Value and professional mindset
A brand is a way of thinking before it is a set of images. A collection of articles about the values and mindset that Sinh Vũ brings to each project.
How businesses that center design can surpass the market
Companies that systematically invest in design consistently outperform their competitors in revenue and profit. This is not luck, but a mechanism that can be explained.
ValueA 1% price increase is worth more than a 1% increase in volume
Analyzing why pricing power is the strongest profit lever, and a strong brand is the only thing that can buy that power.
ValueThe 60/40 rule: Allocate brand budget and close sales
Binet and Field demonstrate through data from 1,400 campaigns that businesses spend too much on short-term sales and neglect long-term branding. This article explains the 60/40 ratio and how to apply it practically.
ValueDesign is a profit lever, not a decoration expense
McKinsey's research on 300 companies shows that the best design investment group increases revenue by over 32 percentage points compared to the others. This article explains the mechanism, not just slogans.
Pain pointsIs brand value measurable?
Brand equity is not just a feeling. This article presents Aaker's 5-part framework and how to set measurable indicators so business owners know where their brand stands.
Special topicProving brand ROI to skeptical CFOs
A practical guide to presenting brand value in financial language: the 60/40 framework, Share of Search metrics, and price elasticity mechanisms.
ValueFifty milliseconds and pricing leverage
Clients judge reliability in 50 milliseconds. Why design is a profit lever, not a cost.