Brand in the cosmetics industry
Cosmetics is an industry of touch and the promise of skin. The articles shared by Sinh Vũ explain how a cosmetics brand chooses imagery, packaging, and voice to gain trust.
Articles in the section
- Cosmetics
Cosmetics packaging and conversion rates on the shelf
In the retail cosmetics aisle, packaging not only protects the product but also serves as the first touchpoint that determines whether a customer picks it up. This article analyzes visual mechanisms, common design errors, and the right mindset about packaging as a conversion tool.
- Cosmetics
Vietnamese cosmetics escape the trap of looking like imported goods
When 90% of the cosmetics shelf is imported goods, Vietnamese brands need more than just a good formula. This article analyzes the causes of sameness and the path to building an uncopyable identity.
- Cosmetics
Cosmetics brand color: an asset to own, not a trend to follow
On the cosmetics shelf, color is a competitive asset, not a matter of feng shui or personal preference. This article explains how to own a color and maintain it.
- Cosmetics
Local cosmetics brand on retail shelves
Successfully selling online does not mean that the identity is ready for the Watsons or Guardian shelves. This article analyzes what truly needs to change before entering retail.
- Cosmetics
The packaging conveys 'cheap' even though the product is very good.
When packaging does not keep up with product quality, customers walk away before making a purchase. An analysis contrasting Thorakao and Cocoon shows why a screen-first design determines fate on the shelf and on the screen.
- Cosmetics
50 identical serum bottles: escaping the trap of mass production in the cosmetics industry.
When the barriers to entering the cosmetics industry are nearly nonexistent, dozens of serums with the same formula and minimalist packaging sit side by side on the shelf. This article analyzes the mechanism that creates the sameness trap and the path out through a true brand.