Branding in the agriculture sector
Agriculture and OCOP (one product per locality) bring the value of the land to the market. A collection of perspectives on how to elevate an agricultural product into a brand.
OCOP specialties from the market to supermarket shelves
Many OCOP products have received stars but remain unsold due to a lack of branding. This article analyzes the challenge of bringing regional specialties to supermarket shelves without losing their identity.
agricultureBrand for regional specialties
Why do most Vietnamese agricultural products sell cheaply despite good quality, and how can branding change that?
agricultureTelling the origin story: when origin is a brand asset
Origin is not just a slogan. This is how to turn regional stories into a brand asset with real market appeal.
agricultureCooperatives want to have a brand: where to start
Cooperatives and production households want to have a brand but don't know where to start. This article outlines the correct sequence to maintain the rural essence without losing the product's roots.
agriculture5-star OCOP but still sitting in storage
Achieving 5-star OCOP is a proud achievement, but many products still struggle to sell after receiving certification. This article explains why certification and branding are two completely different things.
agricultureFrom bulk goods to agricultural brands
Most Vietnamese agricultural products are exported in raw, nameless form, without a story. This article analyzes the causes and the way out of the price trap through storytelling and packaging.