Pet owners trust the places that love their animals.
Owners treat their pets as family, so they read labels closely and choose places they trust. Sinh Vũ makes packaging, stores and clinics both warm and trustworthy.
Three things: packaging that shows the ingredients clearly, real and warm pet imagery, and a place of sale that is tidy and clean. Owners choose on peace of mind first.
A back panel with tidy boxes for ingredients, which dogs or cats it suits and how to use it, readable in a few seconds.
Real pets in natural light instead of cartoons, so owners see this is a place that knows how to love an animal.
Clean, easy-to-read signs, counters and care areas, because animals are frightened and owners are anxious in an unfamiliar place.
All of them are about pets, but owners trust different things.
Their customersOwners read the label and compare ingredients, and often ask a vet or an owners' group before changing food.
Brand challengeShow owners, right on the packaging and before they read closely, that you understand the food and respect the animal.
Their customersOwners leave their animal for a bath, a trim, a checkup or boarding, so they need to trust the people caring for it.
Brand challengeShow that the place is clean and safe and that the people there truly love pets, from the shop sign to the way they greet you.
Their customersOwners buy toys, collars, beds and clothes, usually on feeling and on photos.
Brand challengeStand out among many similar items with a clear style and consistent product photos, in store and online.
These are the places where a pet brand loses owners' trust even with a good product.
Owners flip the pack over to find the ingredients, see dense small type and grow suspicious.
A back panel with clearly divided roles: an ingredient box, a box for which pets and ages it suits, a box for how to use it, in the same frame for every flavor.
Start from this problemCute cartoons make the food look like a toy, and owners find it hard to believe in the nutrition.
Stay warm but adult: real pet photos, tidy type, restrained color.
Start from this problemCustomers can't tell the shop from others in the neighborhood, because they sell the same brands.
One distinctive idea of the shop's own, such as specializing in one species or caring for senior pets, carried onto the sign, the service board and the loyalty card.
Start from this problemOwners leave their animal and see nothing that reassures them: an old sign, a cluttered counter, a different uniform on every person.
A storefront, counter and uniforms to one standard that is tidy, clean and warm, so the care place looks worth entrusting an animal to.
Start from this problemAt the Compare stage. Owners pick up two bags of food and flip them over to compare ingredients, so packaging that is hard to read or feels untrustworthy gets put back down.
Touchpoints are the places where owners see, touch or read about the brand. These five decide whether owners feel at ease.
What owners pick up and turn over to study most closely.
Owners choose where to leave their animal by the feeling they get from outside.
Show that the brand understands animals, and work on every channel.
Ties the customer to the store, and writing the pet's name makes the owner feel remembered.
Helps owners choose the right service and know what will be done for their animal.
Listed in the order to do them. A food brand follows this order; a store or care service moves step four up early.
Name, logo, color and type: warm without being childish.
Food or accessory packaging, with a back panel whose roles are clearly divided.
A set of real pet photos for packaging, the store and online.
Sign, counter, care area and uniforms.
Loyalty card and service board.
Sinh Vũ has not published a pet project. The two below are the closest because they are also food that buyers have to trust by eye.
Instant porridge is easily seen as a makeshift food, so Sinh Vũ built the identity and packaging for Cháo Life to keep the fresh, clean, wholesome feel even in a pack that cooks in minutes.
The front pulls the handle up, and the back carries the trust: ingredients, nutrition, how to use it. That is the division of roles pet food packaging needs.
Happy Farm is a clean organic produce chain in major cities. Sinh Vũ built a logo and identity that is fresh and approachable…
Food sold on trust because buyers can't check it and believe with their eyes: the same position as an owner choosing food for an animal.
The principles behind it
Avoid paw prints and cartoon dogs and cats, which countless shops already use. Sinh Vũ looks for a distinctive detail in the shop's own story, then tests it at profile image size.
The layout should have separate boxes for ingredients, which pets and ages it suits, and how to use it. The producer supplies the specific content and is responsible for it; Sinh Vũ handles the layout so it reads easily.
It needs a tight, reassuring identity, because owners choose a clinic by a feeling of trust. A sign, counter and uniforms to one standard already show care.
Real photos suit food and care services because they feel trustworthy. Cartoons have a place on accessories or gifts, if drawn with restraint.
Not yet. The minimum is a name, logo, color, sign, service board and photo template; add more as the store grows.
A few lines about the product or the store, your pet owners and what is holding you back is enough. Sinh Vũ reads and replies within one working day.