Every parcel that reaches a buyer is one more time your company appears before a stranger.
Sellers choose a courier by price list and by how safe it feels. Sinh Vũ makes your name, waybill labels, parcel offices and uniforms say one thing: on time, trackable.
Three things first: a mark that's readable on parcels and vehicles, a waybill label that's easy to track, and parcel offices that look the same everywhere. Those three decide whether a seller dares hand their goods to you.
Readable at small size on the label and from a distance on the vehicle, even when printed faintly or stuck on crooked.
Barcode, order number and contact number placed so sellers and recipients can track the parcel at once.
Signs, counters and uniforms look the same at every site, so customers recognize you anywhere.
All of them move goods, but the customers differ, so what the brand has to say differs too.
Their customersSmall shops and online sellers who send many orders a day within the same city.
Brand challengeBe remembered as the company that delivers on time in the city, so sellers call you directly instead of hunting for the cheapest.
Their customersBusinesses and household traders sending goods far, through several parcel offices and several legs.
Brand challengeKeep one face from pickup to delivery, even when the parcel passes through many hands and many sites.
Their customersSellers on marketplaces and their own sites, shipping in bulk and concerned about returns.
Brand challengeStand next to the familiar big names and still give sellers a reason to choose you: clear capability, clear tracking, clear labels.
These are the places where courier companies lose sellers that delivery speed can't save.
Each drop-off point makes its own sign, hangs its own counter, wears different shirts; sellers aren't sure it's even your company.
A shared set of signs, counters and price boards, with a short guide for newly opened points.
Start from this problemSellers choose from a list; a name that suggests nothing gets compared order by order.
A distinctive mark and a short line, enough for sellers to remember and ask for you by name.
Start from this problemFaint print, tiny barcodes, information crammed together; couriers and recipients both have to guess.
A label layout in the order the reader needs: code, recipient, address, and only then your brand.
Start from this problemPickup, failed delivery and return messages are curt or differ by sender; recipients get annoyed with the whole company.
A set of short, polite message templates in one voice for each situation: pickup, failed delivery, return.
Start from this problemAt the Trial stage. Sellers send a few test orders and watch each one. If a label, tracking page or courier makes them hesitate, they go back to their old carrier.
Touchpoints are where sellers and recipients see, touch or hear your company. These five go first because wherever the parcel goes, they go too.
They travel with every parcel to the recipient, the touchpoint that appears most often.
On the road, being readable from far away is enough to be remembered.
Sellers come in person to send goods, so it has to be right at every site.
The person handing over the parcel is your company's last face.
Sellers and recipients check their orders here many times a day.
In the order Sinh Vũ would do them. A small company can stop at step two or three; one with many parcel offices goes all the way.
Name, mark, color, type and waybill label: the base for everything after.
A shared voice for notifications, the courier's greeting and the tracking page.
Parcel office signs, drop-off counters, sample uniforms and vehicle livery.
A guide so every parcel office, including new ones, builds it the same way.
A pitch kit for the sales team when approaching large sellers.
Gonext is an express courier project, exactly this segment. Chigasoco is a sourcing project, close because an invisible trade needs a face people can trust.
Gonext started out in 2005 in the express courier trade, running both domestic and international routes. Sinh Vũ built the identity…
In a trade where everyone promises speed, Gonext anchored on one repeatable red dot, with standards so adding routes and delivery points doesn't break the identity.
Chigasoco, a sourcing company, needed a face as clean, clear and trustworthy as the invisible trade it runs; Sinh Vũ built its visual identity and corporate stationery.
A compact mark placed on envelopes, contracts, parcels and booths lets clients trust a service they can't see.
The principles behind it
Order it the way the reader needs: barcode and order number, recipient, address, and only then your name. The text must stay readable when printed faintly, and the barcode must scan on the parcel office's real printer.
Avoid the shapes everyone uses. Sinh Vũ looks for a detail of its own in the name, as Gonext turned its letter O into a small red dot, then tests the logo at small size on a label before settling.
Write a shared sign and counter template, then replace signs gradually as each site comes up for repairs. New offices follow the template from day one.
Not a thick one. At minimum a single page of rules for the mark, color, labels and vehicles. When you open more parcel offices, write the full guidelines.
Give sellers a reason that is easy to remember and easy to check, like on-time delivery in the city or clear tracking. Then let the label, the vehicle and the courier all repeat that same reason.
A few lines about your parcel office network, your main customers and what's holding you back are enough. Sinh Vũ reads and replies within one working day.