Pick brand colors by industry
About this tool
Fill in one, two or all three boxes. The tool suggests a main color, two supporting colors and one accent, explains why, then tries them on real objects.
Use it when
- Opening a shop, no idea what color to pick
- Want colors that suit your element and industry
- You love one color, unsure what to pair it with
- No sign-up needed
- Your birth date never leaves your device
- Drag to adjust
One nice color is not yet a brand
One job per color
The main color is what people remember, supporting colors split areas and carry backgrounds, and the accent is used sparingly for buttons, prices and anything that needs attention. When four colors fight for space, none of them is remembered.
Suit your element, but not only that
Many Vietnamese business owners want colors that suit their element. Each element matches several colors, so you can still pick one among them that fits the industry, reads well and prints cleanly.
Follow the industry or stand apart
Many industries have familiar colors: clinics lean blue, restaurants lean red and orange. Following them tells people at once what you sell; standing apart makes you easier to spot. Either works, as long as it is a deliberate choice.
Brand colors by industry
Each industry below comes with color and type sets prepared by Sinh Vũ in the tool. An industry’s familiar colors are estimated from studio experience: a reference, not a rule.
Food and beverage
Restaurants and packaged food often use red, orange and yellow, because these colors suggest hot, tasty food and make viewers feel hungry. Healthy drinks, tea and nut milks tend to choose green. Coffee almost always includes brown.
- Hearthtomato red #C62828
- Roasted coffeecoffee brown #5B3A29
- Fresh gardenleaf green #2E7D32
- City nightlotus pink #E4007C
Education
The education sector in Vietnam is used to blue (a color that suggests trust and seriousness) and orange or yellow (colors that suggest joy and energy), because parents need to feel reassured while learners need to feel at ease. Preschools and centers for young children often choose bright colors such as orange, yellow and green, while international schools, universities and exam-prep centers usually choose deep blue or burgundy to convey credibility. Language centers and skills classes for adults tend to pair blue with a standout accent such as red or orange, so they feel both trustworthy and memorable.
- Blue notebook pagedeep blue #1B3A6B
- Blue ink penink blue #1F4E9C
- Library cornerearth brown #8A5A2B
Healthcare
In Vietnam, the medical and pharmaceutical sectors are used to green and blue, because these two colors suggest cleanliness, calm and reassurance, and patients feel less anxious looking at them. Pharmacies often choose green (the color of the green cross, a familiar sign of a drugstore), while hospitals and clinics often choose blue for its sense of trust and seriousness. Dental, aesthetic and mother-and-baby clinics often add jade green, soft pink or ivory white for a gentler feel, while traditional medicine often uses moss green, earth brown and pale yellow to evoke plants and tradition.
- Trusted greendeep blue #0B5394
- Gentle leafdark green #2E7D4F
- Ripe plumplum purple #7B2D5B
Finance
The financial sector in Vietnam is used to deep blue and green, because these two colors suggest stability and trust, and are easy to look at for a long time on paper and on screens. Large banks lean toward blue and green to create a sense of safety, while insurers often use blue or red to evoke protection. E-wallets and fintech companies (financial services that run on the phone) usually choose fresher colors like purple, pink and orange to look young and approachable, while red combined with gold is tied to banks and securities firms that want to feel strong and familiar to Vietnamese eyes.
- Green ledgerdeep blue #12355B
- Headquarters greendeep blue #0B3C7D
- Honeyhoney brown #7A4A12
Hospitality
Travel in Vietnam usually relies on blue and turquoise (the colors of the sea and sky) because they suggest openness, reassurance and trust before guests arrive. Beach and island resorts often pair turquoise with orange or sunny yellow for warmth, while mountain, eco and homestay brands (local family homes rented to guests) tend to choose green and earth brown for a feel close to nature. Package tour operators often use red or orange to stand out, but many look so alike that guests struggle to remember which is which.
- Morning mossdeep moss green #2F5D3A
- Early indigoindigo #1F3A5F
- Dried lotuslotus plum purple #7B3F5A
Beauty
Women's cosmetics often use powder pink, beige and white to suggest smooth skin. Premium lines often add bronze gold. Dermocosmetics (cosmetics with therapeutic ingredients) choose white and blue to look like a laboratory. Natural lines choose soft green and earth brown.
- Powder pinkclay pink #A85C64
- Clean skin roomgray blue #2F5D8A
- Earth and leafolive green #5E6B3A
- Golden nightbronze gold #C8A15A
Agricultural produce, seafood and OCOP
Agricultural products often use green, rice gold, and earth brown to evoke the fields. Seafood uses blue. OCOP products (the One Commune One Product program) often add red and gold to look like gifts from the countryside.
- Rice fieldseedling green #3F6B26
- Red earthred earth brown #8A3B1F
- Open seasea blue #0B4F8A
- Dó papervermilion red #A4161A
Try this industry’s palettesIndustry page Agricultural produce, seafood and OCOP
Architecture and interiors
Architecture and interior firms in Vietnam often use black, white, grey and wood tones, because these colors are neutral, don't compete with project photography, and give homeowners a sense of solidity and restraint. High-end and villa design studios usually choose black or navy with bronze gold for a refined look. Warm, cozy residential interiors favor wood brown, beige and cream to feel approachable. Construction and building firms lean toward deep blue or orange, since these two colors suggest stability and reliability. Many firms end up looking alike, so the room to stand out lies in how you combine colors and keep them consistent, not in picking an unusual color.
- Raw concretestone gray #5B6068
- Walnut brownwalnut brown #6B4A32
- Purple plum blossomplum purple #5E2A56
Try this industry’s palettesIndustry page Architecture and interiors
Cars and motorbikes
The automotive and motorbike sector in Vietnam commonly uses red, deep blue, black and silver. Red suggests speed and power, so motorbike makers and sports car showrooms often choose it. Deep blue feels solid and trustworthy, suited to family car dealerships and used vehicle sellers who need to keep customers' trust. Black and silver (a bright metallic tone) are common in service workshops, parts suppliers and luxury cars, because they suggest technical skill and precision, while yellow or orange is often added to repair shop signs so they are easy to see from a distance.
- Steady handsdeep blue #14346B
- Steady batterydeep blue #12356B
- Green garageforest green #1F6B4A
Try this industry’s palettesIndustry page Cars and motorbikes
Beauty and wellness services
Spas and beauty salons often use beige, pale pink and soft green to suggest relaxation. Aesthetic clinics add white and jade green to look as safe as a medical facility. Gyms go the opposite way: black, red and orange to suggest strength.
- Lotus tealotus leaf green #4F6F52
- Bright clinicjade green #127C7A
- Velvet rosevelvet rose #B0174F
- Enduranceorange-red #FF4D2E
Try this industry’s palettesIndustry page Beauty and wellness services
Energy
The energy sector in Vietnam is used to deep blue, red and orange. Deep blue conveys stability and safety, which suits power and infrastructure with multi-year contracts. Red and orange are common in oil and gas because they are easy to spot from far away on gas station signs. The solar and green energy segment often picks green and yellow, but nearly every company does the same, so customers struggle to tell them apart, and many only show a leaf rather than real capability.
- Brown paper, green leafmoss green #2F5D3A
- Clean vehiclesdeep blue #14407A
- Earth and soilcopper brown #8A4B25
Fashion and lifestyle
Fashion usually lets the product speak for itself, so brands often use black, white and neutral tones like beige and gray. Sportswear and streetwear do the opposite, using vivid colors to stand out in photos and on shelves.
- Black and whiteblack #111111
- Linenmilk brown #7A5E46
- Night streetsignal orange #FF5A1F
- Speedelectric blue #1F4BFF
Try this industry’s palettesIndustry page Fashion and lifestyle
Craft villages and heritage
Craft villages often use colors taken from the materials themselves: vermilion red and gold of lacquerware, indigo of dyed cloth, blue glaze of ceramics, brown of wood. Modern handicrafts favor white or beige backgrounds so the product stands out on its own.
- Lacquervermilion red #8E1B1B
- Indigoindigo #23305E
- Blue glazeblue glaze #2C5F8D
- Natural woodwood brown #6B4423
Try this industry’s palettesIndustry page Craft villages and heritage
Logistics
Logistics companies in Vietnam often use deep blue, red and orange, because blue suggests reliability, while red and orange stand out clearly from a distance on vehicles, warehouses and signage. Long-haul transport and warehousing usually choose deep blue or navy (a very dark blue, close to black) to convey stability and punctuality. Last-mile delivery (from the warehouse to the recipient's hands) and express delivery often choose red, orange or yellow to suggest speed, and to make drivers and parcels easy to recognize on the street.
- Navy warehousenavy blue (very deep blue) #12356B
- Green linenavy blue (very deep blue) #12306B
- Home kitchen leafforest green #166534
Industrial manufacturing
Factories in Vietnam often use deep blue (the color of reliability and keeping to deadlines) and red or orange (the colors of fire, machinery and weight), because a buyer sitting far away needs to see right away that this factory is serious and run professionally. Mechanical, metal and electrical businesses tend toward blue, steel gray and red. Plastics, packaging and food businesses often use green or orange to suggest cleanliness and safety. Because everyone chooses this way, factories look alike when placed side by side on paper, and where you can stand apart is in using color consistently and deliberately, not necessarily in changing the colors.
- Factory greendeep blue #12356B
- Indicator light redbright brick red #B3261E
- Wrapping paper brownearth brown #7A4B24
Try this industry’s palettesIndustry page Industrial manufacturing
Communications
Media businesses in Vietnam often choose red, orange and deep yellow because these warm colours grab attention and suit a lively, idea-rich image. Film and creative advertising studios tend to favour black with one vivid accent to look professional. News outlets are associated with red in mastheads and big headlines, while corporate communications and PR consultancies for large companies often use blue and navy (a deep blue that is almost black) because they feel trustworthy. As a result many look alike, and choosing a less common colour, such as moss green or earthy pink, helps a brand be remembered.
- Red beaconvermilion #C8102E
- Early bulletinbrick red #B3261E
- Garden partydeep moss green #3F5A2E
Professional services
Professional services in Vietnam are used to navy blue (deep blue) paired with gray and white, because these colors suggest stability and discretion, which suit things clients cannot see, such as advice or a signed confirmation. Law and audit firms often add bronze gold or burgundy (a reddish brown) for a sense of authority and heritage. HR and consulting firms tend to choose green, teal or orange to look more approachable and easier to talk to.
- Steady bluenavy blue (deep blue) #1F3A5F
- Crimson redburgundy (brownish red) #7A2330
- Ripe plumdeep plum purple #5B2C6F
Try this industry’s palettesIndustry page Professional services
Real estate
Vietnamese real estate is used to navy blue (deep blue), bronze gold and burgundy, because these three colors suggest solidity, value and prestige, exactly what buyers need to trust when they commit money to a home that isn't finished yet. Apartment and large urban development brands often pair navy with gold for a sense of durability, while villa and high-end resort brands lean toward bronze gold, black or deep moss green for an upscale feel. Townhouse, land plot and small brokerage brands usually use red, orange or green to stand out on advertising boards, but that also makes them look alike and hard to remember.
- Green filedeep navy blue #1B2A4A
- Blueprint bluenavy blue (dark blue) #1F3A5F
- Meeting leafpine green #2E6B4F
Retail
Retail in Vietnam is used to red and yellow, because these two colors suggest low prices and promotions, and catch the eye of passersby very quickly. Supermarkets and convenience stores often add green or blue to feel fresh, clean and trustworthy, while mother and baby stores and cosmetics shops tend to choose pink and light purple to feel approachable. Since everyone uses red and yellow, customers struggle to remember which store is which, so a distinct and consistent color is where you can stand apart.
- Fresh leaves at the alley entrancedeep green #1E6B3A
- Red market daybright brick red #C62828
- Morning mist bluedeep blue #0B4F6C
Technology
Most technology companies in Vietnam choose blue, because it suggests stability, safety and trust, which suits software and companies that hold customer data. Digital finance and management software often use deep blue or teal to look solid, while consumer apps, online education and e-commerce tend to add orange or purple for a younger, more energetic feel. Because everyone picks something similar, customers struggle to remember any of them. This is exactly where you can be different and still keep your credibility.
- Clear waterdeep blue #1F4E8C
- Ink purpledeep ink violet #4A2A82
- Real brown paperearth brown #7A4B2A
What people often ask
Which colors suit my industry?
A brand color set usually has one main color, two supporting colors and one accent. The tool suggests a set from your industry, the colors you like, and your element by birth year or founding date if you wish, with color codes for print and for the web.
Whose birth year should I use?
Usually the owner's. When a business has several owners, people often use the founding date instead. The tool works with the lunar year: a date before Lunar New Year belongs to the previous lunar year.
How are the element colors decided?
By the Nạp Âm system of the five elements, the common way in Vietnam to read an element from a birth year. Suitable colors are those of your own element and of the element that feeds it; colors to avoid are those of the element that overcomes it. This is folk belief, offered for reference, not a design rule.
Why does the suggestion differ from the color I typed?
If you enter a color, the tool keeps that exact code as the main color. Only in industries where brands tend to stand apart from the familiar colors, when your color falls right in that familiar range, the tool suggests the neighbouring hue and says why. Dragging on the color pad changes the color as you move it.
Can I use these color codes for printing?
HEX codes, the six-character color codes used on screens, are for screens only. The CMYK codes here (the four printing inks: cyan, magenta, yellow, black) are only a rough idea, not codes to print with. That is because the tool converts HEX to CMYK directly, not through the conversion table of a specific printer and paper. Give your printer the HEX code so they know the color you want, then ask for a proof on the actual paper. The main color is best fixed with a special mixed ink (a Pantone color, the standard color reference printers share).
Is the birth date I enter sent anywhere?
No. The element is worked out in your own browser. Only when you choose to send the palette to Sinh Vũ are the color codes sent along; the date is not.