POSM and events
Your customers live through an event only once. Sinh Vũ designs point-of-sale materials (POSM) and events as one continuous piece, from concept to large-format print files and the site on the day.
An event company already handles the setup, so how is Sinh Vũ doing the design any different?
An event company is good at operations but often applies identity to POSM by feel, without grasping the brand rules and without designing backward from large-format print constraints. Sinh Vũ keeps the design and art direction throughout, checking color on a real print proof before running the full quantity. Your event reads as a brand, not a generic event with a logo stuck on.
An event that ruins its impression usually fails not in organization, but in the visuals breaking as they go from file to site.
Five phases, each clearly timed
Phase 01 · Brief and on-site concept
Sinh Vũ interviews around the goals, guests, budget and the actual space, then locks a single visual concept running through every touchpoint.An Event Concept Brief with a mood board and a guest experience flow diagram.
Phase 02 · POSM system and space design
Sinh Vũ designs the backdrop, standees, photo wall, experience booth and facade decor, building a 3D rendering across 2 feedback rounds.A complete POSM and space design set as a 3D rendering.
Phase 03 · Large-format production files
Sinh Vũ builds dielines for the exact material, a color palette calibrated for large-format printing, then checks color on a real print proof on site.A Production Files set with an approved real print proof, so the workshop builds it right the first time.
Phase 04 · On-site script and items
Sinh Vũ builds the visual run-of-show and the item set: invitations, name badges, media kits, KOL gifts, stage presentations.A visual Run-of-Show with a complete set of event items.
Phase 05 · On-site supervision and handover
Sinh Vũ supervises the setup so every item stands in the right place, the right color and the right proportion, then hands over the source files and a standardized photo set.An event built exactly to the design, with a post-event asset set reusable for months.
What you receive
Each document comes with its file format and the reason it helps you.
A single visual concept running throughout, with an experience flow diagram for you to approve the direction before spending on production.
A true-to-life 3D rendering lets you approve before spending on the build, avoiding wrong proportions or off tones.
Files at the right size and material, with a dedicated palette for large-format printing so the color holds its tone when scaled up to several meters.
The build crew and the organizer work from the same map, no one has to guess, and no item is missed at the last minute.
Invitations, name badges, media kits, KOL gifts and stage presentations in one concept, so everything guests hold tells the same story.
The design and photos are standardized to feed communications for months, so the event budget does not vanish with the party.
Trusted for 17 years
More than 200 brands across 16 industries have trusted Sinh Vũ to shape their identity.
Three tiers by segment
Sinh Vũ quotes by the project's scope and complexity, agrees one all-in package after hearing your brief, with no fees added midway.
Not sure which tier fits? Talk for five minutes and Sinh Vũ will point you to the right one →
- A visual concept for one POSM run
- Design of 8-12 items: posters, standees, banners, decals, menu inserts
- Large-format production files for the exact material with dielines
- One round of print proof color-checking
- A visual concept running throughout with an experience flow diagram
- A full set of POSM, backdrop, photo wall, experience booth and facade
- A full set of large-format production files with dielines and a run-of-show
- On-site setup supervision and a post-event asset set
- Overall art direction for the entire brand experience
- Multi-zone space design and a POSM system rolled out across many points of sale
- Coordinating Vietnamese cultural rituals (ribbon-cutting, groundbreaking)
- Multi-day on-site supervision with a reuse guide
Before you send a brief for POSM and events
Sinh Vũ handles the design and coordination, supervising the build alongside partner workshops, but does not print directly or run the event itself. This way you still have a single point of contact for the visuals throughout, while the actual build is done by workshops with the right expertise and equipment under Sinh Vũ's supervision.
For the design, Sinh Vũ advises a quote based on the specific scope after understanding the quantity and types of materials needed; for printing or fabrication, which depend on materials, sizes and the workshop, Sinh Vũ does not commit to a print price upfront. Sinh Vũ connects you with the right workshop for a clear, transparent fabrication quote.
Sinh Vũ standardizes the design files to the exact color palette and identity system before sending them to the workshop, and supervises the proofing stage to check color before printing in large quantities. This color-checking step limits prints that drift in tone from the original identity.
The time needed depends on the quantity and complexity of the materials; simple items like a standee usually finish faster than a large backdrop or a detailed booth. Sinh Vũ advises contacting us as early as possible once you have an event date, to stay ahead on both design and workshop build time.
Yes, Sinh Vũ takes small orders too, such as a few standees or a single backdrop for one point of sale; it does not have to be a large-scale project. What matters is that even a few pieces still need to follow the brand identity, so the design process is carried out as carefully as for large orders.
Sinh Vũ speaks frankly about feasibility as soon as you get in touch, because the timeline also depends on the workshop's schedule, not just the design stage. If it is too rushed to guarantee quality, Sinh Vũ says so clearly so you have a backup plan, rather than taking it on and rushing.
Yes, the Sinh Vũ team checks against the identity and the materials currently running, so the standee, backdrop or booth does not fall out of sync with the brand image on other channels. This matters especially when you run a campaign across many touchpoints at once.
Supervision means Sinh Vũ tracks progress closely, checks the print proof and build quality before delivery, to catch errors and ask the workshop to fix them in time. Responsibility for build quality lies with the workshop, while Sinh Vũ ensures the visuals are controlled to standard before they reach you.
Start the POSM and events service
Send a few lines about what you need and Sinh Vũ replies within the working day.