For everyday use, customers stay with the label they recognize and trust.
The supermarket shelf is full of near-identical white and blue bottles, and customers often choose by promotion. Sinh Vũ helps a brand stand out within seconds at the shelf, and be remembered even when the promotion is gone.
Three things first: a mark you can see at arm's reach, one shared template for many scents and sizes, and an everyday promise stated in something concrete. Together they decide whether customers choose your label when there is no promotion.
A color or bottle shape of your own, recognized from an arm's length away from the shelf.
Many scents and many sizes, with the bottle and the refill pouch sharing one face.
Stated in something concrete, like the main ingredient or who it is for, not in vague words.
All are everyday goods, but the place of sale and the buyer differ, so the brand problem differs too.
Their customersBought for the whole household, often with small children; bought at supermarkets, convenience stores and marketplaces.
Brand challengeStand out among many similar bottles and make it easy for customers to pick the right type for the right user.
Their customersThe whole family uses it, usually bought by habit and by promotion.
Brand challengeHold a place on the shelf with a tube and box shape that is easy to recognize, and give customers a reason to switch from the familiar label.
Their customersThe person who shops for the whole household, buying large sizes and refill pouches.
Brand challengeKeep one shared face across the bottle, the refill pouch and the carton so customers recognize it at every size.
These are the places where this segment tends to lose customers even when the product works well.
White, blue and a water-drop image repeat on almost every label; customers skim past in a few seconds.
Choose a mark of color or bottle shape of your own, and test it at real shelf size beside other labels before you sign off.
Start from this problemCustomers often pick a label with a free gift or buy-one-get-one; sales rise on promotion and fall when it stops, and customers don't remember the label name.
Give customers a reason to remember beyond the promotion: a clear everyday promise, a familiar look. The promotion sticker lives inside the identity template, and doesn't break it.
Start from this problemEach scent has a different look, the bottle and the refill pouch don't match, and the carton is another style again.
One shared template; color or marks tell scents and sizes apart; the refill pouch carries the same face as the bottle.
Start from this problemWords like safe for the whole family or gentle printed large but with no explanation; customers with small children read closely and find it hollow.
Say it in something concrete like the main ingredient, who uses it and how to use it. A big commitment is printed only when there is a file to prove it, and ask a legal advisor before printing.
Start from this problemAt Noticing. On the supermarket shelf customers only glance for a few seconds. A bottle that can't stand out in that time loses to the one that feels familiar in the hand.
Touchpoints are where customers look, touch or read about the product. You don't need to do everything at once. These five decide most of the choice at the shelf.
What customers hold and see every day, so it has to be recognized in both forms.
A supermarket decides in seconds, in a corner store bottles get stacked; test both at real size.
Dealers and shops see the carton before they see the bottle; the carton is also a billboard in the stockroom.
Customers compare many labels on one screen, so the first photo has to say who it is for.
A promotion is when customers decide the most, so the sticker has to sit inside the identity template.
Listed in the order to do them. A new label can stop at step two and still launch a trial; to reach chain shelves, keep going.
A mark, color and type that stand out on the shelf and are remembered beyond promotions.
Bottles, tubes, refill pouches and cartons in one template.
Guidelines for adding scents and sizes without breaking the shared face.
Marketplace product page photos that say who it is for and how to use it.
A materials kit for dealers and retail chains.
Sinh Vũ has not published a personal hygiene project. The two below solve the two closest problems: many products in one packaging system, and trust spoken through care.
A packaged consumer goods portfolio with many lines, all going to shelf from one shared die-cut: Sinh Vũ built the logo system, identity and packaging…
One die-cut template used across a consumer goods packaging system: exactly the problem of many scents and many sizes.
MEDI Plus is a new kind of medical complex, where patients are cared for gently from the very first moment. Sinh Vũ built the face and the digital nervous system for the clinic…
Professional trust spoken through care, not through promises: closest on the matter of safety for the family.
The principles behind it
The bottle must stand firm, press easily with one hand, and the label must survive water. The front states the type of hand wash and who it is for, then the scent or imagery. Test a real sample beside other labels on the shelf.
Give the pouch the same color, mark and main type as the bottle. Add a short pouring guide on the back. Customers must see the pouch and the bottle as one house at a glance.
Choose a mark of color or shape of your own, with little text, then test at real shelf size beside a few big labels. A supermarket shelf decides in seconds, so everything must read at once.
Leave room for the mandatory label information first, then design the rest. Ask a legal advisor about labeling content before you sign off the print template.
Give customers a reason to remember beyond the promotion: a clear everyday promise and a familiar look. Make the promotion sticker sit inside the identity template so every discount still reminds customers of the label's name.
A few lines about the product, where you sell it and what is holding you back is enough. Sinh Vũ will read it and reply within one working day.