Campaign visual system
A good campaign usually thins out as it crosses many channels. Sinh Vũ builds one master visual (key visual) solid enough, then replicates it consistently so the budget compounds instead of scattering.
Why invest in a core key visual instead of letting each channel design its own for speed?
Because what is cheap now is often expensive later: when each channel makes its own, recognition does not accumulate and viewers do not recognize the same brand across touchpoints. Sinh Vũ builds a core key visual with a set of adaptation rules, so the in-house team and partners all follow one standard, producing faster without drifting from the spirit.
An effective campaign is not about many beautiful images but one core image strong enough to replicate consistently.
Four phases, each clearly timed
Strategy and the big idea
Sinh Vũ reviews the market and interviews your team to settle the core message before drawing anything.A creative brief and a big idea approved by both sides
Designing the core key visual
Sinh Vũ builds the core key visual and the storyboard, presenting 2 to 3 directions for you to choose from, then finishing the chosen one.An approved core key visual and ad-film storyboard
Production
Sinh Vũ coordinates the film, photo and post-production crews to the storyboard, controlling quality at each step so the result stays true to the core visual.Ad films in multiple lengths and a bank of source images
Adaptation and optimization
Sinh Vũ rolls out the adaptation set for each format, goes live, then adjusts based on real feedback.A full adaptation asset set with a usage handbook
What you receive
Each document comes with its file format and the reason it helps you.
One shared reference standard so the in-house team, the agency and KOLs all follow one direction.
One big idea throughout every channel, with source files to export more when needed.
30, 15 and 6-second cuts covering every placement without rebuilding.
Each KOL's voice stays consistent with the campaign and their results are measurable.
Standees, banners and decals with the right color and layout on the real shelf.
Every aspect ratio optimized for each display placement, so the budget runs more efficiently.
Trusted for 17 years
More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.
Three tiers by segment
Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.
Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →
- A big-idea lock-in session and a creative brief
- A core key visual with 5 adaptations
- 15-second and 6-second ad films
- A Meta and TikTok ad variant set
- The entire Focused campaign
- Ad films in 30, 15 and 6 seconds
- A core key visual with 10 adaptations
- A point-of-sale item set and a KOL kit
- The entire Integrated campaign
- A backbone big idea for many activation waves
- Producing images and films in waves
- Continuous optimization on feedback data
Before you send a brief for Campaign visual system
The identity set is the long-term fixed foundation, while a campaign visual system is a creative layer specific to each communications wave, product launch or promotion. They differ in purpose: the campaign visual system still rests on the core identity but is more flexible and has a shorter lifespan.
Yes, Sinh Vũ still takes it on and works in parallel, usually handling the master visual set while your media team runs operations, ad placement or video production. The two sides coordinate within a clear scope so the work does not overlap.
Yes, Sinh Vũ delivers all the sizes and formats for the channels you use, from social media to outdoor banners and print, so the campaign goes live everywhere at once without layout drift. The specific format list is agreed upfront based on your rollout plan.
The timeline depends on the number of pieces and rollout channels; Sinh Vũ sets the specific milestones after understanding the campaign's scale. For a campaign with a fixed launch date, Sinh Vũ works backward from that date to stay on schedule.
Yes, Sinh Vũ always has a step to understand the product and market context before starting the creative, because beautiful imagery that misaligns with the real product will not convince customers. This is a mandatory step in the process, not skipped to go faster.
Yes, Sinh Vũ delivers all formats for both print and digital with usage guidance, so your communications team publishes and rolls out on its own without coming back for more files. If further adjustments are needed later, you can still ask Sinh Vũ for separate support.
Working on individual campaigns is perfectly fine; no long-term commitment is required. Many of Sinh Vũ's clients start with one campaign and only decide on a long-term partnership after seeing the results.
If the direction changes substantially, Sinh Vũ needs to rebuild the core; you cannot patch the old concept and stay consistent. That is why Sinh Vũ always locks the concept carefully upfront through a direction-approval step before rolling out widely, to limit mid-way rework.
Start the Campaign visual system service
Send a few lines about what you need and Sinh Vũ replies within the working day.