Brand practice guide
Practical guides to help you understand how a branding project unfolds, what to prepare, and what to expect.
How long does it take to create an identity system
The realistic timeframe to build a brand identity system, the factors that determine progress, and the reasons why projects take longer than expected.
ProcessDesign feedback: preference or strategy?
Distinguish between two types of feedback when reviewing designs: feedback based on personal taste and feedback based on brand strategy. Knowing this difference is key to making the right approvals.
ProcessWhen to hire a brand studio
The self-determination framework helps business owners identify the right time to invest in professional branding, and when it is not necessary.
ProcessBranding remotely while maintaining standards
Geographical distance is not a barrier if the process is clear enough. This article discusses how to coordinate effectively between clients and studios remotely while maintaining output standards.
ProcessDeliver the identity for the team to use, not to store away.
Guidelines that are beautiful but unused are a waste. This article discusses how to deliver brand identity so that the entire team can actually implement it, rather than just storing files away.
ProcessRepositioning without losing identity
Repositioning is not about starting from scratch. There is a framework that helps businesses refresh without losing what customers have come to trust.
ProcessHow clients should participate in the branding project correctly
A practical guide for business owners to engage correctly in brand design projects, avoiding endless revision loops and extended timelines.
ProcessWhat clients should expect at each step of the branding process
Understanding each stage in the branding process helps business owners avoid surprises, waste budgets, and achieve the expected results.
The problem solvedElevate local brands to national standards
Expanding nationwide is not rebranding. This is a way of thinking and a process that helps local businesses maintain their essence while meeting national operational standards.
ProcessHow many revisions are enough?
Iteration is the essence of design, but unlimited revisions are not professional. This article analyzes the boundaries that need to be established in contracts and the right mindset about feedback loops.
ProcessFast, cheap, good: choose only two
Every brand design project is influenced by the triangle of fast, cheap, and good. Understanding it helps you set the right expectations and make decisions you won't regret.
ProcessHaving many options is a trap
When a studio presents five options, you are paying for choice, not for a solution. A concept with reasoning is what is worth buying.
ProcessThe design brief discusses business objectives
A good design brief does not describe what you want to see. It describes the business problem that needs to be solved. This article highlights the difference and guides how to write a truly valuable brief.
ProcessDesigning a logo before strategy: why it needs to be redone
Creating a logo before having a brand strategy is the most common process mistake. This article explains why and what the right approach looks like.
TopicBrand tax: the hidden cost of every new name
Every time a new sub-brand or product line is added, the business incurs additional operational costs. This article decodes the cost mechanism and the 5 questions to answer before spending money.
TopicBrand spectrum 5 levels: a beautiful name but not registrable
A brand name should not just sound good. Understanding the 5-tier brand spectrum helps business owners choose a name that is beautiful, protectable, and profitable in the long run.
GuideTen things to know before hiring a brand designer
Most disappointment with design comes from misaligned expectations right from the start.