A gift speaks for the giver, from the moment the recipient touches the box.
Tết gift boxes and corporate gifts both pile into the few weeks before the holiday, so a ready box system saves a rush every year. Sinh Vũ builds the box, tray, card and catalog into one set with shared rules.
Three things: a box system with shared rules so each season only the occasion-specific parts change, a place for the giver's brand, and a catalog that helps the person choosing decide quickly. Together they keep the gift beautiful without starting from zero every year.
Outer box, tray, bag and card share one palette and pattern, so placed side by side they are plainly one house.
A card, label or ribbon that changes for each company without breaking the taste of the box.
Consistent photos, with each set stating clearly what it contains, so whoever handles gifts can choose quickly and report back easily.
All of them are gift boxes, but the buyer, the recipient and the timing differ.
Their customersFamilies and individuals buying gifts for relatives and partners in the few weeks before Tết.
Brand challengeDignified without falling into the same red and gold as every other box, and ready exactly when orders pile up.
Their customersAdministration or marketing staff choosing gifts to send to partners, customers and employees.
Brand challengeThe gift has to represent the company giving it, and the person choosing must trust the box to hold the same quality at every quantity.
Their customersCompanies or individuals who want their own set for an occasion, a product or a group of recipients.
Brand challengeQuickly build a set that carries the buyer's mark while still standing on the standard template of the gift maker.
These are the places where a gift loses points even when what is inside is good.
The person in charge picks from catalog photos, and only when the boxes arrive does it turn out they don't suit the company's image.
A catalog that shows each set in several situations, such as sending to partners or to employees, and states clearly what it contains.
Start from this problemAt Tết a recipient may get several boxes at once, and when the boxes look alike none of them is remembered.
One color and one distinctive detail, dignified enough for the holiday, instead of piling on patterns to create atmosphere.
Start from this problemA beautiful but generic box, and the recipient doesn't know where or from whom the gift came.
A card, label and handwritten note are the giver's own place, set on top of a standard box frame.
Start from this problemOrders pile up at year end, the print color drifts, the tray doesn't fit the item, and there is no time to fix it.
Settle the die line and make a real sample a few months before the season, and test the tray with the real item.
Start from this problemAt the Unbox stage. Recipients decide in the first few seconds of opening the box whether the gift is memorable, so a beautiful box with no card or a loose tray loses points.
Touchpoints are the places where recipients and the people choosing see, touch or read about the gift. These five decide the feeling of being valued.
The first thing the recipient touches.
Where the gift speaks in the giver's words.
The recipient carries it around the office, so many people see it.
Where the person choosing decides which set.
Let the person choosing see what the set looks like before ordering.
Listed in the order to do them. A gift maker that already has a solid identity skips step one.
Name, mark and color: the base for the whole box system.
Outer box, tray, bag and card as one system with shared rules.
Gift set photos for the catalog and the order page.
A catalog and a document set for corporate gift buyers.
Sinh Vũ has done two projects on exactly the gift problem: a corporate gift brand and a specialty gift set.
GIFT for LIFE started out in corporate gifting, and needed a brand trustworthy enough to stand beside the biggest names. Sinh Vũ built the identity and packaging system…
Outer box, tray, bag, card, label and scent card follow one rule; each client gets a personal greeting on a standard frame, so it is quick to make without losing quality.
More than a dozen Tây Bắc specialties once stood scattered across the highland market. Sinh Vũ built the positioning, name and packaging for Quà vùng cao, bringing them under one rustic…
Packaging highland specialties as gifts: rustic enough to keep the character of the mountains and forests, tidy enough to sit in a gift basket without being read as market goods.
The principles behind it
Start a few months before the Tết season, because sampling, tray testing and production follow the design. The timeline for each deliverable is on the matching service page.
Give the giver a separate place such as a card, label or ribbon rather than printing it large on the box. The box keeps the gift maker's taste, and what changes for each company sits in a small place.
Choose one dominant color and one distinctive detail instead of piling on patterns. Red and gold are still usable when there is a reason and some restraint.
A ready-made box is quick but looks like everyone else's. A custom box needs a die line and time for samples, and in return carries the buyer's own mark.
It depends on what is inside and the feeling you want: rigid board wrapped in paper for dignity, art paper for a rustic look. Sinh Vũ makes a real sample so you can hold it before settling.
A few lines about the occasion, the recipients and what is holding you back is enough. Sinh Vũ reads and replies within one working day.