Customers book a vehicle on a screen, and only trust it when the vehicle matches what they saw.
Rental services sell punctuality and keeping promises. Sinh Vũ helps the vehicles, booking page, contract and handover point make the same promise to customers.
You need one consistent face from the booking page to the vehicle delivered: accurate photos, clear prices, a readable contract. Customers book from afar, so everything they see before pickup is the promise.
Photos of the real vehicle shot to one standard, with descriptions that match the vehicle the customer receives.
Customers see what they pay, what they get and which documents they need right on the booking screen.
Short terms, with a table of the vehicle's condition at handover and at return.
All of them rent vehicles, but the customers and the moment they need the service differ, so what they need to trust differs too.
Their customersTourists and business travelers, booking through an app, a website or messages.
Brand challengeThe car must match the photos and description; handover, documents and condition must be clear for both sides.
Their customersDomestic and foreign visitors renting for a few days at tourist spots, choosing by photos and reviews.
Brand challengeStand out among dozens of similar shops, and state rental conditions in a language customers understand.
Their customersCompanies needing vehicles for staff, guests and events, choosing suppliers by referral and company profile.
Brand challengeShow a professional fleet and drivers, with a profile and process worth signing a long contract for.
These are the places where customers hesitate or do not come back, even when the vehicles and prices are fine.
Customers receive the vehicle, find it differs from the photos they saw, and start doubting everything else the service says.
A photo template for real vehicles shot to one standard, with consistent descriptions and condition labels.
Start from this problemCustomers sign without reading, and only argue about surcharges and damage when they return the vehicle.
Clear contract and handover templates, with a diagram for recording the vehicle's condition.
Start from this problemThe vehicle body, booking page, app and paperwork each wear a different look, and customers do not see one house.
One identity and digital design system shared by vehicles, the app, the website and documents.
Start from this problemCustomers cannot find the pickup point, or are unsure they are at the right place with the right person.
Wayfinding signs, handover staff uniforms and name tags carrying the service's own mark.
Start from this problemAt Buy and take delivery, the moment customers receive the real vehicle. A vehicle that differs from the photos, or terms nobody expected, is when trust is lost and customers do not return.
Touchpoints are the places where customers see, read and sign for the service. The five below decide whether customers believe the service keeps its promises.
Where customers pick a vehicle and decide, so photos, prices and conditions must be clear.
A vehicle on the road is a moving sign, and customers see it when they pick up the vehicle.
Keeps both sides to the agreement and avoids disputes at return.
The first in-person meeting between customer and service.
Customers message, ask and read reviews before booking; the greeting there is also the brand.
Listed in the order to do them. A new service can stop at step two or three to operate; one with a fleet and many pickup points goes all the way.
Name, mark, color and type that work on vehicles, the app and documents.
A booking site with clear photos, prices and conditions.
When there is an app: a design system keeping website, app and messages in step.
Rental contracts, handover forms and a capability profile for corporate clients.
Vehicle livery, uniforms and wayfinding at handover points.
Sinh Vũ has not yet published a vehicle rental project. The two projects below are close in fleets on the road and multi-step transport services.
Gonext started out in 2005 in the express courier trade, running both domestic and international routes. Sinh Vũ built the identity…
A delivery fleet carrying one consistent face: close to rental vehicle bodies and shuttles.
At the port, most of the cold energy from LNG is returned to the sea. ConnectLog saw in that discarded stream an entire value chain…
Logistics coordinating many steps across many touchpoints: close to vehicle handover, paperwork and contracts.
The principles behind it
A name and mark that work on vehicles and the app, a booking page with clear prices and conditions, a readable contract and real vehicle photos shot to one standard.
Short, clearly sectioned, highlighting what customers often trip over such as surcharges, damage and fuel, with a diagram for recording the vehicle's condition. Legal content is confirmed by your lawyer; Sinh Vũ handles the presentation.
With a recognizable mark on bikes and signs, real photos shot to one standard and rental conditions written in a language customers understand.
A compact capability profile on the fleet and process, driver uniforms and vehicles that appear consistently. Companies choose suppliers by visible professionalism.
Real vehicle photos, prices and conditions shown clearly before the booking button, and an order status that is easy to follow. The interface shares color and type with the vehicle body and documents so customers see one house.
A few lines about the service, the fleet and what is holding you back is enough. Sinh Vũ reads carefully, then replies.