Branding in the fashion industry
Fashion is the brand you wear. Sinh Vũ's perspective on how a fashion label or lifestyle brand maintains its identity through each season.
From online shop to a recognized fashion brand
The practical question: why do many fashion shops sell well but no one remembers their names, and the path to transforming into a brand that customers return to.
fashionFashion: escaping the price war
When designs are copied within weeks, the brand is clearly the only thing competitors cannot replicate. This analysis is for Vietnamese fashion brand owners.
fashionFashion sells a world to belong to
Fashion does not compete on fabric or design. What customers buy is a feeling of belonging to a specific world, and brand identity must consistently tell that world from start to finish.
fashionLocal fashion brand: enduring identity or chasing drops
Drops create short-term revenue but do not build brand equity. This analysis discusses when local fashion brands need to stop chasing trends to establish true identity.
fashionClient wardrobe and temporary fan traps
Gen Z customers allocate only 29% of their wardrobe to a single brand. This article analyzes why short-term fan-building strategies fail and how to retain customers through authentic identity and lasting community.
fashionSelling shirts or selling a world: lessons from Aimé Leon Dore for Vietnamese local brands
Vietnamese local brands excel at making beautiful shirts but remain stuck at the level of a t-shirt shop. Aimé Leon Dore highlights the difference: it’s not about the product, but the worldview behind it.