A firm that sells credibility to others must have credibility of its own that can be seen.
The value of PR is hard to hold in your hand, so clients read it through how the firm presents itself. Sinh Vũ helps a PR firm's profile, reports and pages be as polished as what the firm promises its clients.
Three things come first: a clear statement of what the firm does and for whom, a company profile and report template in one style, and the look of the firm's own social pages. Those three show clients that the firm does what it promises about image for others.
What the firm does, for which industries and how it differs from other firms, in three sentences.
The same layout and the same voice, so even the monthly report is another moment when the client sees a polished firm.
The website and social pages are where clients check whether the firm does well by itself.
They all do communications, but what clients buy and what clients worry about differ for each kind.
Their customersBusinesses that need to maintain relations with the press, handle a crisis or launch news.
Brand challengeProve capability with a profile and with situations handled, when most of the work can't be made public.
Their customersBusinesses that need someone to run their pages, plan content and report regularly.
Brand challengeShow clients a process and a steady quality, and set yourself apart from the many firms selling the same service.
Their customersBrands that need to find the right partners, and creators who need to be presented professionally.
Brand challengeHave a process for choosing partners and a transparent report, so brands trust the selection.
These are the places where PR firms lose clients, and where quality of delivery alone can't save them.
Many PR projects are confidential or shouldn't be published, so the company profile lacks concrete examples.
Tell situations in an anonymized template: the situation, the approach and what the firm did. Ask permission before naming a client.
Start from this problemClients receive a monthly report but don't read it closely, because it has too many numbers and too few conclusions.
A report template whose first page tells three main points, with the detailed figures in an appendix.
Start from this problemThe firm runs pages for clients every day, but its own is outdated, rarely updated and has no style.
Keep a small but steady posting rhythm, with the same layout and voice, telling what the firm thinks about the industry.
Start from this problemEvery campaign works differently, brands don't know why a given person was chosen, and each report looks different.
Write it as a short process: how you select, how you approve content, a report template, and use it for every campaign.
Start from this problemAt the Look closer stage. Clients research the firm through its profile, website and social pages. A firm that sells image while its own image is less than polished makes clients question its capability.
Touchpoints are the places where clients see the firm. You don't need to do everything at once. These five decide most of whether clients trust the firm right away.
It gets sent on and forwarded to decision makers.
Clients meet it every month, so it is the firm's image throughout the contract.
Clients open it before meeting, to check whether the firm does what it sells.
They show what the firm thinks about the industry and how it makes content.
It is when clients see how the firm tells a story.
Listed in the order to do them. The introduction comes first, because a handsome profile that doesn't make clear what the firm does still won't earn trust.
Settle what the firm does, for which industries and where it differs.
Voice and storytelling: from the about page to posts and reports.
Name, mark, color and type that carry what you just settled.
The company profile, report template and presentation template.
A website that tells your capabilities and the situations you have handled.
Sinh Vũ has not published a project for a PR firm or a social media management firm. The two below are the closest: a company selling an intangible service to businesses, and Sinh Vũ itself examining its own image.
GrowSteak is the first agency in Vietnam to reach HubSpot Platinum Partner status, selling B2B companies the hardest thing there is: sustainable growth…
A consultant sells on credibility, and credibility starts with small things like business cards, proposal letters and document folders. GrowSteak built the whole stationery set and a promotional toolkit, so that every sheet of paper handed over already says this is a polished partner.
Brand identity studio Sinh Vũ becomes its own toughest client, rebuilding its identity from strategy to studio space and the operating system behind it.
A firm that builds image for others must pass the same test it sets for clients. Sinh Vũ rebuilt its own identity, from strategy to operating system, before saying so to clients.
The principles behind it
Tell situations with the client anonymized: what problem the client had, how the firm handled it, and the result at a descriptive level. If you want to name a client, get written permission first.
The first page should carry three main conclusions and the proposed next step, with the detailed figures further back. Use the same template every month, so clients get used to reading it and can compare easily.
Choose a clear specialty, such as a group of industries, a type of content or a way of working, and state it plainly in your introduction and on your website. Clients choose the firm that understands them over the firm that can do everything.
Present them by industry group and content style, with how you select and how you approve content, rather than just listing names and follower counts. Brands need to know why a given person was chosen.
Yes, even if only a few pages: about, capabilities, a signature situation, and contact. Clients often check the website right after hearing the firm's name.
A few lines about your organization, your clients and what is holding you back is enough. Sinh Vũ reads and replies within one working day.