When the recipient opens the box, they are also reading what the giver thinks of them.
Businesses choose gifts to say what is hard to say in words. Sinh Vũ gives a gift company a box, card and catalog system that lasts many seasons, so each year only the seasonal part has to change.
Three things first: a box system with a fixed part and a seasonal part, a catalog that lets businesses choose quickly, and a place to print the giver's name while the box stays handsome. Those three mean peak season is less often a start-from-scratch scramble.
Box, tray, bag and card under one rule; each season only the content changes.
Divided into partners, customers and employees so the admin office can choose quickly.
A set position, size and color for the client's logo, so it never overrides the design.
Seasonal sets, gifts printed with a company name and premium gift boxes are all presents, but the people choosing them and what they worry about differ.
Their customersBusinesses ordering gifts for Tết, Mid-Autumn, 8 March and 20 October for employees and partners.
Brand challengeWork fast through a few peak weeks without losing quality: a fixed frame, with content that changes by occasion.
Their customersCompanies that need gifts carrying their own logo, in a different quantity with every order.
Brand challengePrint the client's name while the box still carries the gift maker's mark: leave room in advance, so clients don't each get a different style.
Their customersBusinesses giving to major partners and important clients, who weigh every detail.
Brand challengeThe material, structure and the way the box opens must say it is valued, from the very first opening.
These are the places where a gift company loses orders and the quality of the gift alone can't save it.
The admin office receives five or six similar quotes, picks by box photo, then forgets who made the gift.
A catalog with the gift company's own voice: choosing gifts by recipient, not just listing boxes.
Start from this problemA client wants a big logo and the box loses balance; every client gets a different style, so the gift maker can no longer hold its own look.
Set zones for the client's name in the box system: permitted position, size and color.
Start from this problemOrders pile in during the last months of the year, printing is rushed and errors compound; once the season ends, no one has time to fix them.
Lock the box frame a few months before the season, because samples and production still follow the design; in season only the content changes.
Start from this problemA handsome box, but the recipient can't tell where the contents come from, so the gift drifts into a generic one.
A card in the box saying where the gift comes from and who made it, with a few words from the giver.
Start from this problemAt Buy. The person choosing is usually the admin office, and the choice still has to be approved by leadership. If the catalog is hard to read and there is no photo of a complete gift set, they pick a supplier they already know.
Touchpoints are the places where customers see, touch or hear about the gift company. You don't need to do everything at once. These five touchpoints decide most of a customer's impression.
It is what the recipient touches first, and where the giver's name is printed.
It is what the admin office carries to leadership.
The place where the giver's words and the gift's story meet.
They let customers see the complete set instead of single items.
It is the moment the recipient decides whether they are valued.
Listed in the order to do them. A new company can stop at step two or three; one serving many large clients goes through them all.
Name, mark, color and type: the base for box, card and catalog.
A box, tray and bag system for many seasons, with a print zone for the client's name.
Photos of the whole boxed gift set, for the catalog and sales page.
A catalog organized by recipient and a gift selection chart for businesses.
Guidelines so every client who prints a name still keeps the shared look.
Sinh Vũ has built the brand and packaging system for a corporate gift company. A second project is close in the problem of gathering several seasonal gift lines under one face.
GIFT for LIFE started out in corporate gifting, and needed a brand trustworthy enough to stand beside the biggest names. Sinh Vũ built the identity and packaging system…
Outer box, shaped tray, bag, card and label under one rule: each season and each client changes only the content on a standardized frame, so work stays fast without losing quality.
Phúc Linh, a Vietnamese fruit and flower gift brand, had its four home seasons named by Sinh Vũ into one identity system: pick it up and you feel home, open it and you feel care.
One mark and one color system open many seasonal combinations: new gift lines can be added without breaking the brand.
The principles behind it
A few months before the season, because samples and production still follow the design. Timing for each item is on the matching service page.
Leave a print zone in the design and set the position, size and color for the client's logo. Clients may print their name but may not change the layout.
It should have one. A catalog helps the admin office choose quickly and present to leadership, unlike the loose box photos every supplier sends.
Avoid the default dragons, phoenixes and red and gold. Draw the imagery from your own gift set: the products, ingredients and craft, then keep that part across many seasons.
No. Keep the name, mark, core colors and box style; change only the motifs, cards and content by occasion, so returning clients still recognize you.
A few lines about the gift sets, your corporate clients and what is holding you back is enough. Sinh Vũ will read it and reply within one working day.