Customers stand in front of the shampoo shelf and choose in a few seconds.
Haircare sells the right fix for each head of hair. Sinh Vũ makes the bottle, label and shelf say which hair type suits which product, without looking like a mass-market brand.
Three things first: a hair type label you understand at a glance, a bottle that stands apart from mass-market goods even at large volume, and a clear place on the shelf. Together they decide whether customers pick the product up or walk past.
Dry hair, oily hair, dyed hair, hair loss: each type gets a color mark you can see from far away.
Bottle shape, cap and label material state the product's position, so it doesn't look like a promotional item.
Blocks of color and type clear enough to be recognized among dozens of bottles of the same size.
All are haircare, but the place of sale and the buyer differ, so each group needs its own way of presenting.
Their customersMostly bought at supermarkets and on marketplaces, chosen by hair problem and by habit.
Brand challengeStand out on a crowded shelf and say clearly which hair type the product is for.
Their customersCustomers buy less often but more carefully, and like a small, good-looking bottle that sits well on a desk.
Brand challengeA bottle worth keeping, with an explanation of how and when to use it.
Their customersHairdressers choose to use them and recommend them to their own clients.
Brand challengePackaging and materials that make a stylist want it on the work table and feel confident recommending it.
These are the places where haircare brands tend to lose customers even when the product is good.
In front of the shelf, customers read the product name without understanding it, then take the familiar bottle.
A color-mark system by hair type, with large type naming the hair problem first and the product name second.
Start from this problemLarge volume and a label thick with text make it look like a promotional bottle even though the product is good.
Cut the text, pick one dominant block of color, and use label material and cap detail to raise the position.
Start from this problemThe same green, the same leaf image, the same promise of smooth hair.
Find what is truly your own, such as an ingredient, the Vietnamese hair type or the core user, then build the identity around it.
Start from this problemThe stylist uses the product at the chair, clients ask to buy, and there is nothing to take home or to remember the name by.
A salon kit: recommendation cards, a small display stand, and trial samples that carry the brand name.
Start from this problemAt Noticing. Customers walk past the shelf and look for only a few seconds. A bottle that doesn't state the hair type and doesn't differ from its neighbor doesn't get picked up.
Touchpoints are where customers see, hold or hear about the product. You don't need to do everything at once. These five decide most of whether customers choose the product.
What customers see in the bathroom every day, so it is also what they remember most.
Helps customers choose the right type in seconds and cuts wrong purchases.
Where the product stands beside dozens of other bottles and has only a few seconds to be chosen.
A hairdresser's recommendation carries weight with their own clients.
Misused oils and hair masks seem ineffective, and customers don't buy again.
Listed in the order to do them. A new brand can stop at step two or three; a brand with many lines goes all the way.
Find what is truly yours so you don't compete head-on with big brands.
Name, mark, color and type: the base for being recognized from far away on the shelf.
Bottles, labels, boxes and a color-mark system by hair type.
Materials and recommendation cards for salons and dealers.
Small stands and point-of-sale items for counters and partner salons.
Sinh Vũ has not published a haircare project. The two below solve the two closest problems: a premium look in cosmetics, and one packaging template used across a whole system.
Callidora, a skincare cosmetics brand, had Sinh Vũ build a feminine, premium identity system that keeps its promise of beauty from healthy skin from the very first glance.
Feminine and premium without cliché: a premium visual direction for a care brand.
A packaged consumer goods portfolio with many lines, all going to shelf from one shared die-cut: Sinh Vũ built the logo system, identity and packaging…
One die-cut template used across the whole packaging system: fits a shampoo, conditioner and treatment range from one house.
The principles behind it
Cut the text on the front, choose one dominant block of color, and use label material or cap detail to raise the position. Test the bottle beside the big brands on a real shelf.
Use a color mark for each hair type, state the hair problem in large type and the product name smaller. Keep the same mark system on the bottle, the shelf and the sales page.
Yes, if the product comes with materials and items that make it easy for stylists to recommend. A salon only mentions a brand whose name it remembers and trusts.
The salon's customer is the stylist first and the user second. Packaging has to look good on the work table, hold up to heavy handling, and come with materials so the stylist can explain it.
A few lines about the product, where you sell it and what is holding you back is enough. Sinh Vũ will read it and reply within one working day.