Does Sinh Vũ take on small projects?

Sinh Vũ serves individuals, SMBs, and enterprises. Each tier has a suitable scope and approach. Small project clients often start with a 30-minute Coffee chat (free) or a Workshop/Audit to get the right direction before investing.

Self-brief, or do you need Sinh Vũ to assist with the brief?

Both are fine. Door 01 Detailed form for you if the scope is clear. Door 02 Chat with Sinh Vũ (5 minutes, AI asks the right questions) for you if the scope is unclear and needs consultation first.

How long from brief to the first deliverable?

Sinh Vũ responds within 24 hours. Detailed proposals within 48–72 hours. The first deliverable depends on the scope, typically 2–6 weeks from contract signing and deposit receipt.

What industries does Sinh Vũ work in?

300+ projects across 16 major sectors: F&B, Cosmetics, Fashion, Real Estate, Technology and SaaS, Manufacturing, Education, Healthcare, Finance, Travel, Agriculture, B2B professional services, and other sectors.

Is there a contract and confidentiality?

Yes. Every project signs a standard service contract from Sinh Vũ Studio, including clear confidentiality (NDA) and intellectual property terms. Briefs are stored separately, accessible only to the responsible team.

You should schedule the printing workshop how long before the Tet launch date?

There is no hard number that applies to all workshops and all types of materials, but the general principle is that during the Tet holiday, all processes are slower than usual due to demand concentrating within the same time window. Sinh Vũ recommends adding significant safety margins compared to the usual schedule and locking in printing capacity before finalizing all creative ideas.

If I start late, is there a way to catch up before Tet?

Yes, but you must accept trade-offs: narrowing the campaign scope, reducing the number of materials or touchpoints, and facing higher printing costs due to urgency. The risk of delays still exists, especially if the printing house is fully booked. In this case, Sinh Vũ will provide direct advice on the realistic scope instead of promising an unguaranteed timeline.

Does rolling out multiple sales points during Tet require printing at the same workshop?

It is not necessary to have the same printing house, but it is essential to synchronize colors. If each point prints at a different house without a color adjustment chart according to the material and without checking the actual print samples, the results will yield many different tones across the same system. Sinh Vũ handles this by creating a separate color chart for each type of material and checking colors before running the full quantity.

POSM production schedule for Tet: order early or wait for idea confirmation?

Quick summary

During the Tet holiday and year-end, printing houses have the longest queues, delivery times are longer than usual, and installation labor is scarce. To launch on time for Tet, you need to start earlier than usual and secure the printing schedule in advance, not waiting until all ideas are finalized. This is the time of year with the highest risk of delays, so being proactive with time is more important than ever.

Quick comparison

You should choose this direction when

Tet POSM campaign across multiple points of sale: starting earlier than usual, locking in print workshops in advance
year-end launch: adding safety margins for the holiday season and overload

Not needed when.

planning for Tet based on the usual seasonal pace, then breaking the printing schedule
rollout multiple points with inconsistent color palettes, each place has a different tone

Quick glance

Commonly used industries

FMCGF&Bretail

The Tet holiday and year-end peak are not only busy for customers but also for the entire supply chain behind. The printing house receives a flood of orders, contractors are fully booked, and the holiday cuts directly into the actual working days. If you plan according to the pace of the usual season, the risk of schedule disruption is very high.

Why the Tet season is the biggest bottleneck of the year

During peak seasons, the demand for printing and producing POSM (point-of-sale materials) across the market converges into a short time window. Eliyahu Goldratt, author of The Goal, refers to this as a capacity constraint: when resources are limited and demand exceeds the ability to meet it, the entire system slows down to the pace of that constraint. In the large format printing industry, the main constraint is the capacity of the printing machines and the workforce for completion.

The actual result: delivery times are longer than usual, material costs and printing costs are rising, and if ordered late, it is not just about high prices but also about no longer having a place to order.

Factors that need to be calculated accurately when scheduling

Printing workshops and assembly contractors are overwhelmed, leading to longer delivery times across the market.
Holidays during Tet directly cut into the actual working days, not calendar days.
Many brands run Tet campaigns simultaneously, competing for the same printing resources.
Labor for assembly and transportation is scarce near Tet, many teams return home earlier than the official schedule.
Rolling out multiple sales points simultaneously requires tight coordination among many units at once.

Lyyti, an organization specializing in event organization processes, notes that vendors and suppliers book the fastest during peak season. Flexibility decreases with each waiting day, so booking early is almost the only way to retain options.

When to choose which direction: three scenarios

Early launch, multiple points of sale: This is the standard scenario for a large-scale Tet POSM campaign. Lock in the printing workshop schedule before finalizing all ideas, as the workshop's capacity is a long-lead item that dictates the entire remaining schedule. Design can be refined later, but the workshop cannot wait.

Late start, narrowed scope: If you start just a few weeks before Tet, you need to accept three things: reduce the number of materials or sales points, bear higher rush costs, and the risk of delays still exists no matter how hard you try.

In peak seasons, every additional round of approval and every unresolved item adds risk of delays. Finalizing early and succinctly is the only way to shorten turnaround time when the workshop is already overloaded.
From practical research on production time, 4over

Common errors during the Tet season

Plan according to the usual seasonal pace, only to discover that the printing house is fully booked.
Not accounting for holidays in the actual working days, only looking at calendar dates.
Waiting to finalize all designs before printing means losing the best spots.
Rolling out multiple points but with inconsistent colors: each location prints at a different workshop, each workshop produces a different tone, making the entire system look inconsistent.

Sinh Vũ's viewpoint

Sinh Vũ has executed a multi-point POSM campaign for the Lunar New Year with the requirement for consistent color displays across the entire system. The biggest pressure was not the design but the printing stage: when running multiple points and factories, colors can easily deviate without a separate control process.

Sinh Vũ maintains quality by creating a color adjustment chart for each type of material and color-checking on actual prints before running the full quantity. Even when splitting production across multiple workshops to meet deadlines, the colors remain true across the entire system.

Operational recommendation: during the Tet season, the decision to schedule the printing house should not wait for the design to be complete. Lock in capabilities first, finalize content in parallel. This is not about shortening the process but about arranging priorities according to seasonal realities.

The tool brings back.

Decision checklist

Topic: How the Tet holiday and year-end peak affect the production schedule of POSM. Sinh Vũ guide, sinhvu.com

0 more than 6 items

Select each item you find appropriate, then print or save as PDF to take with you.

Sign indicating that you should take action

Tet POSM campaign across multiple points of sale: starting earlier than usual, locking in print workshops in advance
year-end launch: adding safety margins for the holiday season and overload

Questions to answer before deciding

When is your Tet campaign expected to launch, and how many design items have you finalized so far?
How far in advance should you schedule the printing workshop before the Tet launch?
If starting late, is there any way to catch up in time for Tet?
Does the rollout across multiple sales points during Tet need to be printed at the same workshop?

If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.

References

Event planning timeline, Lyyti. Eliyahu Goldratt, The Goal / Theory of Constraints. Print turnaround time, 4over. Sinh Vũ's practical experience, multi-touchpoint Tet POSM campaign.

Frequently asked questions

How far in advance should you schedule the printing workshop before the Tet launch?

There is no hard number that applies to all workshops and all types of materials, but the general principle is that during the Tet season, all processes are slower than usual due to demand concentrating in the same time window. Sinh Vũ recommends adding significant safety margins compared to the usual schedule and locking in the printing workshop's capacity before finalizing all creative ideas.

If starting late, is there any way to catch up in time for Tet?

Yes, but you must accept trade-offs: narrowing the campaign scope, reducing the number of materials or touchpoints, and facing higher printing costs due to rush orders. The risk of delays still exists, especially if the printing house is fully booked. In this case, Sinh Vũ will advise directly on the realistic scope rather than promise an unguaranteed timeline.

Does the rollout across multiple sales points during Tet need to be printed at the same workshop?

It is not necessary to be from the same workshop, but it is mandatory to synchronize colors. If each point prints from a different workshop without a color adjustment chart according to materials and without checking real print samples, the results will yield many different tones across the same system. Sinh Vũ handles this by creating a separate color chart for each type of material and checking colors before running the full quantity.