Does Sinh Vũ take on small projects?

Sinh Vũ serves individuals, SMBs, and enterprises. Each tier has a suitable scope and approach. Small project clients often start with a 30-minute Coffee chat (free) or a Workshop/Audit to get the right direction before investing.

Self-brief, or do you need Sinh Vũ to assist with the brief?

Both are fine. Door 01 Detailed form for you if the scope is clear. Door 02 Chat with Sinh Vũ (5 minutes, AI asks the right questions) for you if the scope is unclear and needs consultation first.

How long from brief to the first deliverable?

Sinh Vũ responds within 24 hours. Detailed proposals within 48–72 hours. The first deliverable depends on the scope, typically 2–6 weeks from contract signing and deposit receipt.

What industries does Sinh Vũ work in?

300+ projects across 16 major sectors: F&B, Cosmetics, Fashion, Real Estate, Technology and SaaS, Manufacturing, Education, Healthcare, Finance, Travel, Agriculture, B2B professional services, and other sectors.

Is there a contract and confidentiality?

Yes. Every project signs a standard service contract from Sinh Vũ Studio, including clear confidentiality (NDA) and intellectual property terms. Briefs are stored separately, accessible only to the responsible team.

Is Kraft truly environmentally friendly?

Kraft cannot be recycled many times and is biodegradable. However, the plastic or PFAS-based oil-resistant coating compromises its recyclability and biodegradability, so the coating must be checked for each batch.

Kraft paper: raw and cheap, but not moisture-proof

Quick summary

Kraft paper is made from long-fiber sulfate pulp, durable, and usually left in its natural brown color. It fits brands positioned as natural, artisanal, and eco-friendly, and is used for bags, outer packaging, but it is almost impermeable to moisture and air, so it is not suitable for directly containing moist or oily food without a coating.

Quick comparison

You should choose this direction when

A rustic, handcrafted, green brand.
Shopping bag
Common coffee
Agricultural products, OCOP
E-commerce insert paper

Not needed when.

You need to print vibrant colors on a dark background.
Exposure to oily or damp food not yet covered.
Need moisture barriers to preserve fragrance.
Premium positioning is sleek and polished.

Quick glance

Costs

Low

Time

Small batch flexibility

Commonly used industries

Specialty coffeeHandmade foodRetail and fashionOCOP agricultural products

Kraft paper is the clearest material that tells a rustic and environmentally friendly story in the paper group. It is commonly found in shopping bags, outer packaging for gift combos, and popular coffee. This page helps you know when kraft is the right choice, and when its raw appearance may backfire.

Kraft paper what is it

Kraft paper is made from pulp cooked through the sulfate process, yielding long, strong, and durable fibers, usually left in its natural brown (unbleached) or bleached. The grammage varies widely according to function: shopping bags around 80 to 110 gsm (grams per square meter), cushioning inserts 60 to 80 gsm, carton box liners 150 to 250 gsm (source: PaperIndex Academy, Kangchuang Papers). Choose grammage based on the load it needs to bear, not just thicker is better.

When to choose, when not to

Kraft shines when the brand wants to tell a story of nature, craftsmanship, and sustainability, and when the packaging serves as an outer layer rather than a direct contact layer for oily food.

Strengths: A rustic and sustainable story, low cost, durable fibers with good tensile strength, flexible small batches. Limitations: Brown background absorbs ink colors, making it difficult to print bright colors; uncoated kraft paper offers minimal moisture and gas barrier, cannot be sealed tightly; generic brown color does not naturally meet food contact standards.

You should choose for: a brand positioned as natural and handcrafted, paper shopping bags, specialty coffee in the mainstream segment, agricultural products and OCOP, inserts for e-commerce. You should not choose when: vibrant printing with many details is needed, direct contact with oily or moist food without a coating is required, moisture protection to retain aroma is necessary, or a premium positioning requires a smooth glossy surface.

Cost, time, and quantity

In the paper group, kraft is low-cost and flexible for small batches. However, if the product needs oil or moisture resistance, an additional barrier layer must be applied, and the oil resistance must be tested using the Kit test according to TAPPI T 559 (scale 1 to 12); not all thick paper is oil-resistant (source: PaperIndex Academy). This coating increases costs and may affect recyclability. For design, Sinh Vũ designs the structure, graphics, and prepares files for the printing house, but does not guarantee printing prices: printing costs are determined by the partner printing house based on quantity and material.

What does Sinh Vũ need from you to get started?

To advise on kraft correctly, Sinh Vũ needs some background information:

What type of product is it? Is it dry or oily, and does it come into direct contact with food?
Sales market: domestic or export, as it affects food contact standards (FDA 21 CFR 176.170 in the U.S., EU standards) and the tightening status of PFAS coatings.
Segment and brand story, to balance raw aesthetics and the need for color printing.
Do you need oil or moisture resistance, to consider the coating and test kit?

For products that need to retain fragrance or resist oil while still wanting a rustic look, do not use plain kraft: consider adding a coating or switching to a laminated structure; otherwise, the product may deteriorate on the shelf.

The tool brings back.

Decision checklist

Topic: Kraft paper: raw and cheap, but not moisture-resistant. Sinh Vũ guide, sinhvu.com

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Select each item you find appropriate, then print or save as PDF to take with you.

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Questions to answer before deciding

What product are you considering kraft paper for?
Can kraft paper be used to directly hold food?
Why does printing on kraft often result in dull colors?
Is Kraft really environmentally friendly?

If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.

References

Source: PaperIndex Academy (specifications for food packaging paper; oil resistance scale Kit according to TAPPI T 559), guidelines for kraft paper quantification (Kangchuang Papers). Food contact regulations: FDA 21 CFR 176.170 and 176.180. In Vietnam, the regulations of Decree 15/2018 on food safety and Decree 43/2017 on product labeling apply.

Frequently asked questions

Can kraft paper be used to directly hold food?

Raw Kraft is almost impermeable to moisture and oil, and the generic brown color does not automatically meet food contact standards. To hold oily items, it must have an oil-resistant coating tested with a Kit test (TAPPI T 559) and verified paper sources that meet food contact standards.

Why does printing on kraft often result in dull colors?

The brown of raw kraft can dull colors; bright colors printed on dark backgrounds will fade and not be vibrant. It is essential to simulate and print test samples on the actual type of kraft used. If vibrant colors are needed, consider using bleached kraft or couche paper, but this will sacrifice the raw appearance.

Is Kraft really environmentally friendly?

Kraft cannot be recycled many times and is biodegradable. However, plastic or PFAS-based oil-resistant coatings hinder recycling and biodegradability, so coatings must be checked batch by batch.