A few frank words about the profession
There are things about the design profession that need to be said directly. This is where Sinh Vũ shares an unfiltered perspective, so you can make a more informed decision.
Repositioning without losing loyal customers
Repositioning does not mean erasing what customers have been attached to. This article explains how to rebrand correctly: amplify what is real, retain what is valuable.
FrankJaguar's lesson: do not remove identity assets before having a replacement.
Jaguar removed its identity symbol before having a replacement. Mastercard did the opposite. Two stories, one principle.
FrankTimeless identity wins over trends
Flat, gradient, AI-drawn logos: each year brings a new wave. This article discusses the longevity of identity systems and why consistent identity wins over trends in the long run.
FrankWhere brand project funds go
A branding project is not expensive because of the number of deliverables. The most costly part is the positioning strategy and operational system, two invisible elements that determine everything else.
FrankThe real limits of brand design
A good identity system can do many things, but not everything. This article clearly outlines the real boundaries of design so you can set the right expectations from the start.
FrankDon't brand when the foundation is not solid
Design amplifies the business foundation, it does not replace it. This article helps business owners recognize the right time to invest in branding.
FrankSmall budget: true priorities
When you don't have enough money to do the complete set, the order of brand investment determines whether you waste or accumulate. This article straightforwardly discusses what is needed first and what can wait.
FrankWhen not to hire a premium studio
Design amplifies what is already there, not create what does not exist.