Sinh Vũ interviews real customers, researches the market, then writes the positioning: one sentence that says clearly how you differ from competitors. Your whole team can answer decisively who you are, who your customers are and why they choose you.
5 steps · 4 approvals on your sidePick a step to see what Sinh Vũ does, what you decide and what you receive.
Step 01 · Discovery and alignment
Step 02 · Discovery and alignment
Step 03 · Strategy and direction
Step 04 · Strategy and direction
Step 05 · Rollout
Many businesses make good products but still fumble when a customer asks how they differ from competitors. A beautiful vision deck does not help, because competitors can say the same things. Sinh Vũ puts every positioning statement through one test: if a competitor could say it too, it is not your positioning yet. That is why Sinh Vũ researches the market and interviews real customers before writing, so your marketing, sales and product teams can pick it up and use it straight away.
Strategy is only worth something when it is written to be used, not filed away.
Strategy comes before design and goes through three stages: discovery, strategy and putting it to use. Progress depends more on interviewees' schedules than on how hard the work is, so Sinh Vũ says this upfront.
Part 1
Interview decision makers and salespeople, audit the brand assets, review competitors, then distil three findings.
Backed by evidenceEvery point has a basis
Part 2
A working session with the people who decide, agreeing the positioning before a single line of copy is written.
Agreed in writingSigned off by the decision maker
Part 3
Build the message framework, then guide your team in using it on one real channel, so it never sits in a drawer.
Ready to useNo further editing needed
Add the two figures together for the real time from kickoff to handover. Your part follows the approval window of each step, so approving early shortens the schedule.
Having these ready keeps the project on schedule. If something is missing, Sinh Vũ can still start, and the handover date moves back accordingly.
Each item comes with its format and the job it does for you.
Present it to the board and investors, and keep every brand decision pointing the same way.
Quote it at the top of every brief to outside providers, so every campaign speaks with one voice.
Share it across the company in one internal session, and present to shareholders more concisely.
Presentation deck
Know what to do first in the next 90 days, with an owner for each task.
If in scope
Sign-off follows four points written down at the start of the project, not a feeling at the end.
Positioning approved by the decision maker
The person with authority signs off the positioning in writing before the project moves on to the message framework.
Signed off in writing
Message framework ready to use
The message framework works straight away on one real channel, with no further editing before you can use it.
Tested on a real channel
Evidence for every point
Every point in the framework has evidence behind it; none is just a wish.
Each point checked
Approval at every stage
Each stage has its own approval gate: research findings, positioning, message framework, then handover sign-off.
Four approval gates
The tests Sinh Vũ runs before every design sign-off. Your files never leave your device.
The way of working on this page rests on principles from the Sinh Vũ craft doctrine. Open one to read the reasoning, its limits and when it fails.
Sinh Vũ quotes by the real scope of your company, fixed as a package once we have heard your needs, with no surprise fees along the way.
Paid once
Quoted by scope, fixed as a package once we have heard your needs.
Clear positioning needed fast, before a launch.
2-3 weeks
Quoted by scope
A full strategy to coordinate many parties.
4 weeks
Quoted by scope
A major repositioning or several brand lines.
5-7 weeks
Quoted by scope
Not sure which tier fits? Talk for 5 minutes and Sinh Vũ will suggest one →
You receive a strategy document: clear positioning, core messages, and principles so every future brand decision (design, content, communications) follows the same direction. It is a reference for your design and marketing teams and new hires, not a presentation that gets shelved.
Internal discussions usually produce results based on insiders' instincts, without checking against the real market and competitors. Sinh Vũ brings a structured method, outside observation and a view objective enough to point out what is hard to see from inside.
Yes, but at a level that fits your size: a small company does not need a huge strategy, only one clear enough not to waste the design budget on the wrong direction. Sinh Vũ adjusts the depth of work to each company's stage and real budget.
Strategy itself is not a logo or an identity; it is the map that keeps design heading the right way. If you need the visual work next, Sinh Vũ's brand identity design service continues directly from this strategy document, without starting over.
It depends more on the scope and the interviewees' schedules than on the difficulty of the work, and is agreed at the start of the project. Your side needs the person with authority to sign off the positioning for the whole decision session, plus decision makers and salespeople for interviews, not the entire team.
Every company differs in complexity, market size and workload, so a fixed price would be either too high for a small company or not enough for a complex one. Sinh Vũ quotes by scope so you pay for exactly the work needed.
A brand assessment is a diagnosis: looking at what exists to identify the problems. Strategy and positioning is building: from that diagnosis, or from scratch, setting a direction for the brand. If you are unsure where the problem lies, start with an assessment; if it is clear and you need a new direction, you can go straight to strategy.
The founder acts as creative director, setting the strategic direction and controlling quality throughout the project. The specialist team carries out each part of the work under that direction, so the project has consistent thinking and enough resources to deliver on time.
Send a few lines about what you need, and Sinh Vũ replies within the working day.