Brand audit
After a few years of operating, a brand accumulates many things that drift out of line, with no one intending it. A brand audit (a brand health check) examines the 5 layers above on real evidence, showing what is solid, what is cracked and what to fix first.
My business runs fine, do we really need an audit?
Normal does not mean healthy. Most brand cracks quietly wear down the trust of customers and staff, and only surface just when a big investment is needed. An audit is most valuable when everything looks fine, because that is when the cost of fixing is still low.
Sinh Vũ is not the party that designed this brand, so every conclusion comes with real evidence rather than defending past choices.
Five phases, each clearly timed
Agreeing the audit scope
We interview key leaders to decide whether to examine all 5 layers or focus on the most worrying one.A scope map: which layers are examined, samples collected, people interviewed and milestones
Collecting real data
We capture 30-50 real touchpoint samples and interview both customers and staff to hear both sides.The raw audit dataset, labeled by layer and by channel
Analysis and synthesis of findings
We group scattered issues into patterns, compare against 3-5 competitors and score their impact.A findings file: each crack with its evidence and impact level
An action plan and a prioritization workshop
We plot the findings on an impact-versus-effort matrix and set priorities together with leadership.An action plan split into quick, medium and long-term work
Handover and support after the audit
We present in person so the whole team shares one understanding, with 30 days of Q&A and one round of clarification.The full report and plan presented, with the team ready to get to work
What you receive
Each document comes with its file format and the reason it helps you.
The design team can see what to fix at a glance and has a standard for approving files later.
The brand speaks in one voice across the website, social media and sales materials.
You see where the customer experience is seamless or breaks, so you fix the right part first.
You know what space you hold in customers' minds and what gaps are still open to take.
You get an objective baseline before raising capital, relaunching or measuring results later.
A document the team executes in a clear order, not a presentation stacked in a drawer.
Trusted for 17 years
More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.
Three tiers by segment
Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.
Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →
- A review of 2 of the 5 layers: visual and tone of voice
- A check of the logo, colors, typography and copy on the main channels
- A 15-20 page PDF report with side-by-side screenshots
- A recommendation of the 3 things to prioritize first
- All 5 layers: visual, tone of voice, touchpoints, positioning, perception
- A positioning comparison against 3-5 direct competitors
- A survey measuring awareness, perception and goodwill
- A 30-40 page PDF report with evidence for each finding
- All 5 layers at maximum depth, with full evidence
- A satisfaction survey of 500-1000 customers
- Quarterly review reports for the first 12 months
- A 60-100 page PDF report with an executive summary
Before you send a brief for Brand audit
You receive a diagnostic report: strengths, weaknesses and the places where the brand contradicts itself, between what it says and how it looks, between its positioning and market reality, with a recommendation on what to prioritize first. This is the basis for deciding the next step instead of guessing.
A brand audit looks at what already exists to find the problems. Brand strategy and positioning builds a new direction, either from the audit's findings or from scratch if the company has nothing yet. If you are not yet clear where the problem lies, start with an audit.
No. In many cases an audit points to a few local fixes rather than a full rebuild. The report's conclusion states clearly the level of intervention needed, from small tweaks to a rebuild, so you decide for yourself.
The timeline depends on the brand's size and how much material already exists. The company provides its brand assets in use, such as the logo, identity set and marketing materials, plus one session with someone who knows the business well.
Each brand's complexity is different, from a small new company to a business of many years with several product lines. Sinh Vũ quotes by scope so the audit fee matches the volume actually under review.
Yes. If after the audit you sign a larger project with Sinh Vũ, the audit fee you already paid is credited toward that project's value, so you do not pay twice for overlapping work.
The founder acts as creative director, directly shaping the audit framework and approving the final conclusions. The specialist team carries out the survey, data analysis and report writing under that oversight.
That is fine. The audit report still belongs to you and stands on its own, whether the company chooses to act on it in-house, pause, or find another partner for the next step.
Start the Brand audit service
Send a few lines about what you need and Sinh Vũ replies within the working day.