Brand in the F&B industry.
In the food and beverage industry, brands are tasted before they are read. Here are Sinh Vũ's perspectives on how a restaurant, a beverage brand, or an F&B chain leaves a lasting impression.
Articles in the section
- F&B
Restaurants losing identity on food delivery apps
When customers order through a third-party app, the app interface becomes the first touchpoint. This article analyzes how restaurants can reclaim brand identity on platforms beyond their control.
- F&B
Dark kitchen: a brand without a physical space
Dark kitchens lack physical space to make an impression. The entire brand must exist on packaging and delivery experiences, presenting a design challenge quite different from traditional F&B.
- F&B
Bubble tea cups are mobile billboards
Every bubble tea cup and takeout box is a mobile advertisement. Most Vietnamese F&B brands are neglecting the cheapest real estate they own.
- F&B
When a brand is tied to a dish, not a restaurant
When a restaurant positions itself around a signature dish, the brand easily becomes associated with the dish rather than the establishment. This article analyzes when to separate the two layers of branding and when to let them support each other.
- F&B
Menus are not just lists of dishes
The menu is a pricing tool and a guide for choices, not just a list of items. Three common design mistakes are quietly draining your revenue.
- F&B
Expanding F&B chain: 3 identity control points.
When a chain of stores opens in rural areas, brand identity often dilutes with each kilometer. This article identifies three identity control points that need to be refined before signing a new lease.
- F&B
Renaming a shop means losing identity capital.
The name of the shop is not just words on a sign. It is an asset accumulated through each time customers remember, recommend, and return. Renaming means wiping that slate clean.
- F&B
Each branch of the F&B chain has its own style.
When each branch looks like a different brand, customers cannot accumulate memories about you. This is how to consolidate for an immediately recognizable experience.
- F&B
F&B identity and the right to price high.
With the same drink, a polished identity creates a price gap that customers accept. This article analyzes the mechanisms of perception, trust, and value signals in the F&B industry.
- F&B
Takeaway packaging is a mobile advertisement
Cups, bags, and seals are mobile media. If your identity cannot thrive on them, your F&B brand is wasting the most valuable resources you are paying for.
- F&B
How far should new restaurants invest in identity?
Three levels of identity investment for new restaurants in the F&B sector, categorized by chain ambition, helping owners avoid early and incorrect spending.
- F&B
F&B: transparency as positioning
After food safety scandals, customers no longer trust promises. Transparency is not just about legal compliance; it has become a real competitive advantage in the F&B industry.
- F&B
Your product is great, but it is silently dying on the shelf
In a supermarket with over thirty thousand items, good taste alone cannot save an invisible packaging.