Portrait and stories
Behind every brand are the people and stories. A collection of portraits and professional slices that Sinh Vũ captures.
Signs of readiness to move up to a higher segment
Not every business is ready to move upmarket. This article helps you recognize the right timing and understand how the brand leads the way.
PortraitHow much is enough for brand investment startups?
Branding too early is a waste. Branding too late means lost opportunities. This article helps entrepreneurs identify the right timing and the right level of investment.
Pain pointsIs the old logo really a problem?
Before deciding to rebrand, it's essential to diagnose the root cause accurately. An old logo is often a symptom, not the underlying issue.
Pain pointsWhere does the brand misalign as the company grows?
As a business grows, brand identity often starts to break from within before customers notice. This article points out the exact misalignment and how to maintain a consistent system.
PortraitIf you have to explain at length, you've already lost
When clients ask 'what do you do?' and you need more than one sentence to answer, the issue is not with the listener. This article analyzes why a vague value proposition is a symptom of a deeper strategic flaw.
PortraitSeven signs you need to reposition
Repositioning is not just about changing a logo out of boredom. This article helps you distinguish between genuine triggers and frivolous reasons before making an expensive decision.
PortraitThe four stages of branding and timely investment
Each growth stage requires the brand to do something different. Investing at the wrong time is not only wasteful but can also hinder the business.