Customers hold back from electric vehicles because one question still has no short answer.
Electric vehicles sell a new way of getting around, so the first thing to sell is understanding. Sinh Vũ helps brands explain batteries, charging and warranty in words and images customers relate to.
You need one consistent explanation of battery, charging and warranty, placed wherever customers look for answers. Name, mark and imagery come after that.
Customers see at once who this vehicle is for and how it differs from unbranded goods.
One set of answers shared by the website, points of sale and advisors.
How the battery works, where to charge and what the warranty covers, shown in images and short videos.
All of them run on electricity, but the customers and their worries differ, so what needs explaining differs too.
Their customersStudents and workers used to petrol bikes, weighing a switch to electric.
Brand challengeExplain range, charging time and battery life in everyday words, and show the bike is different from unbranded imports.
Their customersStudents, older adults and short-distance riders, who usually buy through shops and personal referrals.
Brand challengeSpeak clearly about safety and warranty, because customers fear a cheap bike that breaks early.
Their customersElectric vehicle users who need to know where to charge and how to swap a battery conveniently.
Brand challengeCharging and swap points must be easy to spot, easy to use and carry a trustworthy identity.
These are the places where customers hesitate, even when the product is good.
Customers ask how long the battery lasts, what happens if it fails and where to charge, and get a different answer from everyone.
One shared explanation of battery, charging and warranty, written for people who have never used an electric vehicle.
Start from this problemOn marketplaces and in shops, electric vehicles look much alike and customers struggle to tell them apart.
A clear positioning and an identity that is instantly recognizable, from the logo on the bike to the battery and charger packaging.
Start from this problemDense technical specifications that customers cannot follow, so they skip them.
Video and motion graphics that explain the battery, the motor and charging in one short viewing.
Start from this problemThe bike sits in a general motorbike dealer, and the seller, with no material, talks only about price and color.
A set of items and material for dealers: bike, battery and charger displayed and explained the same way.
Start from this problemAt Research. Customers watch videos, read reviews and ask community groups, and if they find no answer about battery and charging they go back to the familiar petrol bike.
Touchpoints are the places where customers see, hear and ask about electric vehicles. The five below decide whether customers understand enough to dare to buy.
Where customers compare most carefully, and where the battery, charging and warranty questions can be answered.
They help customers quickly grasp what is hard to see, and get shared in community groups.
Sellers carry it, and customers take it home to reread and ask family.
Electric vehicles stand next to petrol ones, so they need a voice of their own to avoid being lost.
They show customers the ecosystem is real, not just a single vehicle.
Listed in the order to do them. A new brand can stop at step two to launch; one that already has a dealer network goes further.
Settle the positioning among the many electric vehicle brands jostling for attention.
Name, mark, color and type that work on the body, the battery and the charger.
Material explaining battery, charging and warranty for sellers and customers.
Video and motion graphics that explain what is hard to see.
An introduction and comparison site that answers the full set of customer questions.
Sinh Vũ has not yet published an electric vehicle project. The two projects below are close in multi-line electromechanical products that need explaining simply.
The red 大三元 seal keeps the entire Dasanyuan roller door motor range, three lines and dozens of models, recognised and trusted at once among a shelf full of look-alike brands.
Motors and electromechanical equipment in many lines: close to electric vehicles in that a technical product has to be explained in plain words.
Engines, by Tân Phong, is a line of roller shutter motors built to German technical standards. Sinh Vũ built the logo, brand standards and a unified packaging system…
Eight motor lines brought into one identity: close to the problem of one brand with many electric vehicle models.
The principles behind it
What customers worry about: how long the battery lasts, where to charge, how the warranty works. Short, consistent answers at every touchpoint build trust faster than a slogan.
Better to avoid them, since almost every brand does. Sinh Vũ looks for a detail drawn from the brand's story and customers, then tests the logo at small sizes on the body and as a profile picture.
Settle the three questions customers ask most, write the script in everyday words, then illustrate the battery and the charging flow. Every technical figure must be supplied and verified by the brand.
Yes, because customers must spot them from afar and understand how to use them at once. They need a recognizable mark, short instructions and consistent colors at every point.
Give the shop a set of display items and a leaflet on warranty and safety in large type. The seller is often the person customers trust most, so they need material to say the right things.
A few lines about the product, the customers and what is holding you back is enough. Sinh Vũ reads carefully, then replies.