Shoppers need to see real fruit before they trust the flavor.
Dried fruit is often suspected of preservatives and unclear origin, especially the loose kind sold without a label. Sinh Vũ makes your packaging, photography and labels show shoppers the real fruit, where it is made and how.
Three things first: packaging that shows real fruit, a label that states the ingredients and production date, and a set of photos of the real raw material. Together they answer the question shoppers ask before buying: what is in this bag?
A clear window or a real photo on the bag, so shoppers see the color and the thickness of the pieces.
Ingredients, production date, expiry date and place of production readable at once on the back, so shoppers don't have to hunt through small lines.
Photos of the orchard, fresh fruit and the drying house, shot in the same light and style as the product photos.
All of it is dried fruit, but the shoppers and the occasions differ, so what the packaging has to say differs too.
Their customersEveryday snackers and shoppers buying Tet gifts.
Brand challengeShow soft pieces in true color, and state the ingredients clearly enough for shoppers to feel at ease.
Their customersSnackers, parents buying for children and people on a special diet.
Brand challengeShow the crunch and the real flavor, so the bag isn't mistaken for unlabeled loose dried goods.
Their customersShoppers looking for a convenient snack to carry and for a novel gift.
Brand challengeExplain what the product is and how to use it, since many shoppers aren't yet familiar with freeze-dried goods.
These are the places where dried fruit loses shoppers and good flavor can't save it.
The market holds a lot of loose, unlabeled dried fruit, so shoppers are wary even of products made properly.
A label with place of production, ingredients and production date; the drying method told in real photos right on the bag or an accompanying card.
Start from this problemA plastic bag with a stock sticker; on the shelf it blends in with dozens of dried fruits.
Give the bag its own layout: name, fruit type and a real image clear on the front, and one color per fruit within the same system.
Start from this problemIn season there is too much fruit, out of season too little; a dried product needs to sell all year.
Make packaging usable for many occasions: everyday snacking, Tet gift boxes, presents, so one product has many places to sell.
Start from this problemDark photos, pieces that look hard and dry; shoppers don't sense the sweetness, the crunch or the chew.
Shoot in natural light, with fresh fruit beside the dried pieces, plus real eating scenes from daily life.
Start from this problemAt the See stage. On a supermarket shelf or a sales page, shoppers glance for a few seconds. If the bag doesn't show real fruit, they pass.
Touchpoints are the places where shoppers look at, touch or read about your dried fruit. You don't need to do everything at once. These five touchpoints decide most of the impression.
It is what shoppers pick up and compare with the bag beside it.
Decides whether shoppers sense the flavor before tasting.
Where shoppers glance for a few seconds and then choose.
At Tet the box has to explain by itself why it is worth giving.
Where shoppers look for ingredients, production date and place of production before deciding to buy.
In the order to do them. A small producer can stop at step two or three; a larger brand goes all the way.
Name, mark and colors: the base for a whole line of many fruits.
A zip bag and gift box that show real fruit, with a clear label.
Photos of fresh fruit, dried fruit and real eating scenes you can use all year.
An introduction sheet for shops, agents and gift counters.
Sinh Vũ has not published a dried fruit project. The two projects below are the closest: seasonal Vietnamese fruit and flower gifts, and a packaging system for several food lines.
Phúc Linh, a Vietnamese fruit and flower gift brand, had its four home seasons named by Sinh Vũ into one identity system: pick it up and you feel home, open it and you feel care.
Four seasons of fruit and flowers wrapped into one gift box system: how to make a seasonal product sell on many occasions.
Sinh Vũ built the brand architecture, identity system, and packaging system for FOOD HANOI, including Phú Quý noodles, iodized seasoning, and Life…
A parent brand over several food lines: how to arrange the bags so they share one house yet stay distinct.
The principles behind it
The front shows real fruit and the fruit name; the zip and the seal are explained on the back. One color per fruit within the same system, so the whole line reads as one house.
Say only what is true: ingredients fully listed, the drying method shown in photos, and test results shown to shoppers if you have them. Don't use the words clean or natural when nothing proves them.
Ingredients, place of production, production date, expiry date and a contact code. Mandatory content follows regulation, so check it with a testing body or the regulator; the design will leave enough room.
The box needs to be easy to hold, let the product inside be seen, and include a short card about where the fruit is grown. The recipient should see at once that this is a selected gift.
Natural light, with fresh fruit beside the dried pieces, and scenes of people really eating it. The photo should show the chew or the crunch, not just the color.
A few lines about the product, the place it is made and what is holding you back are enough. Sinh Vũ reads it and replies within one working day.