POSM and events

POSM and booths that stand firm on site

Sinh Vũ designs point-of-sale materials and event booths, from design direction to production files and prototypes. You receive production files, structural drawings and an approved prototype, so the workshop builds exactly that.

5 steps · 4 approvals on your side
How Sinh Vũ works

Five steps, clear at every turn

Pick a step to see what Sinh Vũ does, what you decide and what you receive.

Step 01 · Discovery and alignment

Site survey

Sinh Vũ does
Confirm the context, product, objectives, budget, and the actual environment where the publication will be placed, along with dimensions and photos of the placement.
You decide
Approve the scope and budget.Within 3 working days.
You receive
An agreed scope and budget, with measurements and photos of the actual location.

Step 02 · Design

Structure and graphic design

Sinh Vũ does
Develop the design direction along with the structural proposal, confirming with the budget for production.
You decide
Approve the design direction.Within 5 working days.
You receive
A design direction with a structural solution, matched to the production budget.

Step 03 · Design

Prototype

Sinh Vũ does
Create a prototype to check the structure in the actual environment before mass production.
You decide
Approve the prototype.Within 3 working days.
You receive
A prototype tested for structure in the real setting.

Step 04 · System and usage rules

Production files

Sinh Vũ does
Prepare the file according to the specifications of the manufacturer, accounting for bleed, cut lines, and maintaining consistent colors at the seams.
You decide
No approval needed at this step.
You receive
Production files to the fabricator's specs, ready for the full run.

Step 05 · Rollout

Production follow-up

Sinh Vũ does
Monitor the production process and inspect the sample of the first batch if within scope.
You decide
Sign off the first production sample.Within 3 working days.
You receive
A first-off sample checked before the full run, when that is in scope.
01 / 05

Products must be available at the point of sale before the campaign launch date. This is a hard deadline, and all work is calculated backward from that point, with production time beyond Sinh Vũ's control.

We already have an event company handling the build. How is Sinh Vũ's design different?

Event companies are good at operations, but POSM often gets the identity applied by feel, without accounting for large-format print constraints. Colours break at the joins, structural flaws show up after the whole run is made, or the goods reach the store after the campaign has started. Sinh Vũ keeps the design consistent throughout, builds a prototype in the real environment before production, and counts every milestone back from launch day, including the workshop's production time. Your event looks like one brand, not a generic event with a logo stuck on.

A beautiful piece that reaches the store late sells nothing.
One continuous flow

From placement to first production sample

Five steps, counted back from the campaign start date. The prototype is approved before the full run, so structural flaws surface before they cost money.

Part 1

Site survey and design

Agree the scope, budget and the real environment where each piece will stand, then develop the design direction and structure.

Real placementDimensions and on-site photos

Part 2

Prototype in the real setting

Build a prototype to check structure and colour right where it will stand, and only start the full run once it is approved.

PrototypeApproved before the full run

Part 3

Production files, close follow-up

Files are prepared to the fabricator's specifications, production is followed closely, and the first production sample (the first batch) is checked if in scope.

First production sampleChecked if in scope

Timing

How long until you have it

4 weeksSinh Vũ's part
14 working daysYour time, across 4 approvals

Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule. This kind of work also has a fixed date that cannot move, so every other milestone counts back from it. Factory production time is not included in these two figures.

Before we start

What you need to prepare

  • Dimensions and photos of the actual placement.
  • List of points of sale and the quantity at each point.
  • Campaign start date.
  • The manufacturer if you have one.
  • Regulations of the venue or shopping center regarding size and materials.

Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.

Handover

What you receive

Each item comes with its format and the job it does for you.

Production files for the workshop

The workshop has every material and dimension spec to build exactly the approved design.

To the fabricator's standard

Structural drawings

The installation crew has a diagram, so they assemble in the right order step by step.

With assembly diagram

Photos of the approved prototype

Compare the goods you receive with the approved prototype using a checklist.

Prototype photos

Post-event inventory

Reuse items for the next event, knowing which are still usable and where they are stored.

List with condition

Sign-off standard

Know in advance what passes

The four points below are agreed before production. The prototype is approved before the full run.

The prototype stands firm

The prototype stands firm in the real store environment, with no structural flaws.

Test-built on site

Even colour at the joins

Colour is even across the joins between panels, with no shift in tone when assembled into large formats.

Each panel join checked

Files to the fabricator's standard

Files follow the confirmed fabricator specifications, so the workshop can start on them straight away.

Confirmed by the fabricator

First production sample passes

When production follow-up is in scope, the first production sample matches the approved prototype before the full run.

Compared with the prototype

Investment

Three tiers by scope

The design work is quoted by scope, fixed as a package once we have heard your needs. Fabrication, materials, transport and on-site installation are charged separately and stated in the proposal.

Paid once

Design fee

Quoted by scope, fixed as a package once we have heard your needs.

Foundation

A POSM set for one store or one compact round.

2 weeks

Quoted by scope

  • POSM system design
  • Production-ready files
  • Prototype approved before the run
Choose this tier
Popular

Comprehensive

Many stores, each with a different placement.

4 weeks

Quoted by scope

  • Everything in Foundation
  • Placement survey for each store
  • Prototype for each specification
Choose this tier

In-depth

A large event that needs space, materials and supervision.

5 weeks

Quoted by scope

  • Event space design
  • Event materials set
  • Production supervision
Choose this tier

Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →

Frequently asked questions

Before you send a request for POSM

Sinh Vũ handles the design, prototype and production files, and connects you with partner workshops. Following production closely is part of the In-depth tier, or when it is written into the scope. Sinh Vũ does not print or organise events directly; the actual build is done by the workshop.

Sinh Vũ quotes the design by the specific scope once the number and type of pieces are clear. Printing and build depend on materials, sizes and the workshop, so Sinh Vũ does not commit to print prices in advance. Sinh Vũ connects you with a suitable workshop for a clear, transparent build quote.

Sinh Vũ standardises the design files to your brand palette and identity before sending them to the workshop, and checks the prototype against the colours before the full run, when a prototype is in scope. This colour check limits prints that come out off-tone from the original identity.

The time needed depends on the number and complexity of pieces: simple pieces such as standees are usually faster than a large backdrop or a detailed booth. Sinh Vũ suggests getting in touch as early as possible once you have the event date, so both design and workshop time are under control.

Yes. Sinh Vũ takes small orders such as a few standees or a single backdrop for one store; it does not have to be a large project. Even a few pieces need to follow the brand identity, so the design process is just as careful as for large orders.

Sinh Vũ tells you honestly what is feasible as soon as you get in touch, because timing also depends on the workshop's schedule, not just the design. If it is too tight to guarantee quality, Sinh Vũ says so clearly so you can make a backup plan, rather than taking it on and rushing.

Yes. The Sinh Vũ team checks against the identity and the materials currently running, so standees, backdrops and booths stay in step with the brand's image on other channels. This matters especially when you run a campaign across many touchpoints at once.

Supervision, when in scope, means Sinh Vũ follows progress, checks the prototype and build quality before delivery, and asks the workshop to fix mistakes in time. Responsibility for build quality lies with the workshop, while Sinh Vũ makes sure the visuals are on standard before they reach you.

Start your POSM and event design

Send a few lines about what you need, and Sinh Vũ replies within the working day.