Sinh Vũ locks one key visual for the campaign, then rebuilds the layout for each channel to its exact specifications. You receive a file set ready to run, with a guide so your team can change prices and dates without breaking the design.
4 steps · 4 approvals on your sidePick a step to see what Sinh Vũ does, what you decide and what you receive.
Step 01 · Strategy and direction
Step 02 · Design
Step 03 · Design
Step 04 · Rollout
When every channel makes its own, recognition never builds up, and viewers do not see the same brand across touchpoints. A good campaign slowly dilutes as it passes through many channels. Sinh Vũ locks one key visual first, then rebuilds the layout for each channel, so the budget adds up instead of scattering. Your in-house team and partners follow one standard and work faster without drifting from the spirit of the campaign.
A strong campaign needs a master visual solid enough to be reproduced consistently.
This craft has one root and many branches: a strong key visual is locked first and only then adapted, rather than making many versions in parallel. Adapting means rebuilding the layout, not resizing it.
Part 1
Several directions are developed as sketches or mood boards and scored on brand fit and campaign goals.
One directionYou choose before we draw further
Part 2
One key visual is finished and locked; this is the master every later piece is derived from.
The masterChanging it after templates are built means redoing them
Part 3
The layout is rebuilt for each channel to its exact specifications, keeping the visual hierarchy and sales message, then handed over.
A set ready to runWith a template usage guide
Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule.
Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.
Each item comes with its format and what it lets you do.
Post straight to each channel; whoever runs the ads uploads them with no text cut off.
To each channel's specs
Rerun the campaign next season from the source files, not from posted images.
Source files
Change prices and dates mid-campaign by editing only the open fields.
Usage guide
The four points below are the sign-off yardstick, agreed from the start. The channel list is agreed before adaptation begins.
Every format for every channel
The number of formats for each channel matches the channel list in scope, with no channel missing.
Counted against the list
True to channel specs
Each version matches the technical specs of its channel in the agreed list, so it works as soon as it is posted. Channels added later are extra work.
Checked against the specs
Legible in small formats
The message is still legible in the smallest format in the set, with the main text never lost when scaled down.
Smallest format checked
Key visual locked
The template set is built from the locked and approved key visual, so every channel shows the same face.
Approved before adaptation
The tests Sinh Vũ runs before every design sign-off. Your files never leave your device.
The way of working on this page rests on principles from the Sinh Vũ craft doctrine. Open one to read the reasoning, its limits and when it fails.
Quoted by the real scope, fixed as a package once we have heard your needs, with no surprise fees along the way. Adding channels after the list is agreed is extra work, and you know this from the start.
Paid once
Quoted by scope, fixed as a package once we have heard your needs.
One focused campaign for a major occasion.
2 weeks
Quoted by scope
A campaign running across channels in one season.
3 weeks
Quoted by scope
A multi-channel campaign where your team makes later variations.
4 weeks
Quoted by scope
Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →
An identity is a fixed, long-term foundation, while a campaign visual system is a creative layer for a specific communication push, product launch or promotion. The two serve different purposes: the campaign system still builds on the core identity but is more flexible and has a shorter life.
Yes. Sinh Vũ works alongside them, usually building the key visual set while your media team handles operations, ad buying or video production. Both sides work to a clear scope so the work does not overlap.
Yes. Sinh Vũ delivers every size and format for the channels you use, from social media to outdoor banners and print, so the campaign launches all at once without layouts going off. The exact list of formats is agreed at the start based on your rollout plan.
It depends on the number of pieces and channels, and Sinh Vũ sets concrete milestones once the campaign's scale is clear. For a campaign with a fixed launch date, Sinh Vũ works backwards from that date to schedule close to the deadline.
Yes. Sinh Vũ always takes time to understand the product and market context before creating visuals, because a beautiful image that does not match the real product will not convince customers. This is a required step in the process, never skipped to go faster.
Yes. Sinh Vũ delivers formats for both print and digital with a usage guide, so your communications team can post and roll out on its own without asking for more files. If adjustments are needed later, you can still ask Sinh Vũ for separate support.
Individual campaigns are perfectly fine, with no long-term commitment required. Many Sinh Vũ clients start with one campaign and decide on a longer partnership after seeing the results.
If the direction changes substantially, Sinh Vũ needs to rebuild the core; patching the old concept cannot keep things consistent. That is why Sinh Vũ always agrees the concept carefully at the start through a direction approval step before rolling out widely, to limit redoing work midway.
Send a few lines about what you need, and Sinh Vũ replies within the working day.