Sinh Vũ examines real touchpoints with photographic evidence, pointing out what is solid, what is cracking and what to fix first. You receive a report and a task list split into three groups by timing.
5 steps · 3 approvals on your sidePick a step to see what Sinh Vũ does, what you decide and what you receive.
Step 01 · Discovery and alignment
Step 02 · Discovery and alignment
Step 03 · Discovery and alignment
Step 04 · Discovery and alignment
Step 05 · Rollout
Running fine does not mean healthy. After a few years of operation, a brand accumulates many inconsistencies nobody intended. Those cracks quietly wear down the trust of customers and staff, and only show when a big investment is needed. Checking while things look fine keeps the cost of fixing low. Sinh Vũ points out each inconsistency with real photos, then orders the tasks by what to do first.
Every conclusion comes with real evidence, never a bare opinion.
The review comes before every other service and needs nothing done beforehand. Its results usually point to what should come next.
Part 1
Agree what to review and why, tied to your business goals, before the review begins.
Scope approvedBefore the review begins
Part 2
Take stock of every touchpoint, review internally how your people understand the brand, and review competitors to see where you stand.
PhotosEvidence for every inconsistency
After the review
Summarise the findings, split the tasks into three timing groups, then present to your team so the tasks get owners.
Three task groupsFix now, medium term, long term
Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule.
Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.
Each item comes with its format and the job it does for you.
Read quickly the most serious and the easiest-to-fix points about your brand.
PDF report
Send outside providers exactly the items to fix, with photographic evidence.
PDF report with photos
Assign fixes to your team, each with an owner and a deadline.
Task list table
Photograph the same points again after 6 to 12 months to compare before and after.
Photos and task table
Sign-off follows four points written down at the start of the project, not a feeling at the end.
Evidence for every inconsistency
Each inconsistency is shown with a photo of a real touchpoint, never a bare opinion.
Photo of each touchpoint
Tasks in three groups
The task list is split into three timing groups and ordered by sequence.
Three groups, in order
Presentation session held
The results are presented to your team, so the task list has owners.
Presentation session
Scope agreed from the start
The review scope is approved before the review, tied to your business goals.
Scope approval gate
The tests Sinh Vũ runs before every design sign-off. Your files never leave your device.
The way of working on this page rests on principles from the Sinh Vũ craft doctrine. Open one to read the reasoning, its limits and when it fails.
Sinh Vũ quotes by the real scope of your brand, fixed as a package once we have heard your needs, with no surprise fees along the way.
Paid once
Quoted by scope, fixed as a package once we have heard your needs.
You suspect the identity or voice has drifted off standard.
2 weeks
Quoted by scope
Operating for 3 years or more, needing a full assessment.
3 weeks
Quoted by scope
Preparing to list or raise capital, needing an in-depth look.
4 weeks
Quoted by scope
Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →
You receive a diagnostic report: strengths, weaknesses, and the places where the brand contradicts itself, between what it says and how it looks, between its positioning and market reality, with recommendations on what to prioritise first. It is a basis for deciding the next step instead of guessing.
A brand assessment looks at what exists to find the problems. Brand strategy and positioning builds a new direction, either from the assessment's results or from scratch if the company has nothing yet. If you are unsure where the problem lies, start with an assessment.
No. In many cases the assessment points to a few local fixes, not a full rebuild. The report's conclusion states the level of intervention needed, from small tweaks to rebuilding, so you can decide for yourself.
It depends on the size of the brand and the amount of existing material. The company needs to provide the brand assets in use, such as the logo, identity and marketing materials, and a session with someone who knows the business well.
Every brand differs in complexity, from a small, new company to a business with many years and many product lines. Sinh Vũ quotes by scope so the assessment fee matches the amount that really needs reviewing.
Yes. If you go on to sign a larger project with Sinh Vũ after the assessment, the assessment fee is deducted from that project's value, so you never pay twice for overlapping work.
The founder acts as creative director, setting the assessment framework and approving the final conclusions. The specialist team carries out the review, analyses the data and writes the report under that supervision.
That is completely fine. The assessment report belongs to you and has value on its own, whether you implement it yourselves, pause, or choose another provider for the next step.
Send a few lines about what you need, and Sinh Vũ replies within the working day.