Brand in the technology industry
Technology can often be perceived as cold and difficult to understand. This is how Sinh Vũ thinks about making a tech product or SaaS platform clear and user-friendly.
Breaking away from SaaS blue: standing out in a startup jungle
61% of tech logos use blue. This article analyzes why Vietnamese SaaS gets lost in a forest of sameness and how to visually position itself without losing credibility.
technologyBrand identity in the technology sector
Clear identity helps SaaS and tech companies reduce persuasion costs, shorten B2B sales cycles, and build trust before customers meet the sales team.
technologyTechnology sector: building trust signals
In the tech industry, customers must pay before they can experience. Reliable signals are not decoration; they are the sales infrastructure.
technologyTech startups before funding rounds: who should identity speak to first?
Before pitching to investors, tech startups need a compelling identity that resonates with the right people at the right time. This article analyzes why the brand for investors is completely different from the brand for users.
technologyCustomers leave the website in 5 seconds because they don't understand what you are selling
Technology companies often explain products in technical language that only internal teams understand. This article analyzes the curse of knowledge and how to position a brand based on results rather than features.
technologyWhy does your SaaS look like 100 other startups?
61% of technology logos use blue. This article analyzes why Vietnamese SaaS falls into the sameness trap and how to escape it with something 70% of startups overlook.