A bag of snacks gets just a few seconds to be picked up.
People buy snacks almost by reflex, so the front of the pack has to say everything in a blink. Sinh Vũ makes your pouches, boxes and gift boxes fun to look at, clear on flavor and worth picking up.
Three things: a front you can read in a few seconds, a mark for each flavor you understand at a glance, and a gift box that keeps the house's face through the holidays. When shoppers see the flavor, see it looks good and see it is worth the money, they pick it up.
Product type, name and flavor come forward first, decoration second.
The whole range stays one house without making shoppers read small print.
Every holiday, people still recognize your brand.
Biscuits, nuts and packaged snacks sit in different places on the shelf, so each needs its own way of telling the story.
Their customersShoppers buying for the family, for children and as holiday gifts.
Brand challengeFun to look at yet trustworthy, with single bags and gift boxes both recognizable as one house.
Their customersHealth-minded shoppers who read labels and compare sources.
Brand challengeTell the source of the ingredients in plain words and real photos, avoiding overblown claims.
Their customersYounger shoppers buying fast at a convenience store or the checkout counter.
Brand challengeStand out among dozens of same-size bags in a few seconds, and be remembered by name for the next purchase.
These are the places snacks lose customers that great flavor can't rescue.
There is plenty of decoration but no sign of the biscuit or the nuts, so shoppers don't know what is inside.
Put the real product on the front, with a proper photo and a flavor name you can read clearly.
Start from this problemEach new flavor gets a new bag, and the range looks like it belongs to several brands.
One shared bag frame, with each flavor changing its own color and mark.
Start from this problemImported bags catch the eye more and your homegrown product gets pushed to the bottom.
Find what only you have, such as the growing region and the recipe, then bring it to the front.
Start from this problemA different box every occasion, so regulars don't recognize it and leftover stock goes to waste.
Keep one box framework and change only the decoration each occasion.
Start from this problemAt the Choose stage. Shoppers pick up the bag and decide in a few seconds, often right at the checkout counter.
Touchpoints are the places where customers see, touch or hear about the product. These five decide most of the choice between picking up and passing by.
The place where the decision is made in a few seconds.
The spot for reflex buying, where you need to stand out among many bags of the same size.
Most sales are concentrated in a few occasions a year.
Shoppers see the bag here first, then again on the shelf.
Shoppers look at photos of the bag, the back and the reviews before ordering.
In the order Sinh Vũ suggests doing them. A new product can stop at step two and be ready for the shelf.
Name, mark, colors and type: the foundation for every bag.
Bags, boxes and a shared frame for many flavors.
Standard product photos for the front, marketplaces and promotion.
Visuals for the holidays and new-flavor launches.
Once you have many flavors: guidelines so every flavor follows the frame.
Sinh Vũ has not published a snack or confectionery project. The two below are the closest: a specialty packed in bags to take home, and rice packaging standing on the shelf.
Hung Van's Black Thai delicacies leave the smoky kitchens of Nghia Lo for the shelf and the gift table. Sinh Vũ built a packaging system that keeps the woodsmoke…
Highland specialties packed in bags, every bag carrying the same place name and pattern: the same problem of small bags keeping the house's face.
FreshRice sells packaged rice on exactly one promise: good rice is rice that stays fresh. Sinh Vũ built the identity and packaging so that promise shows clearly right on the shelf.
Packaging that keeps the full fresh flavor and holds its ground on the shelf: a way to make a product's quality visible.
The principles behind it
The front has to read in a few seconds: the type of treat, the name and the flavor. The mandatory text and the decoration need to share the space from the start so they don't fight.
Goods sold on the domestic market must carry, in Vietnamese, the product name, the name and address of the responsible organization and the origin, plus mandatory content specific to each product group (Article 10 of Decree 43/2017/ND-CP, as amended by Decree 111/2021/ND-CP). The design should leave room for this from the start.
Only state what the product's documentation can prove. Tell the rest through origin and method, not through promises.
Keep one box framework all year and change only the decoration for each occasion. A box that changes less is also less likely to be dropped once the holiday has passed.
Keep the shared frame and change the flavor's color and mark. That way a new flavor launches fast and the range is still one house.
A few lines about the product, where you sell it and what is holding you back is enough. Sinh Vũ reads it and replies within one working day.