, not described in words alone.
Each rule reviewed
Clear governance
The manual states who may change it and how, so it stays right after your team changes.
Draft read and approved
The tests Sinh Vũ runs before every design sign-off. Your files never leave your device.
The way of working on this page rests on principles from the Sinh Vũ craft doctrine. Open one to read the reasoning, its limits and when it fails.
Sinh Vũ quotes by the channels where you use and will use the brand, as a fixed package. You never pay for parts you do not need, and there are no surprise fees along the way.
Paid once
Quoted by the number of items that need rules, fixed as a package before writing.
A finalised identity that needs basic rules your team can apply.
2-3 weeks
Quoted by scope
Many people touch the brand every day.
4-5 weeks
Quoted by scope
Shared across several departments and partners.
6-7 weeks
Quoted by scope
Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →
Support after handover
The manual does not update itself when the identity changes, and updates fall outside this service. You can set it up as a task type in a monthly plan.
The identity is the set of specific design items such as the logo, colours and fonts. The guidelines manual is the document that sets out how to use those items correctly, so anyone gets a consistent result, even someone who has never met Sinh Vũ.
A manual sets out how to use things correctly; it does not replace redesigning a weak logo or item. If, after talking, Sinh Vũ finds the original identity is not solid enough to write standards on top of, Sinh Vũ will say so plainly and propose what needs fixing first, rather than writing a handbook for something that is not right.
The guidelines are written so non-designers can apply them correctly, for example marketing staff making their own materials or an outside printer. The language favours concrete instructions, what to do and what not to do, over design theory.
An online look-up portal lets people find things quickly and share a link with each person involved, instead of sending a heavy PDF back and forth. The PDF still exists as the official record. Whether to build the portal is agreed in the scope before work starts.
A business that only needs standards for office stationery is very different from one that needs them for packaging, signage and social media too. Sinh Vũ needs to know the channels where you use and will use the logo before quoting, so you are not charged for parts you do not need.
It depends on how many items need rules and how complex the original identity is. The timeline is agreed with the quote, once Sinh Vũ understands the real scope of work.
Not necessarily. If the extension still sits within the original identity, new sections can simply be added to the existing manual. Updates after handover fall outside this service and are quoted separately or included in a monthly plan.
The founder sets the content direction and controls quality at the key milestones, while the specialist team handles the detailed writing and layout. This way of working lets Sinh Vũ keep a steady standard while serving several clients at once.
Send a few lines about what you need, and Sinh Vũ replies within the working day.