Brand imagery

Brand photography

A good product but a patchy photo library, a different style each time. Sinh Vũ approaches brand photography as a system, so the photo set stays usable for the long term across every touchpoint.

Why not just hire a photographer by the session, instead of a whole brand photography process?

A one-off shoot still produces beautiful photos, but without a shared standard the next round drifts in tone and has to start over. Sinh Vũ begins with a concept and a shot list tied to the positioning, so the whole set stays consistent across many rounds. You are not paying for one day of shooting, you are building an image library you can use for years.

The real cost is not the shoot itself, but having to reshoot because there is no shared standard.
Process

Four phases, each clearly timed

Week 1

Brief, concept and preparation

Sinh Vũ clarifies the positioning, the intended use of the photos and the channels they appear on, then builds the concept, casts models and scouts locations.A visual-direction mood board + a detailed shot list

Weeks 2-3

On-location production

The crew shoots over 2-5 days depending on scope, covering product, lifestyle, flat lay, space and behind-the-scenes photos.Backed-up RAW files + a shoot log

Weeks 4-5

Post-production and curation

Sinh Vũ retouches at the agreed level, color-grades the whole set consistently, then curates the final selection.A retouched, curated photo set with channel usage suggestions

Week 6

Handover and asset management

Sinh Vũ delivers photos in multiple formats optimized for each channel, with a short usage guide.Assets organized into folders with consistent naming

Handover

What you receive

Each document comes with its file format and the reason it helps you.

Pre-production kit (pre-production)
A mood board PDF + a shot list PDF/Sheet

Locking the concept, casting and each shooting angle beforehand, so the shoot follows the direction and reshoots are minimized.

What you receiveHero product and lifestyle photos (hero shots)
FormatHigh-quality JPEG + TIFF, 5-15 product photos, 3-8 lifestyle photos
ValueHero photos for the homepage, landing pages and ads, highlighting the product in real usage contexts.
Hero product and lifestyle photos (hero shots)
High-quality JPEG + TIFF, 5-15 product photos, 3-8 lifestyle photos

Hero photos for the homepage, landing pages and ads, highlighting the product in real usage contexts.

What you receiveFlat lay editorial
FormatJPEG/TIFF, 3-5 concept layouts
ValueMagazine-style layouts for social media and catalogues, making the content look tasteful and consistent.
Flat lay editorial
JPEG/TIFF, 3-5 concept layouts

Magazine-style layouts for social media and catalogues, making the content look tasteful and consistent.

What you receiveSpace and behind-the-scenes photos (ambient, behind-the-scene)
FormatHigh-quality JPEG, a photo set that tells the brand story
ValueAdding depth to the story, so customers see the real people and process behind the product.
Space and behind-the-scenes photos (ambient, behind-the-scene)
High-quality JPEG, a photo set that tells the brand story

Adding depth to the story, so customers see the real people and process behind the product.

What you receiveA finished, retouched photo set
FormatFull-res JPEG + TIFF + web-optimized versions, 30-80 shots by package
ValuePhotos color-graded consistently across the set, with lightweight web-optimized versions ready to use on every channel.
A finished, retouched photo set
Full-res JPEG + TIFF + web-optimized versions, 30-80 shots by package

Photos color-graded consistently across the set, with lightweight web-optimized versions ready to use on every channel.

What you receive360-degree turntable photos for D2C sales (optional)
FormatA JPEG image sequence + a ready turntable viewer for marketplaces
ValueStandard turntable photos for Shopee, Lazada and livestreams, letting customers view the product from every angle.
360-degree turntable photos for D2C sales (optional)
A JPEG image sequence + a ready turntable viewer for marketplaces

Standard turntable photos for Shopee, Lazada and livestreams, letting customers view the product from every angle.

Clients and partners

Trusted for 17 years

More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.

17 years
in brand experience
200+
projects delivered
16
industries served
Investment

Three tiers by segment

Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.

Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →

Basic
Foundation
Small businesses or new brands needing a foundational photo set for their website and social media.
Request a quote
  • Lean pre-production: a core mood board and shot list
  • 1-2 shooting days in the studio
  • About 30 finished photos, basic retouching
  • Formats optimized for web and social media
Choose this tier
Premium
In-depth
Large brands or collection launches needing a comprehensive campaign photo set.
Everything in Standard, and more.
Request a quote
  • In-depth pre-production, a multi-track campaign concept
  • A full crew, 4-5 days across multiple settings
  • 60-80 finished photos, premium-level retouching
  • Includes ambient, behind-the-scenes and 360-degree photos for D2C
Choose this tier
Frequently asked questions

Before you send a brief for Brand photography

Before the shutter clicks, the Sinh Vũ team reviews the existing identity, color palette and visual style to build a matching concept, rather than shooting at random on personal inspiration. If the brand does not yet have a clear identity, Sinh Vũ discusses the direction carefully before planning the shoot, avoiding photos that look good but fall out of tone.

The cost depends on the number of photos, the settings and whether models or rented props are needed, so Sinh Vũ advises a quote based on the specific scope after understanding your needs. This way you do not pay for what you do not need, and there are no surprise costs midway.

The timeline depends on scale: a compact product shoot can finish in a day, while a set covering spaces and people needs extra time to scout the locations first. Sinh Vũ agrees on a specific schedule with you before starting so it does not disrupt your business plans.

The Sinh Vũ team plans the settings and props with you, and can connect you with a studio, models or support partners if needed. What belongs to your product or space expertise, such as the actual products or the store premises, you prepare, while Sinh Vũ handles the visual staging.

That is right, this is a service for real shoots on location or in a studio, not stock photos bought online. Real photos give the brand its own imagery, not the same shots as competitors who also use stock.

The finished photo files belong to you within the agreed scope, and you have full rights to use them for the purposes discussed from the start. If you later want to use the photos for purposes beyond the original scope, you discuss it further with Sinh Vũ to keep things clear.

Sinh Vũ surveys and agrees on shooting hours that fit your operating schedule, favoring off-peak hours or outside opening hours if needed. The crew works efficiently, with a clear plan for each scene before arriving, to avoid dragging out time on site.

Sinh Vũ keeps the visual direction, lighting and style used in the previous project, so any follow-up shoot is checked against them to stay consistent. This matters for brands that shoot in batches for new products or by season.

Start the Brand photography service

Send a few lines about what you need and Sinh Vũ replies within the working day.