Clients trust a sample they can touch, and only then remember the brand name.
Flooring, sanitaryware, kitchens, curtains and wallpaper come at the last stage of a home, where clients choose most by hand and by eye. Sinh Vũ puts your brand in exactly those places.
Three things: a real sample board that can be touched and has clear specifications, a catalog that helps architects and homeowners choose fast, and a display space that speaks the brand's style. Those three help clients remember the brand instead of only the discount.
Samples you can pick up, with a code name, specifications and photos of projects that used them, for architects to carry to homeowner meetings.
Organized by style and space, not by product code, with technical specifications that can be read.
Showroom, dealer display corner and sample room share one way of displaying and one way of speaking.
Each group has different decision makers and a different way of choosing, so the brand needs to appear in different places.
Their customersHomeowners and architects choosing surfaces that cover a whole space, looking at samples and touching them.
Brand challengeShow the real color and grain across a whole floor or wall, not just a small piece, and state durability plainly.
Their customersHomeowners choose by form and reliability, with technicians and architects advising strongly.
Brand challengeMake homeowners trust the quality and after-sales service, when the equipment sits behind walls and under counters.
Their customersHomeowners and designers choose by style and the feel of the space.
Brand challengeHelp clients picture the sample once it is on the wall or hung in the room, not just look at a small swatch.
These are the places a finishing materials brand tends to lose its voice despite a good product.
Each dealer displays differently, old samples mixed with new; a client in one province sees a completely different brand from a client in another.
A display standard with matching materials sent to dealers, and a periodic check.
Start from this problemTechnicians and contractors recommend whichever brand gives the highest discount; the homeowner doesn't know which brand they ended up with.
Give homeowners a reason to remember the brand name: a story, a clear warranty, real projects that used it.
Start from this problemHundreds of codes in a row, and architects must hunt for samples that fit a style themselves.
A catalog organized by style, space and level of use, with technical specifications in an easy-to-scan table.
Start from this problemFlat sample shots with harsh light; wood grain, gloss and thickness don't come through.
Shoot samples in real spaces, plus close-ups of the surface under raking light to reveal the material.
Start from this problemAt the shortlist stage. Architects and homeowners filter a few brands through catalogs and project photos. If the catalog is hard to scan or the photos don't show the surface, the brand is passed over.
Touchpoints are the places where clients see, touch or hear about the brand. You don't need to do everything at once. These five decide most of whether the brand gets chosen.
What the architect brings to the homeowner meeting, so the brand is present at the moment the client decides.
Where clients hold a sample and picture the real space.
The selection tool for architects and homeowners, saved and passed between them.
Where the brand meets the most clients and controls the least.
Present on site when the installer opens the box, and what the homeowner sees before installation.
Listed in the order to do them. A brand new to the market can stop at step two or three; a brand with a dealer network goes all the way.
Name, mark, color and type, the base for the catalog, packaging and dealer signage.
A catalog organized by style and a material sample board for architects.
Display standards for showrooms, dealers and sample rooms.
Packaging and labels for packaged products, from flooring planks to installation fixtures.
Surface photography and product photos in real spaces.
Sinh Vũ has not published a project for flooring, sanitaryware, kitchens, curtains or wallpaper. The three below sit close in materials and equipment for the home, where thousands of points of sale must speak in one voice.
KOVA is a Vietnamese paint brand that leads on technology, sold through a network of over a thousand authorised dealers across sixty three provinces, with a range of seventeen paint lines…
Paint and materials with a thousand dealers speaking in one voice: closest to synchronizing displays.
From a blank page in 2009, Sinh Vũ built MASTER DOOR into a rolling shutter technology brand that homeowners trust before they even ask the price.
A roller shutter brand built from name to point of sale: close to equipment for the home.
The red 大三元 seal keeps the entire Dasanyuan roller door motor range, three lines and dozens of models, recognised and trusted at once among a shelf full of look-alike brands.
A whole range of dozens of models recognized on the shelf: close to catalogs and equipment packaging.
The principles behind it
By style and grain color first, then technical specifications such as thickness, surface and water-resistance rating. Architects usually choose style first and specifications after.
Send a short standard with ready-made materials, so the dealer only has to put them out. The simpler the standard, the more people follow it, and there should be a periodic visit to check.
Give clients a reason to remember: a distinctive form, a clear warranty, real projects that used it. Because the equipment sits where few people look, touchpoints clients can see, like the catalog, showroom and product box, matter even more.
Real samples large enough to judge, code names, basic specifications, photos of projects that used them, and a contact point. Tight enough to carry, enough for the architect to introduce it to the homeowner.
Floor and wall tiles, paint and doors belong to the construction materials segment, see /nganh/real-estate-construction/construction-materials/. This page covers only wood flooring, wall cladding, sanitaryware, kitchens, curtains and wallpaper.
A few lines about the products, where they are sold and what is holding you back is enough. Sinh Vũ reads and replies within one working day.