Clients hand their most important day to the place that first makes them feel safe.
An event happens only once, so clients choose an organizer by how safe it makes them feel. Sinh Vũ helps your profile, your imagery and your team convey that care from the very first meeting.
Three things come first: a project profile that tells the events you have run by the problem each one solved, a set of recap videos and photos in one style, and a look for your team on site. Those three show clients that you work with care before they hand over a day that can't be redone.
Each event states its scale, its problem, how it was solved and who ran it, not just stage photos.
One style throughout, so a client who watches several events still sees one company.
Uniforms, badges and signs, so clients and guests recognize who is in charge.
All of them organize events, but who chooses and why they choose differ for each kind.
Their customersBusinesses that need press conferences, conferences, anniversaries and year-end parties. The person choosing is usually in marketing or administration.
Brand challengeGive the decision maker enough material to present confidently to their boss, and avoid being chosen on the lowest quote.
Their customersCouples and families, choosing by taste, recommendations and photos of weddings already done.
Brand challengeA clear taste in which couples can see themselves, and wedding photos organized by style.
Their customersTicket-buying audiences, sponsors and licensing authorities.
Brand challengeOne image for the whole festival, from tickets and signs to the sponsorship pitch, so it is remembered the next time it is mentioned.
These are the places where event organizers lose clients, and where strong execution alone can't save them.
The company profile is a photo album of events, with nothing on scale, the problem, or the difficulties overcome.
Write each event in one template: what the client handed over, what the problem was, how the team handled it. Photos serve as illustration.
Start from this problemGuests and attendees find the event beautiful but don't know which company was behind it.
A small, consistent mark of the company appears in the back-of-house area, on the signage and in the recap video.
Start from this problemEvery concept deck opens with a floor plan and a generic mood board, and they are hard to tell apart.
A presentation template with its own way of opening, stating the idea in one memorable image before getting into details.
Start from this problemIt is shot and edited for the client and never reused, even though it is the most persuasive material for the next client.
Cut a shorter version for the website and social media, in the same style, with the same type and sound ident.
Start from this problemAt the Meet stage. The client already has a few organizers on the list and receives each concept. If every company's concept looks much the same, the client goes back to comparing quotes.
Touchpoints are the places where clients and guests see the organizer. You don't need to do everything at once. These five decide most of whether a client feels safe handing over an event.
It is the document the client passes to the decision maker.
It is the first time the client sees how the company thinks.
It persuades more than any retelling, because the client sees a real event.
Guests recognize who is in charge, and the team looks polished.
Couples and corporate clients alike look there before they call.
Listed in the order to do them. A small organizer can stop at step two or three; a larger one goes all the way.
Name, mark, color and type: the base for the profile, the uniforms and every event.
The project profile and the concept presentation template.
The recap video and a short version reusable for the website.
Uniforms, badges, signage and on-site items.
When several teams run events at once: guidelines so every event comes out with one look.
Sinh Vũ has not published a project for an event company. The two below are the closest: an identity for a concert, from the ticket to the wayfinding, and an identity for an evening experience on the river.
Composer Lê Minh Sơn had never set a poem to music. Poet Phong Huyền had never written poetry before this. It took them more than two years to bring the eight songs of Tình into being…
The same palette, but the street signs are for people in a hurry, the poster is for people who stop and look, and the ticket with its stub is something to keep as a memento. On stage, every pattern is dropped to make room for the music.
A refined identity system for the parent company of the Hàn River cruise fleet in Đà Nẵng, with Poseidon leading as the five-star flagship…
A cruise sells one evening, so a single mismatched menu or a sloppy pier can break the whole feeling of luxury. AION built one shared voice for the entire fleet, from the pier to the menu.
The principles behind it
It should include an introduction to the company, the types of events you take on, the scale you have handled, three to five signature events told as problem and solution, the core team and contact details. Photos are there to illustrate, not to replace the telling.
Choose one taste and keep it consistent: the color palette, the way you shoot, the way you name packages. Couples look for a planner that suits their taste, so one clear taste is chosen more often than an album of every style.
A festival mark, a color set, tickets, signage, posters, organizer uniforms and a sponsorship pitch. The organizers should settle the mark and the colors first, and produce the other materials gradually, season by season.
Not right away. At the start, a mark, color, type and a profile template are enough. Guidelines become necessary when several teams run events at once or you work for many clients.
Place a small, consistent mark of the company where both the client and the guests see it, such as the back-of-house area, the signage and the recap video. Agree this with the client first, so it doesn't intrude on the event's own brand.
A few lines about your organization, your clients and what is holding you back is enough. Sinh Vũ reads and replies within one working day.