Overseas buyers ask for your documents before they ask for a price.
They can't read a story written in Vietnamese, so your packaging and documents have to speak to them on their own. Sinh Vũ makes your packaging, profile and booth read at once: clear source, clear certifications, clear standards.
Three things: bilingual packaging with space ready for target-market information, a company profile with clear certifications, and a shared set of visuals for trade fairs. Halal is the food standard under Islamic rules, so the mark and the related information must be placed to specification.
The target market's mandatory information gets room from the design frame onward.
Buyers can read the factory, the certifications and the output at once.
Booth, catalog and spec sheet share one face.
Agricultural goods, Halal canned food and processed food reach buyers by different routes.
Their customersImporters and distributors in the target market, who judge by documents and samples.
Brand challengeGive agricultural goods a brand face of their own instead of selling them as unnamed goods.
Their customersBuyers and consumers in markets with Halal requirements, who pay close attention to the certification mark.
Brand challengePlace the certification mark and information to specification while keeping the packaging attractive and clear.
Their customersDistributors and retail chains abroad, who compare many suppliers.
Brand challengeOne packaging and document system for the whole range, so buyers remember the supplier.
These are the places export food loses customers that quality can't rescue.
The packaging tells a lovely story in Vietnamese, and overseas buyers see only an unfamiliar bag.
Rewrite the story in the language and manner of the target market, not word for word.
Start from this problemOne line missing or wrong against the target market's requirements can get a shipment held.
Leave room for the mandatory information from the design frame onward; confirm the exact content with the importer and the certifying body.
Start from this problemYou send scattered catalogs with certifications spread around, and buyers struggle to trust you from the start.
One ordered company profile: factory, process, certifications, product range.
Start from this problemThe booth in one style, the catalog in another, the packaging in a third, and buyers can't tell which house it is.
One shared set of visuals for the booth, spec sheets and packaging.
Start from this problemAt the Check stage. Buyers read the documents, the spec sheets and the certifications before they trust you and order samples.
Touchpoints are the places where buyers see, touch or read about a supplier. These five decide whether they ask further.
What buyers hold in their hands when they look at samples.
What buyers read first, even before they ask for a price.
Where you meet many buyers within a few days.
They help buyers compare suppliers quickly.
Buyers research here before they get in touch.
In the order Sinh Vũ suggests doing them. A new exporter can stop at step two and be ready to meet buyers.
Name, mark, colors and type that work in many markets.
Bilingual packaging with space ready for the target market's information.
Company profile, catalog and spec sheets.
Booth and items for trade fairs.
Once you serve many markets: guidelines so every market follows the frame.
Sinh Vũ has not published an export food or Halal project. The two below are the closest: packaged rice holding its own on the shelf, and a packaging system for many food lines.
FreshRice sells packaged rice on exactly one promise: good rice is rice that stays fresh. Sinh Vũ built the identity and packaging so that promise shows clearly right on the shelf.
Identity, slogan and packaging for packaged rice that keeps its full fresh flavor: close to the rice and agricultural goods problem.
Sinh Vũ built the brand architecture, identity system, and packaging system for FOOD HANOI, including Phú Quý noodles, iodized seasoning, and Life…
Brand architecture and a packaging system for one maker's many product lines: a way to make a whole range read as one house.
The principles behind it
Leave room for the target market's mandatory information from the design frame onward. The exact content must be confirmed with the importer before printing.
The exact content and marks are set by the certifying body and the importer, so you need them before the design frame is built. Sinh Vũ leaves room and places the mark to the specification that body issues.
It should include the factory, the process, certifications and the product range, in order. Once buyers have read it, they should know at once what you can do and where the evidence is.
Rewrite it in the manner of the target market, not word for word. For the mandatory text, use exactly the wording the target market requires.
A shared set of visuals for the booth, catalog and spec sheet, plus real packaging samples. Buyers remember the more consistent booth.
A few lines about the product, where you sell it and what is holding you back is enough. Sinh Vũ reads it and replies within one working day.