Expertise packaging
How can products catch customers' eyes on the shelf? A knowledge repository provides evidence for you to make the right decisions before starting.
How can products catch customers' eyes on the shelf? A knowledge repository offers evidence, helping you understand the options and trade-offs before starting.
Related: see in-depth at Materials, Printing and finishing techniques.
Start here
3/3 articlesWe are not sure what format we need; three pages of guidance.
Choose boxes, bags, or bottles: Where to start
Not sure where to start with packaging? This page helps you quickly sort by product and budget, then follow the right next step.
Xem →Start hereWhat Sinh Vũ does in packaging
Sinh Vũ handles structural design, surface graphics and print-ready output files, but does not print in-house and does not commit to print prices. This page explains that boundary clearly so you set the right expectations before starting.
Xem →Start hereHow much packaging costs and how long it takes
Understand the factors that make up the cost and time of packaging, so you plan the project right from the start.
Xem →Packaging type
11/11 articlesTypes of packaging: boxes, bags, bottles, trays, labels.
Rigid boxes: when are they worth the money?
A rigid box feels the most premium when held, but not every product requires it. When should you choose it and what should you prepare?
Xem →Packaging typeFolding carton
Folding cartons are the most common paper packaging for retail goods. This page helps you decide when to choose folding cartons over rigid boxes to balance cost and volume.
Xem →Packaging typeTin and metal
Tin boxes provide excellent protection against light, moisture, and oxygen, while also creating a long-lasting premium feel due to their reusability. This page helps you decide whether to choose tin boxes for tea, cakes, coffee, or gifts.
Xem →Packaging typeMulti-layer packaging system
Guidelines for organizing packaging into multiple functional layers: primary, secondary, and tertiary. Designed for product lines with many SKUs that need protection, display, and coordinated transportation.
Xem →Packaging typePaper bag
Guidelines for selecting paper bags for the brand: from shopping bags to gift bags, how to choose handles, paper weight, and processing techniques that fit the budget.
Xem →Packaging typeStand-up pouch with zip closure
A stand-up pouch with zipper is most suitable for coffee, beans, and dry foods that need to be resealed multiple times. This page helps you choose the right film layer, valve type, and specifications before placing an order.
Xem →Packaging typeComplex barrier pouch
A complex barrier pouch is the optimal choice for single-dose packs, sachets, and sticks that require high barrier properties at a low cost per unit when produced at scale.
Xem →Packaging typeBottles and jars: label design, structure, and caps
Guide to coordinating bottle structures, label systems, and caps for cosmetics, pharmaceuticals, and dietary supplements. Sinh Vũ advises from material selection to standard printing label files.
Xem →Packaging typeTube packaging
A tube is a type of packaging for dispensing viscous products, suitable for cosmetics, pharmaceuticals, and toothpaste. This page helps you understand the types of tubes, when to choose them, and what to prepare before working with Sinh Vũ.
Xem →Packaging typeTray and blister
Explain positioning trays and blister packs: characteristics, applicable industries, when to choose them, and what Sinh Vũ needs to start designing.
Xem →Packaging typeLabels and stickers
Sticker labels are the most flexible and cost-effective entry point for brand packaging. This page helps you decide when a label is sufficient and when it needs to be upgraded to integrated packaging.
Xem →Material
11/11 articlesPaper, film, plastic, metal, glass, eco-friendly materials.
Kraft paper: natural and affordable, but not moisture-resistant.
Kraft paper tells a raw and green story, the best in the paper group, low cost, but it is almost impermeable to moisture and holds ink colors poorly. When to choose it.
Xem →MaterialCoated paper (C1S / C2S)
Coated paper is the most common packaging printing material, providing sharp and accurate colors at a reasonable cost. This page helps you choose the right type and right quantity.
Xem →MaterialDuplex paper and laminated paper
Explain the structure of duplex paper and coated paper, when to choose grey back or white back, and what is needed to design the box correctly the first time.
Xem →MaterialArt paper in packaging
Art paper provides a premium tactile feel for luxury packaging and gifts, but comes with high costs and requires careful processing. This page helps you decide whether to choose it or not.
Xem →MaterialComposite film
Explain the multilayer structure of composite films, when to choose and when not to, so you can decide the right packaging structure for food products.
Xem →MaterialPET, PP, PE plastics: differentiate to choose correctly
Guide to distinguishing between three types of plastics: PET, PP, PE based on properties, functionality, and recyclability, helping you choose the right materials for bottles, jars, boxes, and packaging films.
Xem →MaterialPCR recycled plastic
Post-consumer recycled plastic (PCR) helps brands reduce their environmental footprint and meet export market regulations. This page helps you understand the technical limits, sensory aspects, and the boundary between credible green storytelling and greenwashing.
Xem →MaterialBioplastics and biodegradable materials
Explain PLA, PBAT, and industrial composting standards. Help the brand decide when a green label is justified and when it poses a risk.
Xem →MaterialTin and aluminum.
Tin and aluminum cans offer almost absolute protection against light, air, and moisture, providing a luxurious feel in hand. This page helps you determine when metal materials are worth the cost of molds and minimum production.
Xem →MaterialGlass packaging
Glass packaging conveys a premium feel and offers near-perfect gas barrier properties, but it is heavy and fragile. This page helps you decide when glass is truly worthy of your product.
Xem →MaterialOverview of green materials.
Overview of sustainable packaging material groups, how to distinguish compostable, recyclable, and biodegradable, and the discipline to avoid greenwashing when building a green brand story.
Xem →Techniques and processing
9/9 articlesPrinting and surface finishing: lamination, UV coating, foil stamping, embossing, die-cutting.
In offset CMYK
Offset CMYK printing is a four-color indirect printing technique that optimizes costs per unit when the volume is large. This page helps you determine when offset is appropriate and when to choose another option.
Xem →Techniques and processingDigital printing
Digital printing does not require plates, making it suitable for small runs, proofs, and personalized products. This page helps you understand when to choose digital and when to switch to offset.
Xem →Techniques and processingFlexo and gravure printing
Explain the two roll printing techniques for large quantity packaging films: flexo and gravure. Know when to choose which technique and what to prepare before placing an order with the printer.
Xem →Techniques and processingMatte lamination and gloss lamination
Matte lamination provides a smooth, elegant surface that resists fingerprints. Gloss lamination offers vibrant colors and reflects light. This page helps you choose correctly based on brand personality.
Xem →Techniques and processingSpot UV and flood UV
UV coating creates a contrast of gloss and matte on packaging, highlighting the logo or key details without the need for foil stamping. This page helps you understand how spot UV and flood UV differ, when to use them, and their cost levels.
Xem →Techniques and processingFoil stamping: a luxurious highlight on packaging.
Foil stamping creates a luxurious metallic shine for logos and brand names on premium packaging. This page helps you decide whether to use foil and where to apply it correctly.
Xem →Techniques and processingEmbossing and debossing.
Embossing and debossing create a tactile depth on packaging, suitable for premium logos and patterns. Learn when to use them and what preparations are needed.
Xem →Techniques and processingWax seal
A wax seal is a handcrafted detail that creates a memorable unboxing moment, suitable for premium gifts and limited editions, not for mass-produced items.
Xem →Techniques and processingDie-cutting and dielines
Explain what die-cutting is, the role of a standard dieline file, and when the cost of die-cutting is reasonable for your packaging project.
Xem →By industry
7/7 articlesSpecific packaging standards according to product industry.
Food and beverage packaging
Guidelines for designing packaging in the F&B sector in Vietnam: structure, materials, compliance with labeling according to Decree 15/2018 and Circular 29/2023, EAN-13 barcodes, and mandatory nutritional information from 2026.
Xem →By industrySpecialty coffee packaging
Guidelines for selecting packaging for roasted coffee and specialty coffee: one-way gas release valve, zip lock, specifications of 250g/500g/1kg, and drip bag. From structure to compliance with labeling in Vietnam.
Xem →By industryTea packaging
Tea packaging needs to block light, moisture, and oxygen to preserve flavor. This page helps you choose the right structure, understand relative costs, and prepare inputs for Sinh Vũ to get started.
Xem →By industryCosmetic packaging
Guidelines for selecting packaging structure for skincare and beauty products, from airless pumps, dropper bottles to multilingual labels, complying with Vietnamese and international regulations.
Xem →By industryPharma and supplement packaging
A guide to packaging design for OTC drugs and dietary supplements in Vietnam: blister packs, HDPE bottles, child-resistant openings, anti-counterfeit seals and code traceability.
Xem →By industryCorporate gift packaging
Guidelines for selecting structure, personalization, and logistics planning for corporate gift packaging for occasions like Tet, Mid-Autumn Festival, and year-end.
Xem →By industryFarm produce and OCOP packaging
A guide to packaging design for farm produce, regional specialties and OCOP products: from traceability stamps and food-label standards to telling the growing-region story to the scoring criteria.
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