Branding in the agriculture sector
Agriculture and OCOP (one product per locality) bring the value of the land to the market. A collection of perspectives on how to elevate an agricultural product into a brand.
Articles in the section
- Agriculture
OCOP specialties from the market to supermarket shelves
Many OCOP products have received stars but remain unsold due to a lack of branding. This article analyzes the challenge of bringing regional specialties to supermarket shelves without losing their identity.
- Agriculture
Brand for regional specialties
Why do most Vietnamese agricultural products sell cheaply despite good quality, and how can branding change that?
- Agriculture
Telling the origin story: when origin is a brand asset
Origin is not just a slogan. This is how to turn regional stories into a brand asset with real market appeal.
- Agriculture
Cooperatives want to have a brand: where to start
Cooperatives and production households want to have a brand but don't know where to start. This article outlines the correct sequence to maintain the rural essence without losing the product's roots.
- Agriculture
5-star OCOP but still sitting in storage
Achieving 5-star OCOP is a proud achievement, but many products still struggle to sell after receiving certification. This article explains why certification and branding are two completely different things.
- Agriculture
From bulk goods to agricultural brands
Most Vietnamese agricultural products are exported in raw, nameless form, without a story. This article analyzes the causes and the way out of the price trap through storytelling and packaging.