The best garden is the one that still looks good after several seasons.
Landscape sells something that grows over time, which makes it very hard to capture in a day. Sinh Vũ helps a landscape firm tell that story, so it isn't seen as just someone who plants trees.
A positioning that shows the firm designs spaces and doesn't only plant, a photo set that follows a garden through the seasons, and a profile that tells each garden as a problem solved.
State clearly whether the firm takes design, construction or both, and which kinds of space it works on.
Shot when the work is new, then a few months later, then a year on, so clients see the garden grow.
Each garden states its area, sun and wind conditions, the plants chosen and why.
Designing, building and selling plants are three different jobs, so clients arrive with three different worries.
Their customersHomeowners and investors who want a green space with intent, often built together with the architecture.
Brand challengeShow clients the designer understands soil, sun, wind and plants, and doesn't just draw pretty pictures.
Their customersHomeowners who already have an idea and need a crew that builds to the drawings and knows how to care for plants after handover.
Brand challengeKeep the garden thriving after handover, and prove it with photos of gardens built many seasons ago.
Their customersRetail buyers and builders, choosing by healthy plants, clearly sourced stock and good advice.
Brand challengeHave a name and a way of displaying so clients remember where they buy plants, not just the price.
These are the places landscape firms tend to be undervalued even when the work is careful.
Plants still small, soil still bare, and the photo doesn't show what the garden will become once it fills in.
Schedule a reshoot of the same garden after a few seasons, from the same angle, to assemble a time series.
Start from this problemClients ask for a price per square meter or per plant, not about the design idea.
Position the firm clearly as a designer of spaces and build a profile that tells the process from survey to plant selection.
Start from this problemNames and logos full of leaves, trees and green; side by side they can't be told apart.
Find a detail of your own in how the firm looks at a garden, and test the logo at small size on vehicles, uniforms and plant tags.
Start from this problemClients fear plants will die and the garden decline, and don't know who cares for it or how.
Put plant care guidance and a maintenance schedule in the handover file, laid out tight and easy to keep.
Start from this problemAt the shortlist stage. Clients look at project photos to decide who is worth meeting. If the photos show only newly planted trees, it is hard to believe the garden will be beautiful.
Touchpoints are the places where clients see, touch or hear about the landscape firm. You don't need to do everything at once. These five decide most of the first impression.
They show the hardest thing to prove: the garden still looks good over time.
Homeowners and investors use it to compare design firms with one another.
Where clients see gardens by type of space: rooftop, front yard, villa garden.
Where you post seasonal garden photos and plant care tips, and keep in touch with past clients.
Small, but sitting right in the client's garden and seen every day.
Listed in the order to do them. A small firm can stop at step three; a firm taking on many projects goes all the way.
Name, mark, color and type, distinct enough not to blur into every greenery company.
A garden photo set and a seasonal reshoot plan, building up over many years.
A company profile that tells each garden as a problem solved.
A website that groups gardens by type of space and leads to a site survey.
Plant care guides and a plant and supplies catalog for retailers.
Sinh Vũ has not published a landscape or garden project. The two below sit close in building a profile for a construction company and in branding a service done in the field.
2005DDIC gave Sinh Vũ its value system of dedication and trust as a construction contractor, to translate into a brand identity system running from drawings to construction site signage.
A profile and brand handbook for a construction investment company: close to a landscape firm's company profile.
2025kythuat.work handles repairs, installation, cleaning and refresh work for apartment residents. Sinh Vu built its identity, website, paperwork and field operating system…
A service done at the client's home: close in the crew entering the client's space and keeping the promise after the work is done.
The principles behind it
Avoid leaves and the simple tree, because almost every firm uses them. Sinh Vũ looks for a detail of your own in how the firm looks at a garden, and tests the logo at small size before settling.
Shoot in early morning or late afternoon when the light is soft, and reshoot the same angle by season. Close shots show plant detail, wide shots show the layout of the whole garden.
A few signature gardens by type of space, each stating conditions, the plants chosen and photos over time; the working process; the care policy after handover.
A small but consistent one: name, logo, plant tags, bags and the way goods are displayed. Clients remember where they buy plants when all of that speaks in one voice.
Show clients the design and the plant selection before talking about the build. A profile that tells the process and seasonal garden photos help clients see where the value lies.
A few lines about the firm, the kinds of gardens you have done and what is holding you back is enough. Sinh Vũ reads and replies within one working day.