Export coffee beans export
Vietnam is a coffee powerhouse, but most is exported as raw beans at low prices, allowing foreign roasters to reap the value. Sinh Vũ helps your coffee carry a story strong enough to retain its value.
Sinh Vũ understands what you are facing.
Quality coffee from a renowned growing region, but sold as raw beans, leading to unstable prices and value falling into the hands of later stages. The story of the growing region and the efforts of the farmers have yet to be told. You have a good product, but lack a brand to enhance its value.
Coffee brands sell the story of the growing region.
Coffee is a product whose value lies greatly in its story: the growing region, the variety, the cultivation methods, and the people involved. When sold as raw beans, all of that story is left behind, and the value falls into the hands of the roasters and labelers. A brand is what helps you tell that story and retain value for your growing region.
A clear identity and polished presentation help your coffee be recognized for its quality by international partners, rather than remaining a cheap raw material in the supply chain.
Many regions produce quality coffee but sell it as unbranded raw beans, allowing the value and story to fall into the hands of foreign roasters.
With coffee, the brand tells the story of the growing region, which retains value for the producers.
Common types
Each type has its own branding challenge. Which type are you in?
Sell quality and origin. The brand needs to meet international standards and clearly define the growing region.
Sell stories and taste. The brand needs to be refined and have depth.
Sell experiences. The brand needs to have a distinct identity that inspires.
Nearby branches in the industry
Sinh Vũ proposes
Services that typically go together for this branch, arranged in the order they should start.
Clearly position the brand to stand out and be memorable in the sector.
A consistent identity system creates a trustworthy impression from the start.
Consistent language makes the brand easy to understand and trust.
Packaging tells the brand story right on the shelf.
Brand photography captures authentic and true-to-life images.
Sinh Vũ has worked in this industry.
Specialty, gift fruits of VietnamPhuc Linh, a bouquet of Vietnamese fruits blooming all year round.
The identity system packages the four seasons of Vietnamese fruits into a single flower, so that each gift named Phúc Linh evokes home, and when opened, reveals its value.
View projectOver 17 years, Sinh Vũ has accompanied GNTN, Phúc Linh, and many other agricultural, seafood, and OCOP brands.
Before you ask
How can Vietnamese coffee escape the trap of being sold raw at low prices?
By building a brand that tells the story of the growing region, quality, and people, along with internationally standard presentation. When coffee has a name and a story, it is recognized for its true value instead of just being a raw material subjected to price pressure.
Where should coffee businesses start building their brand?
From positioning and story: who you are, what makes your coffee special, the growing region, and the people involved. This is the foundation for building identity, packaging, and profiles that persuade both consumers and partners.
Does Sinh Vũ have experience in the agricultural sector?
Yes. Sinh Vũ has built brands for agricultural and specialty businesses such as GNTN, Phúc Linh, and Quà vùng cao, from strategy to packaging that brings products to shelves and the market.
What does branding do for Vietnamese agricultural products that are sold raw?
A brand transforms a raw agricultural product, easily subjected to price pressure, into a product with a name, a story, and value. It helps retain the value that has long fallen into the hands of intermediaries or foreign labelers.
Start from your niche.
Tell Sinh Vũ where your business currently stands. Sinh Vũ will accurately identify the branch and propose suitable steps, so you don’t have to explain everything from the beginning.