Portrait and stories
Behind every brand are the people and stories. A collection of portraits and professional slices that Sinh Vũ captures.
Signs of readiness to move upmarket
Not every business is ready to move upmarket. This article helps you recognize the right moment and understand how the brand leads the way.
PortraitStartup brand investment: how much is enough?
Branding too early is a waste. Branding too late means missing opportunities. This article helps entrepreneurs identify the right timing and the right level of investment.
Pain pointsIs the old logo really a problem?
Before deciding to rebrand, it's essential to accurately diagnose the cause. An old logo is often a symptom, not the root problem.
Pain pointsAs the company grows, where does the brand misalign?
As a business grows, brand identity often starts to break from within before customers notice. This article points out the exact misalignment and how to keep the system running consistently.
PortraitIf you have to explain at length, you've already lost.
When a customer asks 'what do you do?' and you need more than one sentence to answer, the issue does not lie with the listener. This article analyzes why a vague value proposition is a symptom of a deeper strategic flaw.
PortraitSeven signs you need to reposition
Repositioning is not just changing the logo because you are bored. This article helps you distinguish the real triggers from frivolous reasons before making an expensive decision.
PortraitFour stages of branding and timely investment
Each growth stage requires the brand to do something different. Investing at the wrong time is not only wasteful but can also hinder the business.