Branding in the fashion industry
Fashion is the brand you wear. Sinh Vũ's perspective on how a fashion label or lifestyle brand maintains its identity through each season.
Articles in the section
- Fashion
From online shop to a recognized fashion brand
The practical question: why do many fashion shops sell well but no one remembers their names, and the path to transforming into a brand that customers return to.
- Fashion
Fashion: escaping the price war
When designs are copied within weeks, the brand is clearly the only thing competitors cannot replicate. This analysis is for Vietnamese fashion brand owners.
- Fashion
Fashion sells a world to belong to
Fashion does not compete on fabric or design. What customers buy is a feeling of belonging to a specific world, and brand identity must consistently tell that world from start to finish.
- Fashion
Local fashion brand: enduring identity or chasing drops
Drops create short-term revenue but do not build brand equity. This analysis discusses when local fashion brands need to stop chasing trends to establish true identity.
- Fashion
Client wardrobe and temporary fan traps
Gen Z customers allocate only 29% of their wardrobe to a single brand. This article analyzes why short-term fan-building strategies fail and how to retain customers through authentic identity and lasting community.
- Fashion
Selling shirts or selling a world: the lesson from Aimé Leon Dore for Vietnamese local brands
Local Vietnamese brands excel at making beautiful shirts but remain stuck at the level of a t-shirt printing shop. Aimé Leon Dore points out the difference: it’s not about the product, but the worldview behind it.