Branding in the tourism industry
Travel and accommodation sell a memorable experience. Perspectives on how a destination or a hotel tells its own story.
Articles in the section
- Travel
Similar homestays: breaking free with a unique identity
When thousands of homestays share the same language and imagery, the only thing left to compete on is price. This article analyzes the mechanism and how to build identity to break free.
- Travel
Tourism brands break free from OTA dependency
When a brand is strong enough, customers actively seek it out directly instead of booking through platforms. This is a business problem, not a design problem.
- Travel
Travel: identity lives in every touchpoint on-site
In the tourism industry, experience is the product. Brand identity must be present at every touchpoint on-site, not just in advertisements.
- Travel
Homestays become accommodation brands: before beautiful photos
Beautiful photos only attract the first view. What transforms a single homestay into a true accommodation brand starts from a completely different place.
- Travel
Beautiful photos, one-star review: the deadly distance of a resort.
When the promotional images of a resort are too beautiful compared to reality, customers do not stay silent. They write one-star reviews and share them everywhere.
- Travel
Thousands of identical homestays: the cost of lacking identity
When every homestay uses the same white-green-tree decor photos, competition boils down to one thing: price. This article analyzes why identity is the only escape from that cycle.