Parts buyers pick up the box and ask themselves whether it is genuine.
Parts sell precision and authenticity. Sinh Vũ helps packaging, catalogs and points of sale carry a distinctive mark, so buyers choose the right code and recognize your goods.
You need a distinctive mark that is hard to copy, clearly printed lookup information and an easy way to verify genuine goods. Packaging must first help customers choose the right vehicle, and only then look good.
A seal, color and print style of its own so fakes are hard to mistake, with short checking instructions.
Code, compatible vehicle lines and specifications printed where they are easy to read, with no guessing.
Hundreds of codes still look like the same brand, and each group can be told apart.
The buyers and the places they buy differ, so the packaging and material must say different things.
Their customersMechanics, garages and owners looking for the right code for the right vehicle, usually on a mechanic's advice.
Brand challengeChoose the right code and recognize genuine goods; mechanics decide, so documentation must be made for mechanics.
Their customersOwners who buy repeatedly, choosing by a familiar brand and a mechanic's advice.
Brand challengePackaging must show the grade and suitable vehicles, and stand out on a crowded shelf.
Their customersOwners who like to customize, buy on impulse and look at many photos and reviews.
Brand challengeA clear sense of style, product photos on real vehicles and packaging good enough to give as a gift.
These are the places where good goods still sell with difficulty, or fakes eat the market.
An identical box appears on online markets at a lower price, and buyers struggle to tell them apart.
Packaging with a distinctive mark, a seal and a lookup code, plus clearly printed instructions for checking authenticity.
Start from this problemCustomers buy a part that does not fit their vehicle, return it, and lose trust.
An easy lookup catalog for mechanics and owners, with compatibility information printed on the box too.
Start from this problemThe brand's goods are lost among a hundred others, and every shop arranges them its own way.
A set of shelving, display boxes and merchandising standards for points of sale.
Start from this problemPhotos, descriptions and product names differ from marketplace to marketplace, so customers struggle to believe the goods are genuine.
A product photo template and a way of writing descriptions shared by every storefront.
Start from this problemAt Research, when customers compare goods online and ask mechanics. Without a sign to recognize genuine goods, the decision falls to the lowest price.
Touchpoints are the places where buyers hold, look up and compare the product. The five below decide whether they choose your goods or someone else's.
The first thing held in the hand, and the shield against fakes.
Mechanics and owners use it to choose the right goods with little guessing.
Where your goods must stand out among hundreds of brands.
Where customers compare most carefully, so photos and descriptions must be consistent.
Give buyers a way to confirm genuine goods for themselves.
Listed in the order to do them. A new brand can stop at step two or three; a brand with many codes and many dealers goes all the way.
Name, mark, color and type that work on every kind of packaging.
A packaging system with authenticity marks and space for lookup information.
Lookup catalogs and material for mechanics and dealers.
Shelving, display boxes and signage for points of sale.
Shared product photo templates for marketplaces and shops.
Sinh Vũ has not yet published a vehicle parts or accessories project. The three projects below are close in equipment with many lines and codes sold through dealers.
Engines, by Tân Phong, is a line of roller shutter motors built to German technical standards. Sinh Vũ built the logo, brand standards and a unified packaging system…
Eight motor lines brought into one identity and packaging system: close to a parts brand with many codes.
From a blank page in 2009, Sinh Vũ built MASTER DOOR into a rolling shutter technology brand that homeowners trust before they even ask the price.
Equipment sold through dealers: close to the problem of points of sale displaying goods as they please, and of fakes.
The red 大三元 seal keeps the entire Dasanyuan roller door motor range, three lines and dozens of models, recognised and trusted at once among a shelf full of look-alike brands.
Motors and electromechanical equipment in many lines: close to components that need clear lookup material.
The principles behind it
Design helps buyers recognize genuine goods: a distinctive mark, a seal, a lookup code, checking instructions. It does not replace legal measures, but it makes fakes harder to pass off.
Grade, suitable vehicles and purpose must be readable at once on the front. Detailed technical information goes on the back, supplied by the manufacturer.
Organize by vehicle line and system, print codes large and show the fitting position clearly. Mechanics use catalogs mid-job, so lookup must be fast with little text.
A box with a clear sense of style, photos of the product on a real car and a short message. Owners often buy for one another, so the packaging acts as the gift.
Use the same photo template, naming and descriptions as the real packaging, and state the compatible codes and how to check the goods. Customers trust more when every place says the same thing.
A few lines about the product, where it is sold and what is holding you back is enough. Sinh Vũ reads carefully, then replies.